課程信息

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為11 小時

建議:8 weeks of study, 6-8 hours/week...

英語(English)

字幕:英語(English)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為11 小時

建議:8 weeks of study, 6-8 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 1 小時

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course....
2 個視頻 (總計 5 分鐘), 7 個閱讀材料, 1 個測驗
2 個視頻
Meet Instructor Doug Laney1分鐘
7 個閱讀材料
Syllabus15分鐘
More Information About the Instructor10分鐘
About the Discussion Forums5分鐘
Glossary10分鐘
Brand Description1分鐘
Updating Your Profile5分鐘
Build a Learning Community with Social Media5分鐘
1 個練習
Orientation Quiz10分鐘
完成時間為 2 小時

Module 1A: What is Information?

In this module, we are focusing on the definition of Infonomics. You will learn about the difference among Information Technology, Information Economics, and Infonomics. ...
6 個視頻 (總計 45 分鐘), 2 個閱讀材料, 6 個測驗
6 個視頻
1A-2 Information and Technology9分鐘
1A-3 Information as an Asset6分鐘
1A-4.1. A Brief History of Accounting Part 18分鐘
1A-4.2. A Brief History of Accounting Part 24分鐘
1A-5 Is Information Property?9分鐘
2 個閱讀材料
Module 1A Overview10分鐘
Module 1A Readings and Resources10分鐘
6 個練習
Lesson 1A-1 Knowledge Check5分鐘
Lesson 1A-2 Knowledge Check5分鐘
Lesson 1A-3 Knowledge Check5分鐘
Lesson 1A-4 Knowledge Check5分鐘
Lesson 1A-5 Knowledge Check5分鐘
Module 1A Quiz30分鐘
2
完成時間為 3 小時

Module 2A The Economics of Information

In this module, you will learn why information should be considered an asset. You will also learn about unique properties of information that make it different from valuable physical assets, such as oil, to which it is very often compared in the modern world to indicate the value it possesses....
9 個視頻 (總計 77 分鐘), 2 個閱讀材料, 9 個測驗
9 個視頻
2A-2 Other Economic Characteristics of Information10分鐘
2A-3 Adapting Economic Principles for Information5分鐘
2A-4 The Supply, Demand, and Pricing of Information5分鐘
2A-5 The Marginal Utility of Information5分鐘
2A-6 Opportunity Cost of Information Choices2分鐘
2A-7 The Production Possibilities of Information6分鐘
Interview with Steve Miller20分鐘
Interview with Cindi Howson16分鐘
2 個閱讀材料
Module 2A Overview10分鐘
Module 2A Readings and Resources10分鐘
9 個練習
Lesson 2A-1 Knowledge Check5分鐘
Lesson 2A-2 Knowledge Check5分鐘
Lesson 2A-3 Knowledge Check5分鐘
Lesson 2A-4 Knowledge Check5分鐘
Lesson 2A-5 Knowledge Check5分鐘
Lesson 2A-6 Knowledge Check5分鐘
Lesson 2A-7 Knowledge Check5分鐘
Lesson 2A-8 Knowledge Check5分鐘
Module 2A Quiz30分鐘
3
完成時間為 4 小時

Module 3A Methods for Monetizing Information

In this module, you will read many real-life cases that deal with monetizing information, such as Walmart optimizing search results to increase customer acquisition and retention, Trulia training neural networks to create a supplemental revenue stream, and DBS Bank developing a data solution to improve business performance. Throughout all these examples and cases, you will have a clear look at how organizations benefit from monetizing information....
15 個視頻 (總計 106 分鐘), 2 個閱讀材料, 11 個測驗
15 個視頻
3A-2 Growing the Business Through Information11分鐘
3A-3 Information as a Form of Currency4分鐘
3A-4 Using Information to Reduce Expenses8分鐘
3A-5 Using Information to Reduce risks and Improve Well-Being7分鐘
3A-6.1. Taking an Information Management Approach to Monetizing Information2分鐘
3A-6.2. Establishing an Information Product Management Function2分鐘
3A-6.3. Identify Available Information Assets6分鐘
3A-7 Establish What Success Looks Like1分鐘
3A-8.1. Evaluate Alternatives for Both Direct and Indirect Monetization2分鐘
3A-8.2. Adapt High-Value Monetization Ideas from Other Industries1分鐘
3A-8.3. Test Ideas for Feasibility4分鐘
3A-8.4. Preparing, Packaging, and Marketing Information Assets1分鐘
Interview with Mile Rollings22分鐘
Interview with Graham Waller23分鐘
2 個閱讀材料
Module 3A Overview10分鐘
Module 3A Readings and Resources10分鐘
10 個練習
Lesson 3A-1 Knowledge Check5分鐘
Lesson 3A-2 Knowledge Check5分鐘
Lesson 3A-3 Knowledge Check5分鐘
Lesson 3A-4 Knowledge Check5分鐘
Lesson 3A-5 Knowledge Check5分鐘
Lesson 3A-6 Knowledge Check5分鐘
Lesson 3A-7 Knowledge Check5分鐘
Lesson 3A-8 Knowledge Check10分鐘
Lesson 3A-9 Knowledge Check5分鐘
Module 3A Quiz30分鐘
4
完成時間為 2 小時

Module 4A Applied Analytics

Through this module, you will learn about the three “Vs” of big data and how each of them affects the analytics that can be applied to your information assets and how they could be used to generate insights, recommendations, and prescriptions that can add direct economic value to the organization, i.e., how the information assets can be monetized....
5 個視頻 (總計 39 分鐘), 2 個閱讀材料, 6 個測驗
5 個視頻
4A-2 Advanced Analytics for Monetizing Information7分鐘
4A-3 Exploiting Big Data7分鐘
4A-4 Improved and Actionable Decision Making9分鐘
4A-5 Identifying Monetizable Insights8分鐘
2 個閱讀材料
Module 4A Overview10分鐘
Module 4A Readings and Resources10分鐘
6 個練習
Lesson 4A-1 Knowledge Check5分鐘
Lesson 4A-2 Knowledge Check5分鐘
Lesson 4A-3 Knowledge Check5分鐘
Lesson 4A-4 Knowledge Check5分鐘
Lesson 4A-5 Knowledge Check10分鐘
Module 4A Quiz30分鐘

講師

Avatar

Douglas B. Laney

Visiting Professor and Gartner VP & Distinguished Analyst
Accountancy and Business Administration

關於 伊利诺伊大学香槟分校

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

常見問題

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您购买证书后,将有权访问所有课程材料,包括评分作业。完成课程后,您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

還有其他問題嗎?請訪問 學生幫助中心