課程信息

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完成時間大約為29 小時

建議:7 weeks of study, 2-4 hours/week...

英語(English)

字幕:英語(English)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為29 小時

建議:7 weeks of study, 2-4 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 4 小時

Gearing Up Mindset: Strategy Focus

This module initiates a series of steps to prepare you for actually starting your business in the capstone experience of this course. The first step is to ready your mindset. To prepare yourself to take on a specific state of mind which will orientate your business startup activities in a way that will maximize its chances for success. We suggest this preparation take place in two parts: a focus on strategy, and a focus on resources. This module guides your focus on strategy. At the end of this module you will have a formalized and finalized vision, mission, objectives and goals, and a detailed documentation of these factors in a strategy statement....
5 個視頻 (總計 32 分鐘), 9 個閱讀材料, 4 個測驗
5 個視頻
Revisiting Strategy7分鐘
Directing Vision6分鐘
Mission Remarkable5分鐘
Gearing Up To Score9分鐘
9 個閱讀材料
Five Steps to a Strategic Plan3分鐘
What is a Vision Statement?5分鐘
Sample Vision Statements3分鐘
Review What Is Strategy?7分鐘
Invest in Your Success4分鐘
Why Small Businesses Should Scrap Strategic Planning4分鐘
What is a Mission Statement?6分鐘
Understanding Goals10分鐘
Why are Goals and Objectives Important?4分鐘
3 個練習
Understanding What It Will Take To Launch6分鐘
Review of Key Strategy Concepts14分鐘
Understanding a Strategy Statement12分鐘
2
完成時間為 4 小時

Gearing Up Mindset: Resource Focus

This module continues the series of steps to prepare you for actually starting your business in the capstone experience of this course. Helping to complete the first step to ready your business for launch, 'to ready your mindset', this module guides your focus on resources. At the end of this module you will have formalized and finalized a resource inventory. This document details all resources at your immediate disposal or within your reach that can be dedicated towards your business....
5 個視頻 (總計 43 分鐘), 4 個閱讀材料, 3 個測驗
5 個視頻
Effect Your Logic9分鐘
What's Your Stake - Part 29分鐘
What's Your Stake - Part 38分鐘
What's Your Stake - Part 46分鐘
4 個閱讀材料
Are Entrepreneurs Born or Made?7分鐘
Summary: The Myth of the Idea10分鐘
The Value of Social Capital in Starting a Business10分鐘
4 Reasons Social Capital Trumps All5分鐘
2 個練習
Keys to Starting Upside Down6分鐘
Capital Options10分鐘
3
完成時間為 4 小時

Gearing Up Business: Funding Focus

This module continues the series of steps to prepare you for actually starting your business in the capstone experience of this course. This module is step two in that series. Having completed the first step, 'to ready your mindset', this module guides you in gearing up you business so that it is capable of creating and delivering value at launch. This required capability is threefold: finding funding to augment available resources; finalizing business model detailing execution strategy, and finalizing the operational tasks necessary to insure the business's product or service can actually be produced and delivered. This module deals with the first of these requirements. At the end of this module you will have a greater understanding of non-traditional funding sources to augment the traditional ones, putting you in the best position possible to find any additional funding you may need to launch your business....
3 個視頻 (總計 26 分鐘), 9 個閱讀材料, 4 個測驗
3 個視頻
Who Can Stake You - Part Two?7分鐘
Who Can Stake You - Part Three12分鐘
9 個閱讀材料
35 Great Ways to Fund A Small Business7分鐘
Find Financing, Even If You Don't Fit a 'Type'5分鐘
Startup Business Loans3分鐘
5 Things You Should Know About Revenue-Based Financing5分鐘
The Basics of Crowdfunding5分鐘
How to Finance a Business With Your 401K5分鐘
The Search Fund Model5分鐘
10 Tips For Bootstrapping Your Startup5分鐘
Bootstrapping A Lean Startup10分鐘
3 個練習
Money Milestones10分鐘
Who Can You Ask?8分鐘
Which 'Boots' Fund Best?4分鐘
4
完成時間為 2 小時

Gearing Up Business: Design Focus

This module continues step two of the five steps to prepare you for actually starting your business in the capstone experience of this course. Step two is gearing up business. The focus of step two is insuring that your business is capable of creating and delivering its product or service at launch. As stated earlier this required capability is threefold: finding funding to augment available resources; finalizing business model detailing execution strategy, and finalizing the operational tasks necessary to insure the business's product or service can actually be produced and delivered. This module focuses on the second of these requirements. At the end of this module you will have a a business model adjusted to fit available resources that will guide your actions in starting your business....
3 個視頻 (總計 29 分鐘), 6 個閱讀材料, 2 個測驗
3 個視頻
Designing For Breakthrough9分鐘
Type Cast Your Business9分鐘
6 個閱讀材料
Business Models Business Strategy10分鐘
Reinventing Business Models Through Risk Management7分鐘
How to Identify Your Riskiest Business Model5分鐘
Blue Ocean Strategy: Creating Your Own Market5分鐘
Value Innovation - The Key to Blue Ocean Strategy7分鐘
Four types of market (market maturity): Where does your startup’s product belong?10分鐘
2 個練習
What Makes Your Business Model Work?8分鐘
Knowing Your Market10分鐘

講師

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Ken Szymusiak

Managing Director, Burgess Institute for Entrepreneurship & Innovation
Broad College of Business
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Forrest S. Carter

Associate Professor, Faculty Director of Institute of Entrepreneurship and Innovation
Marketing

關於 密歇根州立大学

Michigan State University has been advancing the common good with uncommon will for more than 150 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges....

關於 如何开创一项属于自己的事业 專項課程

This specialization is a guide to creating your own business. We will cover a progression of topics necessary for successful business creation including: mindset, ideation, planning, action and strategy. Rather than just describing what to do, the focus will be on guiding you through the process of actualy doing it. The Capstone course will bring all of the tools and lessons discussed together for you to launch your business. It may not be the business of your dreams, but it will be a functional business giving you the execution capability to start something you are passionate about....
如何开创一项属于自己的事业

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