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學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

4.6
10,983 個評分

課程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

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ND

2019年1月30日

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

MA

2020年8月4日

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

篩選依據:

626 - 消费者分析 的 650 個評論(共 2,354 個)

創建者 Ayman M

2018年3月21日

Informative and Concise. Concepts introduced are well-presented. Highly-Recommended Course.

Thank You

創建者 Moksha

2020年8月15日

Week 1 and 5 were stunning! Maybe there could be a lot more application based learning :D

Thank you.

創建者 Mallik B

2020年4月10日

Great course and good insights on how companies are using customer data to make business decisions.

創建者 Engineer Y

2019年10月14日

Excellent Course to unlock the power of Data, to know right customers and to fit right organization

創建者 Nitin N

2018年11月11日

The content of the course is top notch. It was delivered perfectly on the coursera platform.Thanks.

創建者 Lamonte S

2016年12月14日

Excellent course, I took careful notes. The lectures were crucial in bringing this subject to life.

創建者 Lee R P

2016年3月13日

Great course! It opened my eyes to the greater field of analytics beyond just Descriptive Analysis.

創建者 KKS K

2020年10月21日

I feel that I went into the new world, but very interesting and fascinating and full of surprises.

創建者 Sai G s

2020年7月4日

Excellent introductory course with real insights for someone with no prior knowledge in the field.

創建者 Praneeth C

2019年10月29日

very insightful for any field of business. great use of modern examples, some really blew my mind!

創建者 Siti A F

2019年3月15日

I enjoyed the course especially because of the real corporations's problems. Thank you professors.

創建者 Paul B

2018年8月4日

Great learning experience.

Teachers are great and they keep you interested for more the whole time.

創建者 Deepankar S

2018年7月23日

Great experience as well s learning.

I thank all the professors for their guidance and hard work .

創建者 Siddharth K

2018年2月8日

Best Teachers for the course. Really loved the way they were teaching. Thanks Wharton and Penn. :)

創建者 Michael L G

2017年9月21日

if you plan to succeed in the customer service and Marketing industry, this is the course for you.

創建者 Kavitha S

2016年12月30日

It was a great introductory course, explaining the various sources and methods of data collection.

創建者 ERIK S

2015年12月3日

Great course!

Well explained on a beginner level, but with enough challenges to make it worth while

創建者 Ravi M

2020年6月16日

This was a terrific course. I have gained lots of insights into customer and marketing analytics.

創建者 Deelan C

2020年5月28日

It was a very insightful course. I will be looking for to use the learnings in the place of work

創建者 Sean M Y

2018年5月15日

Good foundation basis for customer analytics. Could use some more practice and practice problems.

創建者 Ahmed S K

2017年8月17日

Excellent course. More real world examples in every lecture would add to the learning experience.

創建者 Tiago F T C

2016年11月26日

A wonderful way to get the most recent insights in this vast customer analytics thematic! Useful!

創建者 Michelle Q

2021年9月1日

This is a great course! I really enjoyed myself, especially with Eric Bradlow! Great professors.

創建者 Tori F

2020年5月15日

Amazing instructors! Such an interesting course. 10/10 recommend. I learned so much! Thank you!!

創建者 tumu m

2020年2月22日

The course was great. Thanks to the instructors who have created this course and explained well.