課程信息
273

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

完成時間大約為16 小時

建議:5 weeks of study, 3-5 hours/week...

中文(簡體)

字幕:中文(簡體), 英語(English)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

完成時間大約為16 小時

建議:5 weeks of study, 3-5 hours/week...

中文(簡體)

字幕:中文(簡體), 英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 12 小時

Week 1 CEO, CFO, and CMO

All Executives Produce Same Deliverables in Week 1...
6 個視頻 (總計 32 分鐘), 5 個閱讀材料, 7 個測驗
6 個視頻
Top Tier Success - Advice for Learners2分鐘
Example Submission and Feedback (D1)7分鐘
Example Submission and Feedback (D2)8分鐘
Example Submission and Feedback (D3)4分鐘
Example Submission and Feedback (D4)7分鐘
5 個閱讀材料
Building Toward the Capstone Portfolio and Presentation10分鐘
Descriptions of Deliverables 1-4 (D1-4)10分鐘
Skills Review ~ Cheat Sheet for Week 110分鐘
CEO, CFO, CMO Support10分鐘
Feedback Advice for Peer Reviews10分鐘
2 個練習
C-Suite Collaboration10分鐘
Quiz on Week 1 Expectations6分鐘
2
完成時間為 8 小時

Week 2 CEO / CFO / CMO Deliverables

CEO Track, CFO Track, CMO Track Lessons and Assignments...
4 個視頻 (總計 23 分鐘), 5 個閱讀材料, 6 個測驗
4 個視頻
CEO: Example Submission and Feedback (D5 & D6)6分鐘
CFO: Example Submission and Feedback (D5 & D6)6分鐘
CMO: Example Submission and Feedback (D5 & D6)7分鐘
5 個閱讀材料
CEO, CFO, and CMO Action Items ~ IPW Update10分鐘
Skills Review ~ Week 2 Cheat Sheet10分鐘
CEO Support: Agenda and Email Writing10分鐘
CFO Support: SWOT Analysis Article and Slide Presentation (D5 &D6)10分鐘
CMO Support: Advice for Marketing/Sales Calendar of Events (D5 & D6)10分鐘
3 個練習
CEO: Quiz on Week 2 Expectations4分鐘
CFO: Quiz on Week 2 Expectations4分鐘
CMO: Quiz on Week 2 Expectations4分鐘
3
完成時間為 14 小時

Week 3 CEO / CFO / CMO Deliverables

CEO Track, CFO Track, CMO Track Lessons and Assignments...
7 個視頻 (總計 28 分鐘), 8 個閱讀材料, 9 個測驗
7 個視頻
Example Submission and Feedback (D7)4分鐘
Example Submission and Feedback (D8)3分鐘
Example Submission and Feedback (D7)4分鐘
Example Submission and Feedback (D8)5分鐘
Example Submission and Feedback (D7)4分鐘
Example Submission and Feedback (D8)2分鐘
8 個閱讀材料
CEO, CFO, and CMO Action Items ~ IPW Update10分鐘
Skills Review ~ Week 3 Cheat Sheet10分鐘
CEO Support: Help with "Why" Statement (D7)10分鐘
CEO Support: Help with your Mission Statement (D8)10分鐘
CFO Support: Help with "Why" Statement (D7)10分鐘
CFO Support: Help with Success Factors (D8, D9)10分鐘
CMO Support: Help with "Why" Statement (D7)10分鐘
CMO Support: Help with Market Analysis (D8)10分鐘
3 個練習
CEO: Quiz on Week 3 Expectations4分鐘
CFO: Quiz on Week 3 Expectations4分鐘
CMO: Quiz on Week 3 Expectations4分鐘
4
完成時間為 8 小時

Week 4 CEO / CFO / CMO Deliverables

CEO Track, CFO Track, CMO Track Lessons and Assignments...
4 個視頻 (總計 22 分鐘), 5 個閱讀材料, 6 個測驗
4 個視頻
CEO Example Submission and Feedback (D9 & D10)7分鐘
CFO Example Submission and Feedback (D9 &10)6分鐘
CMO: Example Submission and Feedback (D9 &10)5分鐘
5 個閱讀材料
CEO, CFO, and CMO Action Items ~ IPW Update10分鐘
Skills Review ~ Week 4 Cheat Sheet10分鐘
CEO Support: Help with your Elevator Pitch (D9 & D10)10分鐘
CFO Support: Help with a Financial Report using a Chart or Graph (D9 & D10)10分鐘
CMO Support: Help with Mock Up of Marketing/Sales Piece (D9 & D10)10分鐘
3 個練習
CEO: Quiz on Week 4 Expectations4分鐘
CFO: Quiz on Week 4 Expectations4分鐘
CMO: Quiz on Week 4 Expectations6分鐘
5
完成時間為 5 小時

Final Capstone Portfolio and Business Presentation

All Executives Complete the Capstone Portfolio and Presentation....
3 個視頻 (總計 13 分鐘), 2 個閱讀材料, 2 個測驗
3 個視頻
Example Submission and Feedback (Final Pitch)9分鐘
Congratulations! You Did It!2分鐘
2 個閱讀材料
Final Portfolio Support: Help with your Final Slide Deck10分鐘
Final Presentation Support: Help with your 3-Minute Pitch Slide Presentation10分鐘

講師

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Andrea Mürau Haraway

International Educator
Arizona State University, Global Launch
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Wanda Huber

International Educator
Arizona State University Global Launch
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Jenny Young

International Educator
Arizona State University Global Launch

關於 亚利桑那州立大学

Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it....

關於 商务英语课程 Business English 專項課程

本专业化课程可作为商务英语导论,你将学到各项主题沟通,例如管理、财务和营销。你也将会写提案、执行摘要和营销数据。你也会学到所需的语言结构来召开会议、达到销售目标、以及和其他企业交易谈判。在总体计划案,你将用英文来应用这些技能来沟通和发表新产品,并确认商务执行部门使用多样化的语言能力工具,可实际运用在商务情境和各种的实用状况。 This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas....
商务英语课程 Business English

常見問題

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您注册课程后,将有权访问专项课程中的所有课程,并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

  • This specialization was designed for business professionals and executives with an intermediate level of English. This means you can hold basic conversations in English, you can read, understand, and write simple emails, and you can understand some of what you hear in the English language news.

    More specifically, your linguistic competence can be measured by your scores on the TOEFL iBT or IELTS exams. A minimum score of 4 on the IELTS exam or 31 or higher on the TOEFL iBT exam indicate an intermediate level. (Obtaining official test scores is not necessary to participate in the specialization. These scores serve only as a point of reference for learners.)

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