Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms.
提供方
Digital Advertising Strategy 專項課程科罗拉多大学波德分校課程信息
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完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 3 門課程（共 4 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
初級
完成時間大約為10 小時
英語（English）
字幕：英語（English）
您將學到的內容有
Identify social media advertising types that are likely to succeed
Understand the different types of social media ads
Implement effective social media targeting parameters to match desired audiences
Execute social media advertising campaigns
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 3 門課程（共 4 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
初級
完成時間大約為10 小時
英語（English）
字幕：英語（English）
提供方
科罗拉多大学波德分校
CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
教學大綱 - 您將從這門課程中學到什麼
完成時間為 2 小時
Case Study
Through an hour long case-study, Rob Drews of Placewise will walk through how a small business, City Center Shopping mall, successfully leveraged Facebook and Instagram to satisfy an array of business objectives.
完成時間為 2 小時
5 個視頻 （總計 21 分鐘）, 5 個閱讀材料, 1 個測驗
5 個視頻
Objective 1 - Increase Sales6分鐘
Objective 2 - Increase Value2分鐘
Objective 3 - Increase Traffic2分鐘
Objective 4 - Grow and Engage4分鐘
5 個閱讀材料
Wired Magazine - Online Ad Targeting Does Work as Long as it's Not Creepy15分鐘
PPC Hero - Pros and Cons of Top Social Media Advertising Platforms15分鐘
The Next Web - The complete beginner’s guide to social media benchmarks15分鐘
IMPORTANT: A Note about Course Assessments10分鐘
Optional Assignment #1: Conceptual Strategy Practice10分鐘
1 個練習
Case Study Quiz15分鐘
完成時間為 2 小時
Facebook is the largest and farthest reaching social media platform. Facebook offers robust location and interest based social media targeting. Facebook collects a lot of data about consumers, for the primary aim of serving more relevant advertising. A wide variety of ad types on Facebook exist, each suited to specific objectives. Basic campaign and ad creation in the Twitter ads platform is covered. This module also touches on budgeting, limitations and current trends in Facebook advertising.
完成時間為 2 小時
9 個視頻 （總計 62 分鐘）, 5 個閱讀材料, 1 個測驗
9 個視頻
Targeting Parameters14分鐘
Facebook Pixel10分鐘
Payment Models and Ad Elements8分鐘
Budgeting and Trends5分鐘
Introduction to Facebook Ads Manager46
Choosing an Objective1分鐘
Ad Set Creation7分鐘
Ad Creation4分鐘
5 個閱讀材料
What is a Facebook pixel?15分鐘
Facebook advertising cost15分鐘
How to use Facebook offer ads to drive sales15分鐘
What is a Facebook split test?15分鐘
Optional Assignment #2: Targeting Parameters10分鐘
1 個練習
Facebook
完成時間為 1 小時
Instagram advertising provides the option to capture audiences and engage them with compelling photos and short videos. Instagram is home to many influencers, and as a result consumers of Instagram use it to digest high quality content based on interests. In recent years, many startups and small businesses have had luck directly selling products on Instagram. This module goes from campaign advice to pro-tips and shows how basic Instagram campaigns are set up in the Facebook Ads manager.
完成時間為 1 小時
7 個視頻 （總計 27 分鐘）, 4 個閱讀材料, 1 個測驗
7 個視頻
Who Advertises on Instagram2分鐘
Instagram Ad Features3分鐘
Instagram Ad Objectives1分鐘
Example Instagram Campaigns1分鐘
Instagram Benchmarks and Limitations5分鐘
Instagram Ad Setup1分鐘
4 個閱讀材料
Get Started With Instagram Ads10分鐘
Instagram Shopping Ads10分鐘
Everything You Need to Know About Instagram Ad Features10分鐘
Optional Assignment #3: Instagram Case Study10分鐘
1 個練習
Instagram
完成時間為 2 小時
Twitter is a social media of niche interests and breaking news. Celebrities, journalists and industry experts alike all use platform. Twitter can be useful to target niche audiences. This module walks through campaign types and creative best practices for Twitter’s Ad platform. Basic campaign creation in the Twitter ads platform is also covered.
完成時間為 2 小時
9 個視頻 （總計 76 分鐘）, 4 個閱讀材料, 1 個測驗
9 個視頻
Interests8分鐘
Ad Types8分鐘
Campaign Types8分鐘
Creative Best Practices12分鐘
Targeting Failures and Limitations8分鐘
Unpacking Click Results9分鐘
Creating a Twitter Campaign9分鐘
Ads Manager, Tweet Analytics and Customer Insights56
4 個閱讀材料
Get Started with Twitter Ads10分鐘
Twitter Ad Options10分鐘
Available Targeting Options on Twitter10分鐘
Optional Assignment #4: Twitter Case Study10分鐘
1 個練習
Twitter15分鐘
審閱
來自SOCIAL MEDIA ADVERTISING的熱門評論
由 MA 提供2020年6月25日
It was an amazing learning experience. I would recommend this courses to everyone who has a passion for social media marketing and wants to understand that universe thoroughly.
由 SM 提供2020年6月18日
A Great Course! Must for those who wants to explore the various methods of advertising their brands, products via the various mediums available online.
由 NS 提供2020年5月30日
Course is really good. Please provide internship opportunity after the completion so that we can get hands on experience on the same.
由 HS 提供2020年6月4日
Thank to Chris Vargo for the big knowledge and the skills that he shared it with us, i advise all to take this course.
關於 Digital Advertising Strategy 專項課程
This specialization takes a critical look at digital advertising tactics for small business. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and a certification through programmatic advertising leader, The Trade Desk.
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