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Cost and Economics in Pricing Strategy, University of Virginia

4.8
210 個評分
48 個審閱

課程信息

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Led by Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. By the end of this course, you’ll be able to: --Apply knowledge of basic economics to make better pricing decisions --Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits --Calculate three types of price elasticities to determine the impact of price on demand --Analyze and apply different pricing models -Cost-plus pricing -Marginal cost-plus pricing -Peak-load pricing -Index-based pricing --Evaluate the impact of channel intermediaries and customer lifetime value on pricing...

熱門審閱

創建者 MP

May 08, 2018

Concepts in this course are challenging but the class is setup for students to succeed. I really enjoyed this course and would recommend it to anyone looking to learn more about pricing strategy.

創建者 AG

Apr 06, 2018

Even if you are familiar with the basics of microeconomics, and cost structures, this course combines it all together to provide a new perspective of using these models and concepts in pricing.

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46 個審閱

創建者 xavier urrutia

Nov 25, 2018

Very useful and clear but only good to obtain interesting learning material - NOT for certification

Peer reviews not working. If peers do not review your assignment , you cannot validate the course. I completed the assignment very early and I had no means to make peers review it.

ATTENTION: you can pay for the course and not be able to validate it only because peers do not review you assignment; and you have no control on that. Moreover, NO moderation on peer reviews resulting in low grading quality.

創建者 Anurag Pandey

Nov 19, 2018

Introductory level, but a fun course !! Not very hands-on but still will add to your knowledge.

Best Wishes.

創建者 Eladio Muñiz

Nov 17, 2018

Really useful course that I can recommend to every business manager

Excellent professors

創建者 Alexandre Costa Oliveira

Nov 16, 2018

Amazing course, it takes us through details and specifics in the matter of pricing! I highly recommend!

創建者 Youssef Chkoubi

Nov 13, 2018

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創建者 Munish Myer

Oct 11, 2018

Great course. Has good coverage of important concepts and is delivered very well. Really useful course for those with interest in strategic pricing.

創建者 ROMAN SARABIA RAMOS

Oct 10, 2018

Excellent!!!!

創建者 Vladislav Tikhomirov

Oct 01, 2018

Great overview of main concepts, simple and immediately applicable explanation of elasticity and regression!

創建者 Felipe Orozco Hernández

Sep 13, 2018

I loved the course, it is both a theoretical and applied sound program.

創建者 Ashish Aryabarty

Sep 13, 2018

It was really helpful in increasing the understanding of different pricing strategy. It was really a nice course.