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Sales Strategy, Fundação Instituto de Administração

4.4
28 個評分
8 個審閱

課程信息

Welcome to Course 2 - Sales Strategy - This course is designed to discuss the application of intelligence analysis in the sales planning process. And this approach contributes to integrating the sales planning process into the corporate strategy of the company because, in the strategy analysis and formulation process, we apply models, frameworks, tools, and techniques that also apply to the sales planning and management process. Therefore, the expected outcomes of this course focus on the transition from traditional to strategic sales planning, by discussing and applying the concepts recommended to support the development of the strategic guidelines. The concepts, models, tools, and techniques discussed and practiced during the course focus on the improvement of value creation from the sales function empowered by intelligence analysis, a process which typically applies in the strategy analysis front. The discussions go through how intelligence analysis can support the sales function, by providing methods to connect strategy to marketing and sales planning processes. In this course, the primary learning outcome is the ability to apply intelligence analysis to support sales planning process, and by being able to do this, you’ll improve your competencies and skills to support sales planning with a strategic approach. You’ll develop a final assignment at the end of the course, and it is designed from an adapted real-life business case. The challenges of the case comprise the business context, through which you’ll apply the conceptual framework discussed during Course 2. The outcomes of your analysis on the assignment case will be evaluated through a peer-review process....

熱門審閱

創建者 GM

May 15, 2018

It is fantastic how FIA courses match theorical knowledge and practical business cases. One of the best specializations I took at Coursera for sure.

創建者 AS

Oct 09, 2018

great contents and excellent presenter. He is clearly providing the information in a easy way

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8 個審閱

創建者 Manish Jain

Oct 26, 2018

good learning

創建者 Ahmed Adel Soliman

Oct 09, 2018

great contents and excellent presenter. He is clearly providing the information in a easy way

創建者 Martina Di Pasquale

Sep 20, 2018

Finally some practical tools to use in sales strategies! Loved it.

創建者 Gabriel Teramussi Tavares Mazzone

May 15, 2018

It is fantastic how FIA courses match theorical knowledge and practical business cases. One of the best specializations I took at Coursera for sure.

創建者 Evgeny Chirkov

Apr 16, 2018

Really nice and well structured course

創建者 Hugo Corrêa Mendes

Mar 28, 2018

Awesome!

創建者 Abuzar Arshi

Mar 15, 2018

I will highly recommend this course for all those who want to understand the business competetitive envirnement, and about the market. Competetive intelligence discssed provide great in-depth knowledge about understanding how to get competetive advantage over the competitor and how to ramain relevant in the market by constantly monitoring the market.

創建者 Mohamed H.Ali

Mar 07, 2018

Good and useful