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學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

10,926 個評分
2,383 條評論


Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...




This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.



Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


501 - 消费者分析 的 525 個評論(共 2,334 個)

創建者 Karim V


Excellent introduction to key issues in customer analytics. Great teaching and fascinating insights on the applications.

創建者 Varun s


Amazing Course... helped a lot to understand the actual utilization of data and application of analytics in marketing...

創建者 Fai C


It is a very interesting course with practical content. Love those real business examples. Highly recommend this course!

創建者 Hrushikesh


Great course, some more details will be welcome. But I did learn a lot even after working in the same field for 2 years.

創建者 Ibironke D


I learnt a lot and still feel like I have much more to learn, it was well simplified for a beginner like me. Thank you.

創建者 Olakunle Y


Amazing in-depth knowledge on how customer analytics can help a company make better managerial and marketing decisions.

創建者 Pan W


Great overview, while I think it may be better titled "marketing analytics", as many discussions are marketing related.

創建者 Samrat C


Very much intuitive and to the point, even a novice can understand the concepts. Great job done by Wharton Professors.

創建者 Jyoti P


This is great introductory course and teaches a lot of great techniques towards customer Analytics with Good examples.

創建者 shivani k


It's a wonderful course to gain and brace your knowledge about market, sales, data prediction and other market factors

創建者 Adanfelio C R


Excelente material mucha riqueza en el descubrimiento de la informacion de los clientes desde diferentes perspectivas,

創建者 Daniel M


Crisp and clear overview of customer analytics. The course has definitely increased my interest in customer analytics!

創建者 C P P


Gained a lot of insights about the scope of Customer Analytics and the professors were great in teaching this course.

創建者 srinivas b


This is well developed course that gives insights into the customer behavior and buying patterns and life time value.

創建者 Carlos M


I loved both the examination and learning the experience. The knowledge one can gain from this course is quite a lot.

創建者 Michael F


Great course - the professors work through it at a good pace and clearly have a strong understanding of the material.

創建者 Nicolás G


Exelente programa muy bueno el contenido y ayudo mucho a saber de muchas cosas sobre el análisis de los consumidores

創建者 Thiago Z S


A very good course,with great professors and nice examples to help understand the things we learn during the course.

創建者 Navin


Best Basic level course if one wants to understand how marketing is done using the current data analytics practices.

創建者 Raden A F S


Kinda hard in week 3. Need to give more explanation about how customers is categorically valuable based on their CLV

創建者 Alejandro O


Excellent Course, the tools and topic showed here gives a good perspective on how to start analysis on you own custo

創建者 Mohamed A


I liked how the course is arranged, the information concentration, vivid examples and real life examples. Well done.

創建者 Parikshit S


Excellent course for giving an idea how customer analytics is being used. Some hands on practice would have helped.

創建者 Anish G


It's an awesome learning experience. I got to know about a lot of thing about application of analytics in marketing.

創建者 Miteshkumar P


Great course and perspective to utilize analytics for customers.

Some more models and example would have have helped.