課程信息
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完成時間大約為15 小時

建議:4-8 hours/week...

英語(English)

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學習Course的學生是
  • User Experience Researchers
  • Researchers
  • Professors
  • Data Analysts
  • Designers

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為15 小時

建議:4-8 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 3 小時

Introduction and Unit 1: Overview of Standardized Interviewing

6 個視頻 (總計 67 分鐘), 12 個閱讀材料, 1 個測驗
6 個視頻
Types of Questions7分鐘
Measurement Error: Bias and Variance7分鐘
Standardized Interviewing17分鐘
Conversational Interviewing17分鐘
Concept Specification10分鐘
12 個閱讀材料
Slides Introduction10分鐘
Syllabus10分鐘
Help us learn more about you!10分鐘
Reading Assignments10分鐘
Enrollment Options10分鐘
Course Project and Peer Assessment10分鐘
Grading and Certification10分鐘
FAQs10分鐘
References/Resources10分鐘
Announcement Unit 110分鐘
Slides Unit 110分鐘
Notice for Auditing Learners: Assignment Submission10分鐘
1 個練習
Quiz #120分鐘
2
完成時間為 1 小時

Unit 2: Response Process

4 個視頻 (總計 50 分鐘), 2 個閱讀材料, 1 個測驗
4 個視頻
Response Process: Retrieval12分鐘
Response Process: Judgment11分鐘
Response Process: Response10分鐘
2 個閱讀材料
Announcement Unit 210分鐘
Slides Unit 210分鐘
1 個練習
Quiz #220分鐘
3
完成時間為 4 小時

Unit 3: Asking Factual Questions

8 個視頻 (總計 68 分鐘), 2 個閱讀材料, 2 個測驗
8 個視頻
Memory and Recall: Reporting Behavioral Frequencies9分鐘
Memory and Recall: Length of Reference Period8分鐘
Memory and Recall: Comprehension and Retrieval6分鐘
Asking Sensitive Questions6分鐘
Asking Sensitive Questions: Techniques8分鐘
Asking Sensitive Questions: Indirect Techniques3分鐘
Mode, Privacy, and Confidentiality9分鐘
2 個閱讀材料
Announcement Unit 310分鐘
Slides Unit 310分鐘
1 個練習
Quiz #320分鐘
4
完成時間為 2 小時

Unit 4: Measuring Attitudes

7 個視頻 (總計 59 分鐘), 2 個閱讀材料, 1 個測驗
7 個視頻
Attitude Questions: Context Effects9分鐘
Attitude Questions: Specific vs. General Evaluations2分鐘
Attitude Questions; Agree Disagree Scales5分鐘
Attitude Questions: Don't Know7分鐘
Attitude Questions: Order Effects10分鐘
All Questions: Response Options and Scales14分鐘
2 個閱讀材料
Announcement Unit 410分鐘
Slides Unit 410分鐘
1 個練習
Quiz #420分鐘
4.4
74 個審閱Chevron Right

25%

完成這些課程後已開始新的職業生涯

19%

通過此課程獲得實實在在的工作福利

11%

加薪或升職

來自社会调查的问卷设计的熱門評論

創建者 VBJan 17th 2016

An excellent course that covers the fundamental concepts for survey design and administration. The content was well structured and presentations and study material was rich and comprehensive.

創建者 TPSep 8th 2017

I wasn't a student's social major, I took this course in need of making a questionnaire for my researching. It is useful and easy to access the main key of a survey. Thank you

講師

Avatar

Frederick Conrad, Ph.D.

Research Professor, Survey Methodology
Institute for Social Research
Avatar

Frauke Kreuter, Ph.D.

Professor, Joint Program in Survey Methodology
Adjunct Research Professor, Institute for Social Research

關於 密歇根大学

The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future....

關於 Survey Data Collection and Analytics 專項課程

This specialization covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government statistics, and many other topic domains. In six courses, you will learn the basics of questionnaire design, data collection methods, sampling design, dealing with missing values, making estimates, combining data from different sources, and the analysis of survey data. In the final Capstone Project, you’ll apply the skills learned throughout the specialization by analyzing and comparing multiple data sources. Faculty for this specialisation comes from the Michigan Program in Survey Methodology and the Joint Program in Survey Methodology, a collaboration between the University of Maryland, the University of Michigan, and the data collection firm Westat, founded by the National Science Foundation and the Interagency Consortium of Statistical Policy in the U.S. to educate the next generation of survey researchers, survey statisticians, and survey methodologists. In addition to this specialization we offer short courses, a summer school, certificates, master degrees as well as PhD programs....
Survey Data Collection and Analytics

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