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返回到 消费者分析

學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

4.6
10,600 個評分
2,317 條評論

課程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

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ND
2019年1月30日

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

MA
2020年8月4日

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

篩選依據:

276 - 消费者分析 的 300 個評論(共 2,266 個)

創建者 王冰玉

2019年2月11日

This course provides a logical system of customers analytics and a series of practical insights to apply theories into real problems. I like the analytics applied part in week 5 the best.

創建者 Eddie K

2021年8月22日

I have to admit, I had stopped moving forward with this course after a few weeks, but I came back after 1 month, and had a whole new appreciation. Loved it. Thanks to all the professors.

創建者 Ishan L

2019年8月7日

If you are into business or startup (at any level) this course will help you understand your customer in a much better way. I am going to apply the knowledge gained into my own business.

創建者 Vignesh D

2016年1月9日

Very good course to understand the advanced analytics practices followed in the modern day sales and marketing profession and how our day to day actions and experiences are linked to it.

創建者 Hamed A S

2019年1月11日

It is quite difficult, I had to read the materials more than once in order to pass! I think it could have been much better if the materials were more powerpoint slide rather than links.

創建者 Michael D

2017年3月18日

I really enjoyed this introduction to customer analytics. Thank you Wharton for providing this excellent resource to those of us who are becoming increasingly fascinated with analytics.

創建者 Luong T V

2018年10月12日

So wonderful!

Yah, this is a useful course for anyone who want to know how data is processed.

With dedication of 4 professors, you will enjoy the knowledge which you get in this course.

創建者 Haider A

2020年9月26日

Excellent course I must say. Each and every thing that all of the instructors covered was comprehensive and easy to understand. This course is an excellent start towards a new future!

創建者 Hans J L

2020年4月2日

Very pleased with the shorter length videos; each addressing very specific sub-topics. The lecturers are all very knowledgeable and educate in a clear, concise and captivating manner.

創建者 Brad W

2020年3月23日

Great Course! I learned a lot! I thought the Week 4 quiz was hard to answer some of the questions asked. It took a lot of trial and error and It did not relate well with the lecture.

創建者 Ricardo D A R

2016年1月11日

Great Extra Material!! Especially the R stuff!! I'd like to see much more of customer analysis! So much great ideas! It really miss the part of how getting data without pay it fo XD

創建者 David D R A

2019年10月14日

It's a perfect course to introduce yourself in the analytic world. You'll get the basic knowlegde about: what is data, what does the organizations do with it and how can you do it.

創建者 SAMPATT K

2017年7月15日

It was a very nice experience learning this course. I got great insights which i was unaware of. Thanks to the faculties for their dedication and Thanks to Wharton University also.

創建者 Zaf K

2016年12月28日

Quality input, great tutors. Relevant to me as a technical salesperson and data enthusiast. Thank you for the excellent offering. I enjoyed the quizzes, the videos and the PPTs.

創建者 Carlos J B A

2019年4月7日

A rewarding experience because I have been able to learn very valuable information. It is an excellent course. It has helped me in the personal and professional field. Thank you.

創建者 Swetha A R

2017年7月23日

Loved the course.

However I don't know how to check the correct answers in the quiz exam. Please show options to check the correct answers for all the wrong ones in the quiz exam.

創建者 Joaquín C M

2018年12月3日

Very interesting and useful. With this course you can learn in a few weeks the basics of Marketing Science, what it has became a must in business, specially for decision making.

創建者 Patricio O

2020年6月29日

Great tools, ultimate data of what's going on now (and what could happen in the future), and excellent teachers. Congratulations, and glad that i've learned a lot of new stuff!

創建者 Pranjal S

2017年5月21日

Excellent Course. Excellent Professors. Really opened my mind to the possibilities of using Data for far superior Business results. The Industry wide examples were eye openers.

創建者 Jijin T

2017年4月23日

Gave a great perspective about how to go about with data; the do's and dont's. Would be interested in reading more relevant articles to further enhance interest in the subject.

創建者 ADEOTI B S

2020年8月19日

This is a good start for me that is just entering into the field of business analytics. It make me want to learn more and probably consider a career switch if it comes my way.

創建者 Given M

2020年5月20日

Great insights on the collision course of technology and managerial sciences with real-world practical examples for a complete picture of the progress made and we are heading.

創建者 Azhar I

2017年4月26日

Thank you so much! This course is my first course what I have done!!! The content is really interesting and useful! And I so much love professor's passion about Customer Data!

創建者 Kelvin W

2015年9月22日

It will give you the ability to converse, to imagine, and to know what should someone do in the era of Big Data. It won't give you the technical ability to implement it though