課程信息

60,490 次近期查看

學生職業成果

27%

完成這些課程後已開始新的職業生涯

31%

通過此課程獲得實實在在的工作福利

21%

加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
第 5 門課程(共 5 門)
可靈活調整截止日期
根據您的日程表重置截止日期。
中級
完成時間大約為17 小時
英語(English)
字幕:英語(English), 韓語

您將獲得的技能

Customer AnalyticsStrategic ManagementData AnalysisBusiness Analytics

學生職業成果

27%

完成這些課程後已開始新的職業生涯

31%

通過此課程獲得實實在在的工作福利

21%

加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
第 5 門課程(共 5 門)
可靈活調整截止日期
根據您的日程表重置截止日期。
中級
完成時間大約為17 小時
英語(English)
字幕:英語(English), 韓語

講師

提供方

宾夕法尼亚大学 徽標

宾夕法尼亚大学

教學大綱 - 您將從這門課程中學到什麼

1

1

完成時間為 1 小時

Module 1: Capstone Project Topic - The Problem of Adblocking

完成時間為 1 小時
6 個閱讀材料
6 個閱讀材料
Start Here! Project Description: Business Analytics Capstone10分鐘
GYF Company Profile10分鐘
The Importance of Mobile Advertising10分鐘
Further Exploration into Online Advertising Response Models10分鐘
How Internet Ads Work10分鐘
Project Template10分鐘
完成時間為 4 小時

Module 2: Defining the Problem

完成時間為 4 小時
8 個視頻 (總計 53 分鐘), 5 個閱讀材料, 1 個測驗
8 個視頻
Descriptive Data Collection (Customer Analytics)6分鐘
Passive Data Collection (Customer Analytics)4分鐘
Beyond Period 2 (Customer Analytics)10分鐘
Causality 1 (People Analytics)5分鐘
Causality 2 (People Analytics)6分鐘
Reverse Causality (People Analytics)4分鐘
Causal Data Collection and Summary (Customer Analytics)8分鐘
5 個閱讀材料
Definition of the Adblocking Problem10分鐘
Whiting Out the Ads, but at What Cost?10分鐘
Apple's Support of Adblocking10分鐘
Why Adblockers Are Spurring a New Technology Arms Race10分鐘
Application Exercise 1 – Recommending Customer Analytics Research Methods to Explore Your Problem10分鐘
2

2

完成時間為 4 小時

Module 3: Your Strategy

完成時間為 4 小時
7 個視頻 (總計 56 分鐘), 3 個閱讀材料, 1 個測驗
7 個視頻
Finding Persistence: Regression to the Mean (People Analytics)11分鐘
Extrapolating from Small Samples (People Analytics)5分鐘
The Wisdom of Crowds: Signal Independence (People Analytics)5分鐘
Process vs. Outcome (People Analytics)7分鐘
Hiring 1 (People Analytics)8分鐘
Hiring 2 (People Analytics)9分鐘
3 個閱讀材料
Does Your Strategy Need a Strategy?10分鐘
How Advertisers Can Beat Adblockers10分鐘
Application Exercise 2 - Using People Analytics Methods to Hire a Leader to Implement Your Strategy10分鐘
3

3

完成時間為 6 小時

Module 4: Effects of Your Strategy/Measuring these Effects

完成時間為 6 小時
8 個視頻 (總計 182 分鐘), 4 個閱讀材料, 1 個測驗
8 個視頻
How to Build an Optimization Model (Operations Analytics)16分鐘
Optimizing with Solver (Operations Analytics)31分鐘
Simulating Uncertain Outcomes in Excel (Operations Analytics)24分鐘
Decision Trees (Operations Analytics)26分鐘
Linking Non-financial Metrics to Financial Performance: Overview (Accounting Analytics)14分鐘
Steps to Linking Non-financial Metrics to Financial Performance (Accounting Analytics)16分鐘
Incorporating Analysis Results in Financial Models (Accounting Analytics)14分鐘
4 個閱讀材料
Resources for Thinking About Effects and Outcomes10分鐘
Application Exercise 3 - Using Operations Analytics Methods to Understand the Allocation of Scarce Resources in Pursuing a Strategy10分鐘
Application Exercise 3 Spreadsheet10分鐘
Application Exercise 4 - Using Accounting Analytics Methods to Measure the Key Drivers of Your Proposed Strategy10分鐘
4

4

完成時間為 3 小時

Module 5: Final Project Submission

完成時間為 3 小時
3 個視頻 (總計 38 分鐘)
3 個視頻
Radically New Data Sets in Marketing (Customer Analytics)7分鐘
Analytics Applied: Kohl's, Netflix, AmEx and more (Customer Analytics)18分鐘

審閱

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關於 商业分析 專項課程

This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations....
商业分析

常見問題

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