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學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

10,855 個評分
2,368 條評論


Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...




Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!



This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


476 - 消费者分析 的 500 個評論(共 2,322 個)

創建者 Piyush A


Great course with some really usable models provided. I think there should be more hand-on cases but definitely a great value

創建者 Gonzalo N


Great course to get to know how data can be used tu make your company better. All the lectures were really clear and simple.

創建者 Rudrarajsinh G


Great Insights into the analytics view on the customer data to predict better decisions for the benefit of the organization.



Great course focusing on minute details. Very helpful for persons who love business analytics and see that as their careers.

創建者 Swinfield T H


I love the teaching and the way the course is designed. I do appreciate the video content. It makes it interesting to watch.

創建者 Farida A


Awesome course! Very insightful and I learned so much! The professors were also really great at explaining all the concepts!

創建者 Ajay S


Graph examples should be picked up from the begnning instead of giving a pre-prepared graphic example.

I enjoyed this course.

創建者 Rafael T d M R


Amazing introduction to customer analytics. I strongly recommend to everyone who wants to deal with quantitative marketing.



The course was a great value and knowledge for the Customer Analytics Introduction. Real-life cases were pretty interesting

創建者 Nikhita P


it would help if all the topics came with additional information links or papers which might close the loop of information.

創建者 Kajol K


I really liked this course. the structure of this course is good, specially while give practical examples of the companies.

創建者 Eric G


Easy to understand and gives great insight. A bit low on applying the knowledge, but that comes in later courses I presume.

創建者 Fatin F Z


Great insights and flow of information are taught in a manner that is easily understood by executive to C-level personnels.

創建者 Maria E G


Customer Analytics is a great course really well presented by Wharton teachers. All terms really well explained. Thank you.

創建者 Sai C N


This course is very useful and I have learnt about Descriptive analytics, Predictive analytics and Prescriptive analytics.

創建者 Mohammad A


Excellent course about business & customer analytics especially for beginners, instructors were very good and professional

創建者 Tejas R D


Well crafted and good content. Very helpful in learning the business thinking that needs to be done with all the analysis.

創建者 Solomon C


It was enlightening and the lecturers took the time to emphasise concepts with several examples till they are understood.

創建者 Karthi M


one of the best courses in coursera to learn about customer analytics.It really fulfilled my expectations about learning.

創建者 Graham Y


Enjoyed it comprehensive and well presented very tough tests at the end but really enjoyable and extremely well presented

創建者 luca m


i really enjoyed the course. Profesors are very clear, and there are exciting examples and tools to manage marketing data

創建者 Carlos E


The first and second week's audio wasn't great but the content and overall lessons throughout the course was outstanding.

創建者 Karim V


Excellent introduction to key issues in customer analytics. Great teaching and fascinating insights on the applications.

創建者 Varun s


Amazing Course... helped a lot to understand the actual utilization of data and application of analytics in marketing...

創建者 Fai C


It is a very interesting course with practical content. Love those real business examples. Highly recommend this course!