課程信息

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

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中級

完成時間大約為21 小時

建議:6 weeks of study, 2-4 hours/week...

中文(簡體)

字幕:中文(簡體), 英語(English)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

完成時間大約為21 小時

建議:6 weeks of study, 2-4 hours/week...

中文(簡體)

字幕:中文(簡體), 英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 7 小時

产品 Product

你会从哪里开始营销一个项目或是产品?为什么要透过有效率的脑力激荡会议呢?这周你将会学到在团体中我们所扮演的角色,如何给予你的意见或是尊重地不同意他人的看法,以及激荡出营销用语和技巧,以促进产品推出有成功的表现。在这集的挑战篇中,你将会看到在激荡会议前的准备阶段等案例,如杰克趋前问布姬丽特,还有什么甚至不该做的。 Where do you start marketing with a project or product? Why with an effective brainstorming session of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully and brainstorming phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what not to do’s in this episode of The Challenge....
6 個視頻 (總計 34 分鐘), 7 個閱讀材料, 7 個測驗
6 個視頻
1.4 Effective Brainstorming Techniques7分鐘
1.7 Giving Opinions in Brainstorming5分鐘
1.9 Group Dynamics: What Role Will You Play?4分鐘
1.12 Agreeing/Disagreeing In Meetings4分鐘
1.16 Week 1 Review9分鐘
7 個閱讀材料
1.1 Weekly Goals and Advice from Instructors10分鐘
1.3 Vocabulary Preview10分鐘
Directions for Submitting Audio or Video10分鐘
1.5 Why Brainstorming Works Best Online10分鐘
1.10 How Group Dynamics Affect Decisions10分鐘
1.14 Expressing Opinions-Sentence Stems10分鐘
1.20 Quizlet Vocabulary Practice: Product10分鐘
5 個練習
1.6 Checkpoint: Brainstorming12分鐘
1.8 Checkpoint: Giving Opinions in Brainstorming10分鐘
1.11 Checkpoint: Group Dynamics10分鐘
1.13 Checkpoint: Agreeing/Disagreeing In Meetings10分鐘
1.19 Week 1 Test20分鐘
2
完成時間為 5 小時

产品的看法 Product Perception

你曾经做过调查吗?你会看到一案例,如生物牙膏营销团队问及路人有关他们对产品的意见。有效的简报和意见调查的是要有清晰和简单易懂的图像来开始。这一周的课程,我们将探讨曲线图,图表和问题来写强而有力的意见调查报告。在有自信地做简报之前,我们将会学习正确地解读这些图表的重要性。 Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence....
6 個視頻 (總計 33 分鐘), 10 個閱讀材料, 6 個測驗
6 個視頻
2.4 Writing Surveys That Get You Actionable Insights4分鐘
2.7 Visually Communicate Data with Charts5分鐘
2.11 Chart and Graph Interpretation5分鐘
2.14 Graph and Chart Presentation7分鐘
2.17 Week 2 Review8分鐘
10 個閱讀材料
2.1 Weekly Goals and Advice from Instructors10分鐘
2.3 Vocabulary Preview10分鐘
2.5 Writing Survey Questions: a Useful Blog Post10分鐘
2.9 Welcome to the Age of Experience10分鐘
BONUS: 5 Key Metrics Measuring Brand Loyalty10分鐘
2.13 Perceptual Edge: Problems and Solutions for Graphs10分鐘
BONUS - Eight Tips for Writing Effective Survey Questions10分鐘
BONUS - Customer loyalty: the (changing) reality of loyalty beyond retention10分鐘
BONUS - Writing Good Survey Questions Tips and Advice10分鐘
2.20 Quizlet Vocabulary Practice: Product Perception10分鐘
5 個練習
2.6 Checkpoint: Writing Effective Surveys10分鐘
2.8 Checkpoint: Visual Communication - Charts8分鐘
2.12 Checkpoint: Chart and Graph Interpretation6分鐘
2.15 Checkpoint: Graph and Chart Presentation12分鐘
2.19 Week 2 Test20分鐘
3
完成時間為 5 小時

