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學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

10,992 個評分


Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...




This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.



Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


576 - 消费者分析 的 600 個評論(共 2,355 個)

創建者 Mohit S


A very informative course taught by excellent faculties. Living up to the name of University of Pennsylvania.

創建者 Sai S R P M


Amazing course structure and videos! Got to learn a clear higher level picture of what customer analytics is!

創建者 Pijush M


one of the best course I've attended. Best possible way to make someone understand without much technicality.

創建者 Edmund M


Very informative course and the professors are very good in explaining the concepts and highly knowledgeable.

創建者 Sergei B


Very insightful course for businessmen who want to understand how to understand and approach their customers.

創建者 Bin L


very friendly to a layman. very useful and interesting content. it motivates me to dig deeper in this field.

創建者 Andres F L L


Awesome Experience, and is necessary to continue checking this Course, because of the detail of Information.

創建者 laura r


amazing course, it gives you a lot of insights and new ways to see the application of data in the real world

創建者 Jitendra M


I liked the course and the lecture. It has helped me to understand various techniques and to get an insight.

創建者 KarenX


very practical knowledge about marketing and could be implied not only in business but also in daily living.

創建者 Gregorio A A P


Excellent, but I would be grateful if you could translate all your courses of absolute quality into Spanish.

創建者 Farhan C


Awsome Course, Awsome Instructors. Really loved learning many new things in the field of CUSTOMER ANALYTICS

創建者 Sumit G


Best course to describe about the behaviour of customer and how to predict the future marketing strategies,

創建者 Joseph O


This course is highly educational. The Instructors communicated effectively and i totally learnt new things

創建者 Emmanuel A


Quite insightful course that gave exposure to new marketing science adopted by big companies with big data.

創建者 Joshua T C


This was a great course and contained a ton of practical knowledge that would be useful across many fields.

創建者 Rakshaki


Fantastic Course that prompts you towards the right direction to understand the world of customer analytics

創建者 Marcelo A S


I like all the examples, and I really enjoyed learn about the tools for customer analytics. You are great!

創建者 Daniel C


It is a great course to introduce yourself in the amazing world of analytics, definitely a great decision!

創建者 Govarthan M N


This is the best course for the people seeking knowledge on decision making skills for handling customers.

創建者 Peijun Z


Great course for leading me into the business analytics! Hope the further courses will keep surprising me!

創建者 Venki P


This course introduces the concepts of Customer Analytics in a very interesting and counterintuitive way.

創建者 Rana G u I


Its excellent....

way of learning..

Special thanks to Eric Bradlow, Peter Fader, Raghu Iyengar & Ron Berman.

創建者 Deleted A


The Customer Analytics course gives unexpectedly new insight into the latest trends in business analytics.

創建者 Shuhan C


Great analytics introduction for beginners. I enjoyed this course and can't wait to start my next course!