Over the past several decades, operations strategy has played an increasingly important role in business’ success. In this course, we will equip you with concepts and tools to build operations in a way that not only supports your competitive strategy, but also allows you to create new opportunities in the market place.
Scaling operations: Linking strategy and execution is a five-week course dedicated to making strategic decisions that are grounded in operational reality. Together, we will study how to build and evaluate the “operating system” of the firm to maximize value. This involves tailoring the firm’s operational competencies, assets, and processes to a specific business strategy.
Each week, we’ll explore case studies, engage in discussions and examine realistic data. Thanks to our data-driven approach, you’ll be able to implement your learning directly into practice. At the end of this course, you’ll be ready to build an effective, actionable plan to scale your department or organization.
教學大綱 - 您將從這門課程中學到什麼
週
1完成時間為 3 小時
The VCAP Framework
We start by explaining the concepts of operating systems and operations strategy. Then we introduce the main "VCAP" framework, which connects the key components of operations strategy and identifies three main views to analyze it. The module also describes the key decisions related to operations strategy. Several examples illustrate the impact of operations strategy and the importance of tailoring to increase value and alignment.
4 個視頻 （總計 22 分鐘）, 6 個閱讀材料, 2 個測驗
4 個視頻
1.2 Scalability3分鐘
1.3 Operations Strategy7分鐘
1.4 Adopting a Resource, Process, and Capability View7分鐘
6 個閱讀材料
Syllabus10分鐘
Grading and Logistics10分鐘
Meet Your Professors10分鐘
Recommended Textbook10分鐘
Lecture Slides10分鐘
Glossary10分鐘
1 個練習
The VCAP Framework8分鐘
週
2完成時間為 3 小時
Value Creation and Operations: The Investor View
We start by reviewing the main idea of using operations to create value (and the VCAP framework). We briefly discuss the key questions and introduce the main firm we are going to use (the Mafia restaurant chain). We discuss the key idea of measuring financial return (EVA and ROIC). Then we introduce the main tool, the ROIC tree. We apply the ROIC tree to the firm and discuss the steps: constructing the tree, identifying metrics, assessing impact (sensitivity analysis), building a growth plan and communicating the narrative.
4 個視頻 （總計 25 分鐘）, 3 個閱讀材料, 2 個測驗
4 個視頻
2.2 Quantifying Value5分鐘
2.3 Linking ROIC to Operations with a ROIC Tree10分鐘
2.4 Planning Scalable Growth in the ROIC Tree and Summary5分鐘
3 個閱讀材料
Quiz 2 Image Prompt10分鐘
Lecture Slides10分鐘
Glossary10分鐘
1 個練習
Value Creation and Operations: The Investor View8分鐘
週
3完成時間為 3 小時
Capabilities and Competition: Defensibility and Trade-offs
Module 1 introduced the capability view of operations as the natural link between competitive strategy and operations. In this module we will investigate this link in greater depth and use the capability view to assess the competitive risk the firm faces. A good operations strategy clearly stipulates which capabilities are critical and which are of secondary importance. One can't have it all: operational capabilities exhibit trade-offs and superior performance requires making choices. But where do these trade-offs come from and how can operations shape them to our competitive advantage? That is the subject of this module. We will outline the main challenge; develop the framework, and the use a simple case to illustrate it.
4 個視頻 （總計 24 分鐘）, 3 個閱讀材料, 2 個測驗
4 個視頻
3.2 The Concept of Tradeoff Curves3分鐘
3.3 Tradeoff Curves to Analyze Competitive Threat9分鐘
3.4 Example: Sugar and Spice7分鐘
3 個閱讀材料
Sugar & Spice Desserts10分鐘
Lecture Slides10分鐘
Glossary10分鐘
1 個練習
Quiz 36分鐘
週
4完成時間為 3 小時
Process Strategy: Strategic Sourcing
In the previous modules, we introduced the VCAP framework for operations strategy and studied value and capabilities. We learned how to invest assets in the face of uncertain demand. Now we turn our attention to structuring operational processes. In this module, we will analyze two essential components of operations strategy: the questions of who should perform an activity or process in the value chain, and how we should manage the supply relationship.
4 個視頻 （總計 17 分鐘）, 2 個閱讀材料, 2 個測驗
4 個視頻
4.2 Forecasting and Modeling Uncertainty3分鐘
4.3 Tools to Incorporate Uncertainty into Capacity Analysis4分鐘
4.4 Optimal Capacity Sizing5分鐘
2 個閱讀材料
Lecture Slides10分鐘
Glossary10分鐘
1 個練習
Quiz 410分鐘
週
5完成時間為 1 小時
Asset Strategy: Capacity Sizing
Modules 1 through 3 of the course introduced the VCAP framework for operations strategy and outlined the main diagnostic tools. We discussed how operations create value V and the role of capabilities in a competitive environment. In this module, we adopt the resource view and turn our attention to the assets that comprise the operating system of the firm. We start with the capacity sizing and investment decision in this chapter. After discussing the key trade-offs and challenges in a capacity strategy, we study how uncertainty impacts capacity valuation. Maximizing this value suggests guidelines on how we can tailor an operation's capacity sizing decision.
4 個視頻 （總計 25 分鐘）, 2 個閱讀材料, 1 個測驗
4 個視頻
5.2 The Spectrum of Sourcing Relationship8分鐘
5.3 A Framework for the Outsourcing Decision6分鐘
5.4 Total Cost of Ownership and Total Landed Cost6分鐘
2 個閱讀材料
Lecture Slides10分鐘
Glossary10分鐘
1 個練習
Quiz 58分鐘
4.6
25 個審閱25%
通過此課程獲得實實在在的工作福利
熱門審閱
Thanks to prof. Gad and prof. Jan for a piece of practical view. I will be happy to keep in touch if you don't mind. Also, please inform me if you've got next course. thanks, Kirill ks@mashtabator.ru
It was a great course and would be beneficial to the the people who has basic idea on operations and have some work experience in the industry
講師
Gad Allon
Professor of Managerial Economics and Decision Sciences
Jan A. Van Mieghem
Harold L. Stuart Professor of Managerial Economics; Professor of Operations Management關於 西北大学
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
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