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學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

10,910 個評分
2,382 條評論


Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...




This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.



Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


2176 - 消费者分析 的 2200 個評論(共 2,333 個)

創建者 Ruben S


Although it is quite basic, it is a good starting point for someone new in Customer Analytics

創建者 Akshay B


It is a good course about the usage and the application of Analytics in real world problems.

創建者 Daniel P



too much talk about the same thing. Online courses must be faster, in my opinion...

創建者 Andrei M


Teach what your exam - exam what you teach. Week 3 is especially horrible in this term :(

創建者 Febiana N R


Week 3 are hard to understand and it is like built for someone with marketing background

創建者 Pallavi G


Great learning experience, although it could be more practical from the very beginning.

創建者 Adarsh


Could have been in a detailed manner and more study material should have been provided

創建者 Borisov P


I think we could jump in theory a bit faster, week 1 and 2 are basically introductory.

創建者 Pedro H d M H


The first week is the only one that is really worthy. The others are too superficial.

創建者 Gagan M


Exercises were fine, but some more detailed reference material would have been great.

創建者 Ahmed M


i believe with more recent and new case studies on the tech-companies would be great

創建者 Osman C


Me gustaría ver más ejercicios numéricos, para poder aplicarlos en nuestros trabaj

創建者 Ebad A


Overall a good course but I felt that parts of it were too theoretical and long.

創建者 Abhinav A


Focuses more on what is there in Customer analytics than how is analytics done.

創建者 Erika C


Good theory, zero practice or info on how to build, run regression or models.

創建者 Sandeep K


Too much theoritical and could have concentrated more on the regression part

創建者 Heidhee A V


I find week 5 topics most interesting as I learn actual application samples.

創建者 Ch F


Good overview course but some information is too topline & already outdated.

創建者 Yuduan L


The course structure is good. If there is more real cases, it would be good.

創建者 Raoul G


Very much bird eye view. Not a lot of detail. A lot of obvious statements.

創建者 Nicki R


Some parts were heavy in math, but without explanation. Otherwise, great!



Including a few calculations will help in understanding the core concepts

創建者 Daniel C


Some errors on video of prescriptive analytics. Not so practical course.

創建者 Anoop V


Expected to do some hands-on exercises on data sets to derive insights.

創建者 Anubhav S


The course could have given more insights on the current age examples.