課程信息

23,453 次近期查看
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
第 3 門課程(共 4 門)
可靈活調整截止日期
根據您的日程表重置截止日期。
初級

Some familiarity with business is helpful, but not required.

完成時間大約為12 小時
英語(English)
字幕:英語(English)

您將學到的內容有

  • Market and competition applications in product pricing

  • How to utilize game theory to influence market pricing

  • How to leverage competitor pricing models and knowledge of the product lifecycle to price products

  • Strategies for price discrimination in competitive markets

您將獲得的技能

Competitor Pricing ModelsPricing StrategiesPricing to CompetitionPrice DiscriminationMarket Segmentation
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
第 3 門課程(共 4 門)
可靈活調整截止日期
根據您的日程表重置截止日期。
初級

Some familiarity with business is helpful, but not required.

完成時間大約為12 小時
英語(English)
字幕:英語(English)

提供方

弗吉尼亚大学 徽標

弗吉尼亚大学

波士顿咨询公司 徽標

波士顿咨询公司

教學大綱 - 您將從這門課程中學到什麼

1

1

完成時間為 3 小時

Understanding the Playing Field

完成時間為 3 小時
10 個視頻 (總計 43 分鐘), 3 個閱讀材料, 3 個測驗
10 個視頻
Three Lenses4分鐘
Course Introduction2分鐘
Legal Structures Related to Pricing4分鐘
The Sherman Antitrust Act4分鐘
The Clayton Act4分鐘
The Robinson-Patman Act3分鐘
Common Practices & Shifts in Interpretation6分鐘
Competitive Framework7分鐘
Week 1 Takeaways1分鐘
3 個閱讀材料
Course Overview & Requirements10分鐘
Survey10分鐘
Using Discussion Forums to Deepen Your Learning10分鐘
3 個練習
Practice Quiz on Legal Aspects of Pricing24分鐘
Practice Quiz on the Competitive Framework6分鐘
Week 1 Quiz on Understanding the Playing Field36分鐘
2

2

完成時間為 2 小時

Predicting Competitive Reactions

完成時間為 2 小時
10 個視頻 (總計 46 分鐘)
10 個視頻
Value Mapping5分鐘
Value Mapping: Sandisk vs PNY5分鐘
Introduction to Game Theory2分鐘
The Prisoner's Dilemma5分鐘
The Evolution of Cooperation8分鐘
Signaling Games4分鐘
Extensive Form Signaling Games7分鐘
Gas Wars and Takeaways4分鐘
Week 2 Takeaways59
3 個練習
Practice Quiz on Value Mapping9分鐘
Practice Quiz on Game Theory21分鐘
Week 2 Quiz on Predicting Competitive Reactions36分鐘
3

3

完成時間為 3 小時

Disrupting Markets and Engaging in "Coopetition"

完成時間為 3 小時
13 個視頻 (總計 57 分鐘), 1 個閱讀材料, 3 個測驗
13 個視頻
Competitor Pricing Models3分鐘
Competitive Price Moves: Understand Competitive Dynamics9分鐘
Competitive Price Moves: Assess Your Options6分鐘
Competitive Price Moves: Choose and Execute Best Move4分鐘
Price Wars6分鐘
Pricing through the Product Life Cycle6分鐘
Pricing in the Growth Phase3分鐘
Pricing in the Maturity Phase6分鐘
Pricing in the Decline Phase5分鐘
Case Introduction: SmartOps2分鐘
Case Debrief: SmartOps1分鐘
Week 3 Takeaways1分鐘
1 個閱讀材料
Case Study: SmartOps Corporation: Forging Smart Alliances?10分鐘
3 個練習
Practice Quiz on Competitor Pricing Models18分鐘
Practice Quiz on Pricing through the Product Life Cycle12分鐘
Week 3 Quiz on Disrupting Markets and Engaging in Coopetition36分鐘
4

4

完成時間為 4 小時

Implementing Price Discrimination in Competitive Markets

完成時間為 4 小時
10 個視頻 (總計 60 分鐘)
10 個視頻
Customer Segmentation Strategies10分鐘
B2B Segmentation Strategies5分鐘
Weber-Fechner Law of Pricing4分鐘
Weber-Fechner and Pricing9分鐘
Pricing Your Least Expensive Products4分鐘
Pricing Your Most Expensive Products3分鐘
Bundle Pricing9分鐘
Creating Economically Sound Pricing Bundles9分鐘
Week 4 Takeaways1分鐘
4 個練習
Practice Quiz on Customer Segmentation Strategies9分鐘
Practice Quiz on Product Line Pricing12分鐘
Practice Quiz on Bundle Pricing9分鐘
Week 4 Quiz on Implementing Price Discrimination in Competitive Markets36分鐘

審閱

來自MARKET AND COMPETITION IN PRICING STRATEGY的熱門評論

查看所有評論

關於 Pricing Strategy Optimization 專項課程

In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically....
Pricing Strategy Optimization

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