促销 Promotion

好的设计是无形的,但我们要怎么做到这一点呢?这周的课程包含图表设计、洞察力 、简明扼要的措辞,以及如何使得我们的市场营销手法有意义,而且难忘。当你在看挑战篇的短剧时,花点时间注意在焦点小组中,好设计的初期阶段。 Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy the The Challenge sketch....
6 個視頻 (總計 33 分鐘), 8 個閱讀材料, 5 個測驗
6 個視頻
3.4 Perception in Visual Communication4分鐘
3.6 Visual Communication Strategies6分鐘
3.8 Concise Language for Social Media Marketing5分鐘
3.11 Clever and Catchy with Caution5分鐘
3.18 Week 3 Review10分鐘
8 個閱讀材料
3.1 Weekly Goals and Advice from Instructors10分鐘
3.3 Vocabulary Preview10分鐘
3.5 It's All Gooooooooood10分鐘
3.9 Excellent PowerPoint Examples10分鐘
3.13 Nuts & Bolts ~ What is a Tagline?10分鐘
3.15 Creating your Personal Tagline Worksheet10分鐘
3.16 Creating Your Personal Tagline EXAMPLE Worksheet10分鐘
3.20 Quizlet Vocabulary Practice: Promotion10分鐘
4 個練習
3.7 Checkpoint: Visual Communication8分鐘
3.10 Checkpoint: Concise Language for Social Media Marketing10分鐘
3.12 Checkpoint: Clever and Catchy with Caution8分鐘
3.19 Week 3 Test16分鐘
4
完成時間為 3 小時

说服术 Persuasive Techniques

在这周结束时,你将会对罗伯特.席尔迪尼,以及他的六大说服通用原则很熟悉。如何让你的顾客顺从别人点头说「是」?当杰克和珊蒂讨论这些原则时,这些问题都将会一一回答。 By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles....
6 個視頻 (總計 42 分鐘), 8 個閱讀材料, 4 個測驗
6 個視頻
4.4 Cialdini's Principles of Influence - Part 16分鐘
4.7 Cialdini's Principles of Influence - Part 26分鐘
4.11 Power of One Word6分鐘
4.15 Influential Language8分鐘
4.18 Week 4 Review12分鐘
8 個閱讀材料
4.1 Weekly Goals and Advice from Instructors10分鐘
4.3 Vocabulary Preview10分鐘
4.5 "Why?" It works!10分鐘
4.9 Metaphor, A Persuasive Heavy Weight10分鐘
BONUS: Cialdini in His Own Words10分鐘
BONUS: Social Proof in Action10分鐘
4.13 How to Get People to Do Stuff: Nouns or Verbs?10分鐘
4.20 Quizlet Vocabulary Practice: Persuasive Techniques10分鐘
4 個練習
4.8 Checkpoint: Principles of Influence8分鐘
4.12 Checkpoint: Power of One Word6分鐘
4.16 Checkpoint: Influential Language14分鐘
4.19 Week 4 Test20分鐘

講師

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Andrea Mürau Haraway

International Educator
Arizona State University, Global Launch
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Wanda Huber

International Educator
Arizona State University Global Launch
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Jenny Young

International Educator
Arizona State University Global Launch
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Beatriz Fuentes-Anderson

International Educator
Arizona State University Global Launch

關於 亚利桑那州立大学

Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it....

關於 商务英语课程 Business English 專項課程

本专业化课程可作为商务英语导论,你将学到各项主题沟通,例如管理、财务和营销。你也将会写提案、执行摘要和营销数据。你也会学到所需的语言结构来召开会议、达到销售目标、以及和其他企业交易谈判。在总体计划案,你将用英文来应用这些技能来沟通和发表新产品,并确认商务执行部门使用多样化的语言能力工具,可实际运用在商务情境和各种的实用状况。 This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas....
商务英语课程 Business English

常見問題

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  • This specialization was designed for business professionals and executives with an intermediate level of English. This means you can hold basic conversations in English, you can read, understand, and write simple emails, and you can understand some of what you hear in the English language news.

    More specifically, your linguistic competence can be measured by your scores on the TOEFL iBT or IELTS exams. A minimum score of 4 on the IELTS exam or 31 or higher on the TOEFL iBT exam indicate an intermediate level. (Obtaining official test scores is not necessary to participate in the specialization. These scores serve only as a point of reference for learners.)

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