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學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

4.6
10,992 個評分

課程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

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MA

2020年8月4日

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND

2019年1月30日

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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576 - 消费者分析 的 600 個評論(共 2,355 個)

創建者 Mohit S

2017年9月23日

A very informative course taught by excellent faculties. Living up to the name of University of Pennsylvania.

創建者 Sai S R P M

2017年4月17日

Amazing course structure and videos! Got to learn a clear higher level picture of what customer analytics is!

創建者 Pijush M

2017年1月2日

one of the best course I've attended. Best possible way to make someone understand without much technicality.

創建者 Edmund M

2016年11月21日

Very informative course and the professors are very good in explaining the concepts and highly knowledgeable.

創建者 Sergei B

2016年6月3日

Very insightful course for businessmen who want to understand how to understand and approach their customers.

創建者 Bin L

2021年4月5日

very friendly to a layman. very useful and interesting content. it motivates me to dig deeper in this field.

創建者 Andres F L L

2020年7月13日

Awesome Experience, and is necessary to continue checking this Course, because of the detail of Information.

創建者 laura r

2020年7月10日

amazing course, it gives you a lot of insights and new ways to see the application of data in the real world

創建者 Jitendra M

2020年6月13日

I liked the course and the lecture. It has helped me to understand various techniques and to get an insight.

創建者 KarenX

2020年4月24日

very practical knowledge about marketing and could be implied not only in business but also in daily living.

創建者 Gregorio A A P

2017年8月26日

Excellent, but I would be grateful if you could translate all your courses of absolute quality into Spanish.

創建者 Farhan C

2022年3月26日

Awsome Course, Awsome Instructors. Really loved learning many new things in the field of CUSTOMER ANALYTICS

創建者 Sumit G

2019年7月9日

Best course to describe about the behaviour of customer and how to predict the future marketing strategies,

創建者 Joseph O

2019年2月22日

This course is highly educational. The Instructors communicated effectively and i totally learnt new things

創建者 Emmanuel A

2018年2月5日

Quite insightful course that gave exposure to new marketing science adopted by big companies with big data.

創建者 Joshua T C

2017年7月10日

This was a great course and contained a ton of practical knowledge that would be useful across many fields.

創建者 Rakshaki

2016年11月6日

Fantastic Course that prompts you towards the right direction to understand the world of customer analytics

創建者 Marcelo A S

2020年6月7日

I like all the examples, and I really enjoyed learn about the tools for customer analytics. You are great!

創建者 Daniel C

2019年1月20日

It is a great course to introduce yourself in the amazing world of analytics, definitely a great decision!

創建者 Govarthan M N

2017年12月9日

This is the best course for the people seeking knowledge on decision making skills for handling customers.

創建者 Peijun Z

2017年7月28日

Great course for leading me into the business analytics! Hope the further courses will keep surprising me!

創建者 Venki P

2016年8月12日

This course introduces the concepts of Customer Analytics in a very interesting and counterintuitive way.

創建者 Rana G u I

2016年2月19日

Its excellent....

way of learning..

Special thanks to Eric Bradlow, Peter Fader, Raghu Iyengar & Ron Berman.

創建者 Deleted A

2016年1月19日

The Customer Analytics course gives unexpectedly new insight into the latest trends in business analytics.

創建者 Shuhan C

2019年10月21日

Great analytics introduction for beginners. I enjoyed this course and can't wait to start my next course!