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返回到 消费者分析

學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

4.6
10,916 個評分
2,383 條評論

課程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

熱門審閱

ND

2019年1月30日

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

MA

2020年8月4日

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

篩選依據:

2201 - 消费者分析 的 2225 個評論(共 2,334 個)

創建者 Anubhav S

2020年4月18日

The course could have given more insights on the current age examples.

創建者 fallon c

2019年10月8日

It seemed very high level. No details, no formulas, no technical info.

創建者 Danyal R

2017年8月19日

Some lecture weren't up to the mark or it was difficult to understand.

創建者 VINODH K

2016年10月12日

practical example are need to visualize the current market situations

創建者 Maria G

2016年8月10日

El contenido del curso es interesante pero la participación es mínima

創建者 Krishna C

2016年1月4日

Course is good.But it would have been great with some data exercises.

創建者 Ravi K

2017年5月16日

It was full of theory. I am looking at propensity models application

創建者 Archana y

2021年4月10日

Course is very old and not up to date with current market scenarios

創建者 Claudio S

2020年4月16日

Good understanding of basic concept but to less real valuable skill

創建者 abdul b

2016年3月8日

Can be improved, predictive analytic s section was missing details

創建者 Richard T

2016年1月8日

Good introduction to analytics. Short. Not particularly demanding.

創建者 Shankar S

2020年5月24日

Very basic. But pretty decent for an introduction into the topic.

創建者 Ricardo S

2015年10月11日

It will be better to have some data to practice on regressions!!

創建者 Alejandro S

2019年5月7日

Outdated information, but still learned data analytic insights.

創建者 Erica C M

2018年2月25日

I belive it was too basic and superficial on analytics matters.

創建者 Astha A

2020年5月2日

Some coonection or flow was missing! I expected a lit more!!!1

創建者 sakshi l

2018年4月26日

Need practical knowledge on how to use models for prediction

創建者 Juhong P

2020年1月1日

It is more difficult than I thought. Really helpful though.

創建者 张婧仪

2018年3月4日

Too much information that is not integrated nor systematic.

創建者 robert k

2016年2月7日

Basic review for those with some familiarity on the topic.

創建者 Ankit K A

2018年5月18日

Could have been more detailed into mathematics and models

創建者 Niv U

2015年10月9日

More hands-on experience would make this course better.

創建者 Sonal A

2020年5月27日

some of the parts were extremely unclear rest was good

創建者 Vainathayamalan V

2018年6月16日

No Tests allowed for free is completely unacceptable

創建者 Jason G

2016年3月17日

Does not have very engaging material or assignments.