Chevron Left
返回到 消费者分析

學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

4.6
10,992 個評分

課程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

熱門審閱

MA

2020年8月4日

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND

2019年1月30日

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

篩選依據:

601 - 消费者分析 的 625 個評論(共 2,355 個)

創建者 WEI Q

2015年11月15日

Good course content, make me know what is customer analysts and the module could be apply during analysis

創建者 Souravi S

2020年6月22日

Detailed and well-articulated, everyting is clearly explained and made easily understandable for novices

創建者 Ojithma G

2021年8月30日

The course was extremely informative and it is such a privilege to learn from the experts in the field.

創建者 echezona e

2020年9月25日

Hands on course for customer analytics with case studies that get your mind kicking to get into action.

創建者 Mauricio M

2020年5月28日

Very good general info on customer analytics and the power they create to make decisions for businesses

創建者 Danish F

2020年4月5日

Awesome course taught by great professors in very interative way. Thank you coursera and the other team

創建者 Jorge L R Z

2019年7月8日

Amazing course! Great teachers and the material is completely relevant to today's business environment.

創建者 ANUJ K Y

2018年8月19日

good content to study and really like the way teaches us especiallly prof raghu sir, i appriciate you .

創建者 Ravinder P S

2018年3月1日

The course is very well structured with various examples that helps the takers to related and remember.

創建者 Sheerae O

2020年4月26日

Informative course. Presenters were engaging and the case study examples brought the material to life.

創建者 Piyush S

2020年3月28日

A very good and Detailed course >needs to include more projects and practical assignments for practice

創建者 rodrigo y

2019年7月8日

Excellent course, the importance of analyzing your customers determines the direction of your company.

創建者 Pablo R

2019年2月19日

it's a great course, with a new perspective about how to manage the customer analysis and relationship

創建者 Mia J

2021年4月11日

Thank you for your support in this amazing course. It will help me not just in one aspect. Thank you.

創建者 Derek W

2020年6月8日

Solid, understandable concepts, with real application discussions. Highly suggestable starting point.

創建者 Reuben W

2017年8月14日

Excellent introduction. The professors clearly love what they do and it shows in their presentations.

創建者 claudia p

2017年7月6日

Good to have a reference how we shoud apply and work.

I would love to have more data analysis on this.

創建者 Sushma D

2017年6月30日

For a beginner this is a very excellent course to get a good understanding about Business Analytics.

創建者 Drozhnikov A

2015年10月10日

Thery useful course for encourage my business processes in e-mail marketing.

Thanks the course team!

創建者 Olubunmi S

2022年3月23日

The course has been really been insightful for me most especially because of my finance background.

創建者 Ken M

2020年5月8日

Bradlow used real life experiences to make a student understand the 5 concepts of customer analytics

創建者 Amit S

2020年4月10日

Nice way to get the basic understanding as well as get used to the terms used in Customer analytics.

創建者 KULADEEP S

2019年9月24日

Thank you for providing financial aid. The content in the course and the professors are outstanding.

創建者 Andrea M

2019年2月17日

Great insight to understand how analytics is getting more and more important in marketing management

創建者 Maria S

2019年1月19日

Buen curso. Dinámico y con contenido interesante, sobre todo la parte de los forecast.

Muchas gracias