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學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

10,983 個評分


Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...




Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!



This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


626 - 消费者分析 的 650 個評論(共 2,354 個)

創建者 Ayman M


Informative and Concise. Concepts introduced are well-presented. Highly-Recommended Course.

Thank You

創建者 Moksha


Week 1 and 5 were stunning! Maybe there could be a lot more application based learning :D

Thank you.

創建者 Mallik B


Great course and good insights on how companies are using customer data to make business decisions.

創建者 Engineer Y


Excellent Course to unlock the power of Data, to know right customers and to fit right organization

創建者 Nitin N


The content of the course is top notch. It was delivered perfectly on the coursera platform.Thanks.

創建者 Lamonte S


Excellent course, I took careful notes. The lectures were crucial in bringing this subject to life.

創建者 Lee R P


Great course! It opened my eyes to the greater field of analytics beyond just Descriptive Analysis.

創建者 KKS K


I feel that I went into the new world, but very interesting and fascinating and full of surprises.

創建者 Sai G s


Excellent introductory course with real insights for someone with no prior knowledge in the field.

創建者 Praneeth C


very insightful for any field of business. great use of modern examples, some really blew my mind!

創建者 Siti A F


I enjoyed the course especially because of the real corporations's problems. Thank you professors.

創建者 Paul B


Great learning experience.

Teachers are great and they keep you interested for more the whole time.

創建者 Deepankar S


Great experience as well s learning.

I thank all the professors for their guidance and hard work .

創建者 Siddharth K


Best Teachers for the course. Really loved the way they were teaching. Thanks Wharton and Penn. :)

創建者 Michael L G


if you plan to succeed in the customer service and Marketing industry, this is the course for you.

創建者 Kavitha S


It was a great introductory course, explaining the various sources and methods of data collection.

創建者 ERIK S


Great course!

Well explained on a beginner level, but with enough challenges to make it worth while

創建者 Ravi M


This was a terrific course. I have gained lots of insights into customer and marketing analytics.

創建者 Deelan C


It was a very insightful course. I will be looking for to use the learnings in the place of work

創建者 Sean M Y


Good foundation basis for customer analytics. Could use some more practice and practice problems.

創建者 Ahmed S K


Excellent course. More real world examples in every lecture would add to the learning experience.

創建者 Tiago F T C


A wonderful way to get the most recent insights in this vast customer analytics thematic! Useful!

創建者 Michelle Q


This is a great course! I really enjoyed myself, especially with Eric Bradlow! Great professors.

創建者 Tori F


Amazing instructors! Such an interesting course. 10/10 recommend. I learned so much! Thank you!!

創建者 tumu m


The course was great. Thanks to the instructors who have created this course and explained well.