課程信息
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開始攻讀學位

嘗試觀看 Illinois iMSA 學位 學位的課程視頻、閱讀課程以及完成自主學習作業

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

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初級

完成時間大約為24 小時

建議:8 weeks of study, 6-8 hours/week...

英語(English)

字幕:英語(English)

開始攻讀學位

嘗試觀看 Illinois iMSA 學位 學位的課程視頻、閱讀課程以及完成自主學習作業

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為24 小時

建議:8 weeks of study, 6-8 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 1 小時

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.

...
2 個視頻 (總計 5 分鐘), 7 個閱讀材料, 1 個測驗
2 個視頻
Meet Instructor Doug Laney1分鐘
7 個閱讀材料
Syllabus15分鐘
More Information About the Instructor10分鐘
About the Discussion Forums5分鐘
Glossary10分鐘
Brand Description1分鐘
Updating Your Profile5分鐘
Build a Learning Community with Social Media5分鐘
1 個練習
Orientation Quiz10分鐘
完成時間為 2 小時

Module 1: What is Information?

In this module, we are focusing on the definition of Infonomics. You will learn about the difference among Information Technology, Information Economics, and Infonomics.

...
6 個視頻 (總計 45 分鐘), 2 個閱讀材料, 6 個測驗
6 個視頻
1-2 Information and Technology9分鐘
1-3 Information as an Asset6分鐘
1-4.1. A Brief History of Accounting Part 18分鐘
1-4.2. A Brief History of Accounting Part 24分鐘
1-5 Is Information Property?9分鐘
2 個閱讀材料
Module 1 Overview10分鐘
Module 1 Readings and Resources10分鐘
6 個練習
Lesson 1-1 Knowledge Check5分鐘
Lesson 1-2 Knowledge Check5分鐘
Lesson 1-3 Knowledge Check5分鐘
Lesson 1-4 Knowledge Check5分鐘
Lesson 1-5 Knowledge Check5分鐘
Module 1 Quiz30分鐘
2
完成時間為 3 小時

Module 2 The Economics of Information

In this module, you will learn why information should be considered an asset. You will also learn about unique properties of information that make it different from valuable physical assets, such as oil, to which it is very often compared in the modern world to indicate the value it possesses.

...
9 個視頻 (總計 77 分鐘), 2 個閱讀材料, 9 個測驗
9 個視頻
2-2 Other Economic Characteristics of Information10分鐘
2-3 Adapting Economic Principles for Information5分鐘
2-4 The Supply, Demand, and Pricing of Information5分鐘
2-5 The Marginal Utility of Information5分鐘
2-6 Opportunity Cost of Information Choices2分鐘
2-7 The Production Possibilities of Information6分鐘
Interview with Steve Miller20分鐘
Interview with Cindi Howson16分鐘
2 個閱讀材料
Module 2 Overview10分鐘
Module 2 Readings and Resources10分鐘
9 個練習
Lesson 2-1 Knowledge Check5分鐘
Lesson 2-2 Knowledge Check5分鐘
Lesson 2-3 Knowledge Check5分鐘
Lesson 2-4 Knowledge Check5分鐘
Lesson 2-5 Knowledge Check5分鐘
Lesson 2-6 Knowledge Check5分鐘
Lesson 2-7 Knowledge Check5分鐘
Lesson 2-8 Knowledge Check5分鐘
Module 2 Quiz30分鐘
3
完成時間為 4 小時

Module 3 Methods for Monetizing Information

In this module, you will read many real-life cases that deal with monetizing information, such as Walmart optimizing search results to increase customer acquisition and retention, Trulia training neural networks to create a supplemental revenue stream, and DBS Bank developing a data solution to improve business performance. Throughout all these examples and cases, you will have a clear look at how organizations benefit from monetizing information.

...
15 個視頻 (總計 106 分鐘), 2 個閱讀材料, 11 個測驗
15 個視頻
3-2 Growing the Business Through Information11分鐘
3-3 Information as a Form of Currency4分鐘
3-4 Using Information to Reduce Expenses8分鐘
3-5 Using Information to Reduce Risks and Improve Well-Being7分鐘
3-6.1. Taking an Information Management Approach to Monetizing Information2分鐘
3-6.2. Establishing an Information Product Management Function2分鐘
3-6.3. Identify Available Information Assets6分鐘
3-7 Establish What Success Looks Like1分鐘
3-8.1. Evaluate Alternatives for Both Direct and Indirect Monetization2分鐘
3-8.2. Adapt High-Value Monetization Ideas from Other Industries1分鐘
3-8.3. Test Ideas for Feasibility4分鐘
3-8.4. Preparing, Packaging, and Marketing Information Assets1分鐘
Interview with Mike Rollings22分鐘
Interview with Graham Waller23分鐘
2 個閱讀材料
Module 3 Overview10分鐘
Module 3 Readings and Resources10分鐘
10 個練習
Lesson 3-1 Knowledge Check5分鐘
Lesson 3-2 Knowledge Check5分鐘
Lesson 3-3 Knowledge Check5分鐘
Lesson 3-4 Knowledge Check5分鐘
Lesson 3-5 Knowledge Check5分鐘
Lesson 3-6 Knowledge Check5分鐘
Lesson 3-7 Knowledge Check5分鐘
Lesson 3-8 Knowledge Check10分鐘
Lesson 3-9 Knowledge Check5分鐘
Module 3 Quiz30分鐘
4
完成時間為 2 小時

Module 4 Applied Analytics

Through this module, you will learn about the three “Vs” of big data and how each of them affects the analytics that can be applied to your information assets and how they could be used to generate insights, recommendations, and prescriptions that can add direct economic value to the organization, i.e., how the information assets can be monetized.

...
5 個視頻 (總計 39 分鐘), 2 個閱讀材料, 6 個測驗
5 個視頻
4-2 Advanced Analytics for Monetizing Information7分鐘
4-3 Exploiting Big Data7分鐘
4-4 Improved and Actionable Decision Making9分鐘
4-5 Identifying Monetizable Insights8分鐘
2 個閱讀材料
Module 4 Overview10分鐘
Module 4 Readings and Resources10分鐘
6 個練習
Lesson 4-1 Knowledge Check5分鐘
Lesson 4-2 Knowledge Check5分鐘
Lesson 4-3 Knowledge Check5分鐘
Lesson 4-4 Knowledge Check5分鐘
Lesson 4-5 Knowledge Check10分鐘
Module 4 Quiz30分鐘

講師

Avatar

Douglas B. Laney

Visiting Professor and Gartner VP & Distinguished Analyst
Accountancy and Business Administration

領先獲取學位

此 課程 隸屬於 伊利诺伊大学香槟分校 提供的 100% 在線 Master of Science in Accountancy (iMSA)。立即開始學習開放課程或專項課程,觀看 iMBA 教師的課程並完成自主學習作業。 完成每門課程後,您將獲得一個證書,您可以添加到 LinkedIn 和簡歷中。 如果申請並被錄取參加全部課程,您的課程將計入您的學位學習進程。

關於 伊利诺伊大学香槟分校

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

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