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返回到 Market and Competition in Pricing Strategy

學生對 弗吉尼亚大学 提供的 Market and Competition in Pricing Strategy 的評價和反饋

4.8
195 個評分
22 條評論

課程概述

If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You will also learn how to predict, influence and respond to competitors’ pricing moves. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of market-based pricing and how to use it to capture more revenue....

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RS
2017年6月20日

Great course, great specialization. A very nice presentation of the Market and Competition lens - legal, game theory and cooperation through competition, all come together very nicely in this course.

SG
2020年4月29日

The course is well structured and provide lot of information to grasp. I will suggest all the MBAs and budding entrepreneur to go through the course and learn each and every thing.

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1 - Market and Competition in Pricing Strategy 的 22 個評論(共 22 個)

創建者 Mukta A

2017年9月27日

Excellent course with a lot of practical examples and great learning.

創建者 Shivani B

2020年7月13日

The course offers a deep insights in terms of market value, market share and market proportion a product holds from pricing angle and its impact on economy & budget all together.

The collaboration with BCG has resulted in an excellent offerings in terms of knowledge, practical and theoretical as offered. As student of economics in high school, the course surely offers a greater impact as in seen through concepts of Macroeconomics, Microeconomics and classical theory evaluated (in essence) throughout the courses taken.

創建者 Ajit P

2017年9月10日

I highly recommend this course for understanding the competition angle in pricing strategy. Course contains so much practical and real life examples share by very experienced professionals. Great learning experience. The professors have done a great job in sharing their knowledge in a very clear and concised manner.

創建者 Olesia A

2019年7月19日

This course covers important topics related to competition and how it affects product pricing. In my opinion, the course is sufficient for pricing goods across different distribution channels. Assignments and quizzes are well-balanced in terms of evaluating the course concepts. Highly recommended!

創建者 Reinis S

2017年6月21日

Great course, great specialization. A very nice presentation of the Market and Competition lens - legal, game theory and cooperation through competition, all come together very nicely in this course.

創建者 Shishir G

2020年4月30日

The course is well structured and provide lot of information to grasp. I will suggest all the MBAs and budding entrepreneur to go through the course and learn each and every thing.

創建者 Camilo A A

2019年7月11日

A great approach on undertand your competitors and how to interact with them regatrding pricing matters, avoiding or having a confrontation in a price war.

創建者 Anwar M A A H

2019年1月14日

I have added new information to me, it was an excellent course and I would like to complete another course. and I would to thank all teachers

創建者 Wang L

2017年9月26日

each video in this course is great ! I really appreciate the two teachers give me so excited and practical content !!!

創建者 Mouttou N

2020年6月17日

Great course, Great tutors and helps me in many ways to grow. Thanks to the UVA and BCG teams.

創建者 Gaurav N

2020年10月19日

Wonderful course! Really like the course structure and the way it has been taught.

創建者 Ravali N

2019年8月18日

The course provides real life examples, case studies. It was very helpful!

創建者 Ismail A S

2018年5月18日

I had a fantastic learning time through the course!!!

創建者 jonathan

2020年5月22日

Again, a great course within this specialisation.

創建者 Soren G

2018年4月10日

Super course - really relevant and engaging.

創建者 Vikash P

2017年8月27日

Just superb. One of the best MOOCs ever.

創建者 Luis R

2020年4月15日

Exceptional course. Really liked it

創建者 Seshu Y

2018年10月1日

Great Course.

創建者 Sambasiva R D

2021年1月10日

excellent

創建者 Mike Y W

2019年1月1日

The course didn't meet my high expectations after having taken the one preceding this. The BCG parts remained the best parts, and it seems there was less heart and content put into this one albeit I did come away from it having learned a thing or two.

創建者 Abhishek G

2020年7月15日

I still need to look how the course can be applied to digital products and apps world. May be you can add more lectures on that? I am happy to share some stuff on that

創建者 Caodu B

2018年2月17日

I think this course is useful for a person like me who never learned economics before in order to transfer into the business consulting field.