Testing Your Strategies

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From the course by 西北大学
Content, Advertising & Social IMC
562 ratings
西北大学
562 ratings
Course 4 of 6 in the Specialization 社交媒体营销
From the lesson
Measuring Your Social Programs
In this module, you will learn how to develop and measure KPIs - Key Performance Indicators - for your social marketing programs.

Meet the Instructors

  • Randy Hlavac
    Randy Hlavac
    Lecturer, Medill IMC; CEO, Marketing Synergy Inc