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學生對 弗吉尼亚大学 提供的 Cost and Economics in Pricing Strategy 的評價和反饋

4.8
363 個評分
77 條評論

課程概述

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Led by Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. By the end of this course, you’ll be able to: --Apply knowledge of basic economics to make better pricing decisions --Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits --Calculate three types of price elasticities to determine the impact of price on demand --Analyze and apply different pricing models -Cost-plus pricing -Marginal cost-plus pricing -Peak-load pricing -Index-based pricing --Evaluate the impact of channel intermediaries and customer lifetime value on pricing...

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MP

May 08, 2018

Concepts in this course are challenging but the class is setup for students to succeed. I really enjoyed this course and would recommend it to anyone looking to learn more about pricing strategy.

AG

Apr 06, 2018

Even if you are familiar with the basics of microeconomics, and cost structures, this course combines it all together to provide a new perspective of using these models and concepts in pricing.

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26 - Cost and Economics in Pricing Strategy 的 50 個評論(共 74 個)

創建者 Alexandre C O

Nov 16, 2018

Amazing course, it takes us through details and specifics in the matter of pricing! I highly recommend!

創建者 Ashish S

Sep 30, 2017

Brilliantly led course. The BCG material seems a bit fluffy - but from practice I know it is important.

創建者 Daryl S

Apr 24, 2019

An excellent course. A gold star online experience, fantastic teachers, albeit challenging in parts.

創建者 Paolo V

Apr 03, 2019

Good refresh, good learning of new concepts, excellent delivery of the lectures by both professors

創建者 Gary S

Mar 18, 2018

Interesting, Challenging and rewarding. Recommended for all pricing enthusiasts and professionals!

創建者 Wang L

Aug 08, 2017

It's a very helpful course can improve my analyze skills whatever I'm a salesman or a buyer !!

創建者 Poushali G

Jan 21, 2018

Good course on pricing...look forward to completing the rest of the three pending courses

創建者 Eladio M

Nov 17, 2018

Really useful course that I can recommend to every business manager

Excellent professors

創建者 Jason K

Jul 11, 2019

Really enjoyed the class. I would highly recommend this class to any business person.

創建者 Fábio I A

Dec 17, 2018

An amazing content that allows me to understand serious companies pricing strategies.

創建者 Ravi K D

Jan 17, 2020

I have gained good skills about price optimisation and this course is very helpful.

創建者 Ismail A S

Aug 29, 2017

This is an insightful and educative course to prepare anyone for a pricing career.

創建者 Sumit M

Jun 03, 2017

Course content was good, although it was simple, they can be made more rigorous.

創建者 Brian L

Sep 14, 2019

This course was well structured and the videos and assessments quite engaging.

創建者 Martin R

Jul 24, 2017

Really nice course, well explained, and a lot of examples from actual cases!

創建者 Prashant K

Nov 16, 2019

Fantastic course with good inputs and material on fundamentals of pricing.

創建者 Karene D

Apr 24, 2017

Insightful course that provided a concise overview of pricing strategies.

創建者 Felipe O H

Sep 13, 2018

I loved the course, it is both a theoretical and applied sound program.

創建者 Evgeny L

Aug 31, 2018

Great course. Strong theoretical base linked with practical exercises

創建者 chintamani M

Feb 02, 2020

excellent course and directly applicable for my current pricing job

創建者 Artsiom K

Jun 21, 2017

I would definitely recommend to anyone interested in pricing!

創建者 Luis S

Aug 20, 2019

Is a good course that give you a large view abut pricing.

創建者 Soren A G

Mar 24, 2018

Excellent program. Well delivered and really interesting.

創建者 Shubham M

Dec 30, 2018

Wonderful Course, with lot of insights and case studies.

創建者 Danilo C P

Apr 26, 2017

Great course, with really insightfull topics.