課程信息
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立即開始,按照自己的計劃學習。

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初級

Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.

完成時間大約為10 小時

建議:4 weeks of study, 2-4 hours/ week...

英語(English)

字幕:英語(English)

您將學到的內容有

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    Describe and discuss your identity, vision, and intention and identify strategies to balance the management of the band and the creation of the music

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    Develop your musical brand, build and leverage a network of industry professionals, and discuss the benefits of partnering with other brands

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    Develop a vision for a recording project and engage in a professional conversation with producers

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    Plan, design, and launch a crowdfunding campaign

您將獲得的技能

Music businessMarketingCrowdfundingSocial MediaNetworking

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.

完成時間大約為10 小時

建議:4 weeks of study, 2-4 hours/ week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 1 小時

Welcome!

1 個視頻 (總計 2 分鐘), 4 個閱讀材料, 1 個測驗
1 個視頻
Welcome!1分鐘
4 個閱讀材料
How This Course Works10分鐘
Earn a Certificate for this Course10分鐘
Connect with Your Classmates10分鐘
A Note from Your Teaching Assistant10分鐘
1 個練習
What do you hope to accomplish?8分鐘
完成時間為 2 小時

Your Foundation

4 個視頻 (總計 39 分鐘), 3 個閱讀材料, 1 個測驗
4 個視頻
Developing Your Identity, Vision, and Intention14分鐘
Musicianship = Entrepreneurship12分鐘
How to Become a More Effective Band Leader10分鐘
3 個閱讀材料
Overcoming An Internal Struggle10分鐘
About Your Instructor: Leah (a.k.a. Elisa Smith)10分鐘
Case Study: Elisa Smith's IVI10分鐘
1 個練習
Case Study: Elisa Smith's IVI20分鐘
2
完成時間為 1 小時

Your Brand

4 個視頻 (總計 31 分鐘), 1 個閱讀材料, 1 個測驗
4 個視頻
Building Your Fanbase9分鐘
The Art of Networking5分鐘
Partnering With Brands14分鐘
1 個閱讀材料
Using Brand Names in Your Songwriting10分鐘
1 個練習
Case Study: Brand Partnerships20分鐘
3
完成時間為 1 小時

Your Record

5 個視頻 (總計 46 分鐘), 2 個閱讀材料, 1 個測驗
5 個視頻
Choosing The Right Producer11分鐘
Establishing A Vision and Intention for Your Record9分鐘
Setting Up a Simple Recording Budget13分鐘
Case Study: Do You Need A Producer?10分鐘
2 個閱讀材料
The Beginning of a Beautiful Friendship10分鐘
Recording In the Studio10分鐘
1 個練習
Case Study: Do You Need A Producer?16分鐘
4
完成時間為 1 小時

Your Money

5 個視頻 (總計 31 分鐘), 2 個閱讀材料, 1 個測驗
5 個視頻
5 Tips for Turning Your Band into a Business2分鐘
Crowdfunding: Pre Launch6分鐘
Crowdfunding: Post Launch6分鐘
Case Study: Successful Crowdfunding14分鐘
2 個閱讀材料
10 Tips for Running a Successful Crowdfunding Campaign10分鐘
Reviewing Rench's Crowdfunding Campaign10分鐘
1 個練習
Case Study: Successful Crowdfunding20分鐘
完成時間為 1 小時

Your Career

1 個視頻 (總計 1 分鐘), 1 個閱讀材料, 1 個測驗
1 個視頻
1 個閱讀材料
Launching Your Career10分鐘
4.5
26 個審閱Chevron Right

71%

通過此課程獲得實實在在的工作福利

33%

加薪或升職

來自Building Your Career in Music: Developing A Brand and Funding Your Music的熱門評論

創建者 ZVMar 21st 2018

Are you missing pieces in your music business understanding? Eliza does a fantastic job of breaking it down to simple concepts, and connecting it all to your dream.

創建者 DMNov 7th 2019

Gives you a pathway to better your band and marketing skills and make a good impression to your audience and potential clients.

講師

Avatar

Leah Waldo

Course Author
Berklee Online

關於 伯克利音乐学院

Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online....

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