課程信息
4.6
47 ratings
11 reviews
This course shares practical tips and strategies to help you take your first step into launching your career as a musical artist. We’ll cover everything from developing your unique identity as an artist and how to lead a band all the way to planning and recording your first independent record with the help of crowdfunding. The course curriculum is modeled from the real-world experience of Leah Waldo (also known as the emerging country artist, Elisa Smith) and features interviews with industry executives, artists, producers, and engineers — all designed to help you navigate the music industry....
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Course 2 of 3 in the

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100% 在線課程

立即開始,按照自己的計劃學習。
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Beginner Level

初級

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建議:4 weeks of study, 2-4 hours/ week

完成時間大約為11 小時
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English

字幕:English
Stacks

Course 2 of 3 in the

Globe

100% 在線課程

立即開始,按照自己的計劃學習。
Calendar

可靈活調整截止日期

根據您的日程表重置截止日期。
Beginner Level

初級

Clock

建議:4 weeks of study, 2-4 hours/ week

完成時間大約為11 小時
Comment Dots

English

字幕:English

教學大綱 - 您將從這門課程中學到什麼

1

章節
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完成時間為 1 小時

Welcome!

Welcome to Navigate the Music Business! Before you begin the course, we will cover all the details about the course and what you'll need to know to get the most out of your experience....
Reading
1 個視頻(共 2 分鐘), 4 個閱讀材料, 1 個測驗
Reading4 個閱讀材料
How This Course Works10分鐘
Earn a Certificate for this Course10分鐘
Connect with Your Classmates10分鐘
A Note from Your Teaching Assistant10分鐘
Quiz1 個練習
What do you hope to accomplish?8分鐘
Clock
完成時間為 2 小時

Your Foundation

In this lesson, we will begin to lay the foundation for who you are as an artist and a leader. We'll discuss the importance of having a strong sense of your identity, vision, and intention and we'll also how leverage your natural skills as a musician, like intuition and collaboration, to work for you as an entrepreneur. Finally, we'll discuss how to become a better band leader....
Reading
4 個視頻(共 39 分鐘), 3 個閱讀材料, 1 個測驗
Video4 個視頻
Developing Your Identity, Vision, and Intention14分鐘
Musicianship = Entrepreneurship12分鐘
How to Become a More Effective Band Leader10分鐘
Reading3 個閱讀材料
Overcoming An Internal Struggle10分鐘
About Your Instructor: Leah (a.k.a. Elisa Smith)10分鐘
Case Study: Elisa Smith's IVI10分鐘
Quiz1 個練習
Case Study: Elisa Smith's IVI20分鐘

2

章節
Clock
完成時間為 1 小時

Your Brand

Now that you have a strong foundation (your IVI), we'll discuss building your brand and your fanbase. We'll go over tips for building a presence on social media and how to connect to your fans and potential business partners on a personal level by learning how to network effectively. Finally, we'll discuss the trend of artist-brand partnerships and why a brand partnership might be a smart move for independent artists....
Reading
4 個視頻(共 31 分鐘), 1 個閱讀材料, 1 個測驗
Video4 個視頻
Building Your Fanbase9分鐘
The Art of Networking5分鐘
Partnering With Brands14分鐘
Reading1 個閱讀材料
Using Brand Names in Your Songwriting10分鐘
Quiz1 個練習
Case Study; Brand Partnerships20分鐘

3

章節
Clock
完成時間為 1 小時

Your Record

In this lesson, we'll focus on planning your recording project, whether it's a full length album or an EP. We'll discuss the role of the producer and the very special relationship that exists between producers and musicians. We'll also discuss how to cast a vision for your project by choosing the right songs, feel, and instrumentation. Finally, we'll learn how to set up a simple recording budget so you can keep track how much your project will cost. ...
Reading
5 個視頻(共 46 分鐘), 2 個閱讀材料, 1 個測驗
Video5 個視頻
Choosing The Right Producer11分鐘
Establishing A Vision and Intention for Your Record9分鐘
Setting Up a Simple Recording Budget13分鐘
Case Study: Do You Need A Producer?10分鐘
Reading2 個閱讀材料
The Beginning of a Beautiful Friendship10分鐘
Recording In the Studio10分鐘
Quiz1 個練習
Case Study: Do You Need A Producer?16分鐘

4

章節
Clock
完成時間為 1 小時

Your Money

The majority of this lesson will focus on planning, launching, and managing a crowdfunding campaign. Crowdfunding is a great way to gain support for your music, but running a campaign requires careful planning and preparation. We'll also share a some tips on how to turn your band into a sustainable business....
Reading
5 個視頻(共 31 分鐘), 2 個閱讀材料, 1 個測驗
Video5 個視頻
5 Tips for Turning Your Band into a Business2分鐘
Crowdfunding: Pre Launch6分鐘
Crowdfunding: Post Launch6分鐘
Case Study: Successful Crowdfunding14分鐘
Reading2 個閱讀材料
10 Tips for Running a Successful Crowdfunding Campaign10分鐘
Reviewing Rench's Crowdfunding Campaign10分鐘
Quiz1 個練習
Case Study: Successful Crowdfunding20分鐘
Clock
完成時間為 2 小時

Your Career

Congratulations! You've made it through the course content and now it's time to put what you've learned into practice for your final project. ...
Reading
1 個視頻(共 1 分鐘), 1 個閱讀材料, 1 個測驗
Video1 個視頻
Reading1 個閱讀材料
Launching Your Career10分鐘
4.6
Briefcase

83%

通過此課程獲得實實在在的工作福利
Money

25%

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創建者 ZVMar 21st 2018

Are you missing pieces in your music business understanding? Eliza does a fantastic job of breaking it down to simple concepts, and connecting it all to your dream.

創建者 AGMay 29th 2018

Excelent course, great topics, I´ve learned a lot about the business and about myself as musician

講師

Leah Waldo

Course Author
Berklee Online

關於 Berklee College of Music

Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online....

關於 Music Business 專項課程

This specialization will give you the knowledge, both theoretical and practical, to launch your career in the music business as an artist, manager, agent, and/or producer. You will begin with Music Business Foundations, which provides a broad overview of the music business, including a history of the industry as well as the various roles that exist and how they relate to one another. You will learn how record contracts are structured as well as a basic overview of copyright law. From there, you will complete Navigating the Music Business, designed for both musical artists and those who wish to work with artists. This course will help you identify the unique elements of artist identity and provide you with the practical business know-how you’ll need to build a fanbase and successfully run a crowdfunding campaign. Next, you will complete Copyright Law in the Music Business, which gets to the heart of compensation and revenue in the music business. You will have the opportunity to unpack high-profile copyright law cases involving world-renowned artists, gaining a better understanding of how to leverage the law to their benefit. Finally, you will complete Creativity and Entrepreneurship, in which you’ll learn what it takes to be an effective entrepreneur in the music business, learning skills that are essential for thriving in an ever-changing industry....
Music Business

常見問題

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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