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學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

4.6
9,395 個評分
2,077 條評論

課程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

熱門審閱

MA

Aug 05, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND

Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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201 - 消费者分析 的 225 個評論(共 2,015 個)

創建者 WEYINMI K A

Dec 15, 2015

This was a eye opener for me. I can now make good sense of big data. I highly recommend this course. The value of the knowledge gained is mind-blowing and more resourceful than imagined. Thanks Coursera :)

創建者 Samuel G

Mar 30, 2018

It's absolutely relevant to the real world problems and situations. The lecturer delivered the materials, which are also arranged properly, perfectly in terms of timing and conciseness. Very up-to-date.

創建者 Francisco A O A

Mar 07, 2016

Excellent couse on "Customer Analytics", my first ever. Excellent teaching quality and the video-lectures are with the Wharton stamp. I am excited to complete the "Business Analytics Specialization".

創建者 Md. A B A

Aug 05, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

創建者 Portia T J

Feb 03, 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

創建者 Andressa G

Sep 15, 2019

The course is very useful and opened a whole new set of interests for me. I'll keep learning and digging into customer analytics for sure, I can see it's a very valuable set of skills and knowledge.

創建者 TEJAS N J

Aug 18, 2019

This was my first course on coursera and i think it was definitely worth spending time. This was my first step towards analytics and this course has helped me gain insights about customer analytics.

創建者 Prateek K

Feb 06, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

創建者 saurabh

Oct 16, 2017

This course is designed with highly skilled faculties. The way they explains carry a lot of meaning in small format. One may easily understand without having any prior knowledge of this whole area.

創建者 Justin S

Dec 05, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

創建者 Bhaskar

Mar 11, 2016

Immensely informative and sets up the context for Customer Analytics. Its a privilege to get industry experience by Peter Fader and Eric Bradlow (especially on Marketing Analytics and BTYD model).

創建者 cody

Feb 12, 2016

A fantastic course to start wading into making sense of data and people. Would love to see some more exposure to the processes and approaches (CLV) at a deeper level, but outstanding non the less.

創建者 Emmanuel H A

Dec 20, 2019

This course has widened my understanding of customer analytics and the significant role it plays in modern business establishments. Thanks to the UPenn team and Coursera for making this possible.

創建者 Gowtham T

Mar 02, 2016

The course has been tailored so nicely for deep understanding of Customer Analytics. The instructors' way of conveying the information is excellent and there are no too long videos to get bored.

創建者 Yashvir J

Apr 02, 2018

I thoroughly enjoyed this course. Lots of relevant learnings taken out and being able to pace myself according to my work schedule and off days worked well for me. Thank you for the opportunity

創建者 Nicole S

May 27, 2017

This is a really challenging course. This gives a clue of how the best statisticians in the world think. Just don't get lost in the math - focus on the theories and you'll come out all right.

創建者 怡甄 高

Oct 12, 2016

A great introductory course for customer analytics. Goes into details about marketing research, customer lifetime value etc.

*not for people who are looking for some hard core stat calculation.

創建者 Chengyue W

Jan 26, 2020

the course take me to learn some basic but very important knowledget of customer analytics, totally change my mind of customer analytics, it is great lesson and foundation for the future work.

創建者 Sourabh K

Nov 28, 2017

Good Course but can be make more deep in terms of contains and explanation. Sometimes it feels like they are just scraping the surface. With more deep contain they can more value addition tool

創建者 Taya D

Jul 30, 2017

A good intro to customer analytics. I think some more critical thinking could be applied to the tests rather than simple memorization. But, overall, a well executed course. Thanks everyone!

創建者 John L Z

Mar 06, 2017

I have learned a lot. I liked the approach of dividing the topics into Descriptive, Predictive and Prescriptive. Also, the discussions on the applications of the course is really quite useful.

創建者 Aashish M

Apr 28, 2020

The course was very insightful and the assignments were challenging which needed deep understanding of the basics taught by the awesome professors in a simple yet creative language. Thank you

創建者 Suresh K K

Dec 26, 2017

All the lectures are easily understood and the applications of data that are mentioned helped a lot to understand the data in action. Overall this is a valuable course and would recommend it.

創建者 Thomas L

Feb 02, 2017

Extremely well done! I worked in the 1990's with a marketing research company in Delaware County founded by four Penn Graduates. The University of Pennsylvania focus on excellence continues.

創建者 Moses J O

Jun 03, 2019

This course provides a more real and practical understanding of customer behaviour and the reasons behinds the choices they make. I am excited about this course, and I feel greatly enriched.