課程信息
4.6
107 個評分
27 個審閱

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為18 小時

英語(English)

字幕:英語(English)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為18 小時

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 3 小時

Recording & Record Labels, Part 1

Part 1 of this module will cover the basics of audio recording. You’ll learn about the pros and cons of home vs. studio recording, hear perspectives from both home and professional studio owners, and learn about different jobs and roles in recording environments. Finally, you will watch the evolution of the theme song for our course, starting with a rough demo sung into a phone recording app, and following through to the end of the recording session with professional musicians in Nashville....
9 個視頻 (總計 147 分鐘), 1 個測驗
9 個視頻
Home Recording3分鐘
Interview: Dave Coleman43分鐘
Professional Studio Recording2分鐘
Interview: John McBride55分鐘
A Walk Through Blackbird Studio12分鐘
Studio Jobs & Roles3分鐘
Home vs Studio4分鐘
Evolution of a Song Recording19分鐘
1 個練習
Module 1, Part 1 Quiz16分鐘
2
完成時間為 2 小時

Recording & Record Labels, Part 2

Week 2 of the Recording & Record Labels module considers questions about education and the music business (and includes an interview with a music school dean), reviews the history of audio formats with an on-location visit to a popular music archive, and outlines the differences between major and independent record labels. At the end of this module, you will be asked to think about the current state of the recording industry, and consider questions about the value of recorded music in a rapidly shifting environment. What is a recording worth?...
9 個視頻 (總計 60 分鐘), 1 個閱讀材料, 1 個測驗
9 個視頻
Interview: Mark Wait9分鐘
A History of Audio Formats6分鐘
Hands On with Audio Formats21分鐘
A Performance & Cylinder Recording: Greg Reish4分鐘
Major Record Labels3分鐘
Independent Record Labels3分鐘
Current State of the Recording Industry4分鐘
Conclusion: What's a Recording Worth?3分鐘
1 個閱讀材料
Module 1 Recommended Reading10分鐘
1 個練習
Module 1, Part 2 Quiz18分鐘
3
完成時間為 2 小時

Copyright & Publishing

In this module, learners will wade into the complicated world of music copyright and publishing. Interviews with an executive from a performing rights organization and another music school dean with a background in publishing and intellectual property rights will help to decipher the world of publishing- and sound recording-related royalties and the question of public domain. The question of fair payment to songwriters is one of the most hotly contested issues in the music industry today, and you will think critically about how value is assigned to compositions in different media environments. What is a song worth?...
13 個視頻 (總計 114 分鐘), 1 個閱讀材料, 1 個測驗
13 個視頻
Basic Principles of Copyright1分鐘
PROs2分鐘
Interview: Alison Smith34分鐘
International Royalties1分鐘
Publishing Royalties1分鐘
Sound Recording Rights2分鐘
Music Composition Rights1分鐘
Public Domain1分鐘
Elvis, The Songwriter2分鐘
Interview: Doug Howard53分鐘
Changes on the Horizon: New US Copyright Recommendations2分鐘
Conclusion: What's a Song Worth?4分鐘
1 個閱讀材料
Module 2: Recommended Reading10分鐘
1 個練習
Module 2 Quiz10分鐘
4
完成時間為 2 小時

Media

The subjects in this segment – PR, publicity, marketing, social media, radio, and streaming services – could all come under the heading “Getting The Word Out”, or “Cutting Through The Noise.” You will learn how innovations in technology are changing the means by which audiences connect with music, and you will consider the ways that innovation causes controversy within the music industry, as old boundaries are challenged. You will hear about jobs and roles related to media and music. Interviews with a radio station owner and a communications school dean will highlight the important issues and shifts happening in this field....
8 個視頻 (總計 98 分鐘), 1 個閱讀材料, 1 個測驗
8 個視頻
PR & Publicists2分鐘
Social Media3分鐘
Terrestrial Radio7分鐘
Interview: Tony Richards47分鐘
Streaming & Internet Radio7分鐘
Interview: Ken Paulson25分鐘
Conclusion: Cutting Through the Noise2分鐘
1 個閱讀材料
Module 3: Recommended Reading10分鐘
1 個練習
Module 3 Quiz16分鐘
5
完成時間為 2 小時

Live Performance

Live performance has become a crucial component of many musicians’ careers in an era when many traditional income streams for musicians are shrinking. This module will take a look at the team of people who work with an artist doing strategy and planning (i.e., managers and agents) and people who travel with the artist on the road. You will also consider live music from the point of view of venue owners, concert promoters, and talent buyers, and interviews with a road manager and a club owner will guide your perspective about the current world of live music. What is a concert ticket worth?...
18 個視頻 (總計 100 分鐘), 1 個閱讀材料, 1 個測驗
18 個視頻
Managers2分鐘
Lawyers1分鐘
Booking Agents3分鐘
Side Musicians1分鐘
Starting Life On the Road2分鐘
Tour Managers1分鐘
Sound Engineers3分鐘
Anthony's Tour of FOH1分鐘
Anthony's Tour of Monitor World1分鐘
Instrument Technicians1分鐘
Stage Production3分鐘
Merchandise2分鐘
Interview: Anthony Aquilato41分鐘
Concert Promotion & Talent Buyers3分鐘
Interview: Todd Ohlhauser18分鐘
Entrepreneurial Thinking in Live Performance1分鐘
Conclusion: What's a Concert Ticket Worth?7分鐘
1 個閱讀材料
Module 4: Recommended Reading10分鐘
1 個練習
Module 4 Quiz16分鐘
6
完成時間為 3 小時

New Models, Trends & Strategies

Upheaval in many sectors of the music industry – much of it brought by the digital revolution – has led innovative people on both the business and artistic sides of the industry to do business in new ways. You will learn about opportunities for entrepreneurialism that come with technological advances; you will think critically about the controversies that arise when traditional businesses must redefine their relationships with artists; and you will hear from a business owner who has succeeded by questioning old boundaries and focusing on artist services. You will wrap up your engagement with the course by considering some larger ethical questions and asking yourself what you can do to support a healthy music ecosystem....
11 個視頻 (總計 140 分鐘), 1 個閱讀材料, 1 個測驗
11 個視頻
The Entrepreneurial Musician3分鐘
Fan-Funded Recording2分鐘
Criticism of the DIY Approach1分鐘
New Business Models1分鐘
Interview: David Macias43分鐘
360 Deals5分鐘
Sync Licensing2分鐘
Music & Big Data5分鐘
Interview: David Pomeroy8分鐘
Ethics & Controversies3分鐘
1 個閱讀材料
Module 5: Recommended Reading10分鐘
1 個練習
Module 5 Quiz14分鐘
7
完成時間為 2 小時

Wrapping Up

Wrapping up discussions, quizzes, and final breaking news analysis...
1 個測驗
4.6
27 個審閱Chevron Right

熱門審閱

創建者 GRMar 6th 2016

Really interesting course even for someone who's kids begged me not to sing a lullaby to them.

創建者 GPApr 3rd 2019

It feels like a formal training.I thank the team for a lot of valuable informations

講師

Avatar

Jen Gunderman

Assistant Professor of Musicology
Blair School of Music

關於 范德堡大学

Vanderbilt University, located in Nashville, Tenn., is a private research university and medical center offering a full-range of undergraduate, graduate and professional degrees....

常見問題

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您购买证书后,将有权访问所有课程材料,包括评分作业。完成课程后,您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

還有其他問題嗎?請訪問 學生幫助中心