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返回到 The Neuromarketing Toolbox

學生對 哥本哈根商学院 提供的 The Neuromarketing Toolbox 的評價和反饋

4.8
146 個評分
43 條評論

課程概述

Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research....

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SC
2020年9月28日

Best in class explanation. Since there were some principles missing in EEG and fMRI. But it is acceptable as it is an entry-level course for the individuals new to the field. Cheers to the good work.

AC
2020年6月25日

I really liked this course. As a neuroscience graduate and a neuromarketing enthusiast, this course allowed me to learn more about marketing and the use of my field of expertise within it.

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26 - The Neuromarketing Toolbox 的 44 個評論(共 44 個)

創建者 nita n

2020年10月29日

Great insights into various tools for used in neuro marketing

創建者 PINNIKA S Y

2020年6月18日

it was really great and all-new insights into the marketing

創建者 Rodrigo D

2020年4月28日

I loved The Neuromarketing Toolbox Course! It is great!

創建者 ismael a

2021年6月5日

Most clear courses I have taken ever on Coursera.

創建者 David C

2021年9月9日

Extremely interesting and informative

創建者 Shaurya s

2020年6月29日

very knowledgeable and interesting

創建者 Chloé H

2020年5月10日

Really interesting and complete !

創建者 selin t

2020年4月10日

The course was very helpful.

創建者 Evgenia P

2020年2月23日

Very interesting. Thank you!

創建者 Sandra G

2020年8月3日

it was incredible!

創建者 Er N M

2021年4月22日

Great information

創建者 EDWIN D J M R

2021年4月19日

excelente

創建者 Aditya P

2020年12月29日

Great course. With 6 weeks of course material, one can't certainly expect a detailed understanding into the topic. However, it gives a good enough peek into the field to evoke curiosity and delve deeper into the world of Neuromarketing. I would recommend the course to anyone who is interested or works in a career where it is absolutely essential to understand how humans (and specifically, consumers) think.

My only constructive criticism (and perhaps the reason for 1 less star) comes for the interview videos at the end of each week. While it is a great initiative to include industry leaders and experts in the field, what would provide more value to us is if they practically discuss a particularly significant case study of what they do (with examples, outputs and how it helped their clients to achieve their marketing objectives), rather than just providing an overview of implications of neuromarketing techniques to the world of marketing.

創建者 Edwin D

2021年3月13日

Very good experience during the course, they explain everything in detail to achieve a better understanding of the Neuromarketig processes.

創建者 Alexander D

2021年5月28日

Some questions (probably) have poor translation. Hence, scientific rigour suffers.

創建者 Dhiego M

2021年6月17日

Excelente

創建者 maria

2020年1月13日

It was an interesting course. A good starting point for future knowledge

創建者 Ivonne K

2020年11月25日

The professor teaching the course is a robot ...

創建者 Rick W

2021年7月28日

The course is fine; what is NOT fine is the way that Coursera constantly tells you that you're "late" with the assignments. I audited the course. I wasn't "late". I took the quizzes. But Coursera doesn't give you credit for taking the quizzes unless you "upgrade". So, I did ALL the work, but cannot complete the course without paying? Then why let people audit the course? Totally stupid.