課程信息
23,920 次近期查看

第 5 門課程(共 5 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

完成時間大約為13 小時

建議:4 weeks of study, 4-5 hours/week...

英語(English)

字幕:英語(English)

您將獲得的技能

Customer AnalyticsStrategic ManagementData AnalysisBusiness Analytics

第 5 門課程(共 5 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

完成時間大約為13 小時

建議:4 weeks of study, 4-5 hours/week...

英語(English)

字幕:英語(English)

學習Course的學生是

  • Risk Managers
  • Business Analysts
  • Financial Analysts
  • Accountants
  • Business Developers

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 1 小時

Module 1: Capstone Project Topic - The Problem of Adblocking

6 個閱讀材料
6 個閱讀材料
Start Here! Project Description: Business Analytics Capstone10分鐘
GYF Company Profile10分鐘
The Importance of Mobile Advertising10分鐘
Further Exploration into Online Advertising Response Models10分鐘
How Internet Ads Work10分鐘
Project Template10分鐘
完成時間為 4 小時

Module 2: Defining the Problem

8 個視頻 (總計 53 分鐘), 5 個閱讀材料, 1 個測驗
8 個視頻
Descriptive Data Collection (Customer Analytics)6分鐘
Passive Data Collection (Customer Analytics)4分鐘
Beyond Period 2 (Customer Analytics)10分鐘
Causality 1 (People Analytics)5分鐘
Causality 2 (People Analytics)6分鐘
Reverse Causality (People Analytics)4分鐘
Causal Data Collection and Summary (Customer Analytics)8分鐘
5 個閱讀材料
Definition of the Adblocking Problem10分鐘
Whiting Out the Ads, but at What Cost?10分鐘
Apple's Support of Adblocking10分鐘
Why Adblockers Are Spurring a New Technology Arms Race10分鐘
Application Exercise 1 – Recommending Customer Analytics Research Methods to Explore Your Problem10分鐘
2
完成時間為 4 小時

Module 3: Your Strategy

7 個視頻 (總計 56 分鐘), 3 個閱讀材料, 1 個測驗
7 個視頻
Finding Persistence: Regression to the Mean (People Analytics)11分鐘
Extrapolating from Small Samples (People Analytics)5分鐘
The Wisdom of Crowds: Signal Independence (People Analytics)5分鐘
Process vs. Outcome (People Analytics)7分鐘
Hiring 1 (People Analytics)8分鐘
Hiring 2 (People Analytics)9分鐘
3 個閱讀材料
Does Your Strategy Need a Strategy?10分鐘
How Advertisers Can Beat Adblockers10分鐘
Application Exercise 2 - Using People Analytics Methods to Hire a Leader to Implement Your Strategy10分鐘
3
完成時間為 6 小時

Module 4: Effects of Your Strategy/Measuring these Effects

8 個視頻 (總計 182 分鐘), 4 個閱讀材料, 1 個測驗
8 個視頻
How to Build an Optimization Model (Operations Analytics)16分鐘
Optimizing with Solver (Operations Analytics)31分鐘
Simulating Uncertain Outcomes in Excel (Operations Analytics)24分鐘
Decision Trees (Operations Analytics)26分鐘
Linking Non-financial Metrics to Financial Performance: Overview (Accounting Analytics)14分鐘
Steps to Linking Non-financial Metrics to Financial Performance (Accounting Analytics)16分鐘
Incorporating Analysis Results in Financial Models (Accounting Analytics)14分鐘
4 個閱讀材料
Resources for Thinking About Effects and Outcomes10分鐘
Application Exercise 3 - Using Operations Analytics Methods to Understand the Allocation of Scarce Resources in Pursuing a Strategy10分鐘
Application Exercise 3 Spreadsheet10分鐘
Application Exercise 4 - Using Accounting Analytics Methods to Measure the Key Drivers of Your Proposed Strategy10分鐘
4
完成時間為 3 小時

Module 5: Final Project Submission

3 個視頻 (總計 38 分鐘), 1 個測驗
3 個視頻
Radically New Data Sets in Marketing (Customer Analytics)7分鐘
Analytics Applied: Kohl's, Netflix, AmEx and more (Customer Analytics)18分鐘
4.5
98 個審閱Chevron Right

27%

完成這些課程後已開始新的職業生涯

29%

通過此課程獲得實實在在的工作福利

19%

加薪或升職

來自商业分析毕业项目的熱門評論

創建者 WWOct 30th 2019

It's the excellent for Business Analytics, this like a test all of knowledge that we have learned for Business Analytics Specialization course and can be sure that we can be put in real.

創建者 CJJan 26th 2017

I took this together with 4 other modules in the Business Analytics Specialisation. I like the case study in which I am able to apply what I learn to real world issues.

講師

Avatar

Wharton Teaching Staff

Educators
The Wharton School

關於 宾夕法尼亚大学

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

關於 商业分析 專項課程

This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations....
商业分析

常見問題

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您注册课程后,将有权访问专项课程中的所有课程,并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

還有其他問題嗎?請訪問 學生幫助中心