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返回到 营收管理基础:营收策略的基石

學生對 ESSEC商学院 提供的 营收管理基础:营收策略的基石 的評價和反饋

4.6
511 個評分
101 個審閱

課程概述

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

熱門審閱

YZ

Aug 01, 2017

very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

ES

Nov 26, 2017

I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.

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1 - 营收管理基础:营收策略的基石 的 25 個評論(共 97 個)

創建者 Ramin Z

Feb 03, 2019

very good course to learn the basics of the revenue management

創建者 Shamon R

Dec 30, 2018

This was fun

創建者 Abubakar A N

Jan 03, 2019

Good course from qualified facilitators. Would have been better if the course wasn't centred on just hotels

創建者 Deleted A

Mar 05, 2019

great course !

創建者 Yann S

Mar 16, 2019

Was actually pretty interesting and the teacher was really good. Thanks

創建者 Suresh S

Dec 22, 2018

Well planned and narrated program.

The course has been easy to understand and follow. Even experienced hoteliers has something new to learn. The faculty needs special mention as they have explained every topic in detailed manner. Thank you Coursera for this great initiative.

創建者 Svetlana G

Dec 26, 2018

The course is incredibly interesting, informative, and well paced. It would be good to have more practical examples in order to be better prepared for the end exam.

創建者 Khalid B

Dec 26, 2018

VERY GERAT COURSE , RECOMMENDED FOR EVERYONE LOOKING TO KNOW DEEP ABOUT REVENVU MANAGMENT

創建者 Vinay M T

Apr 10, 2019

Its a great learning platform who is keen in excelling their learning in today's mechanical life

創建者 Mohareb S

Dec 19, 2015

Excellent course for hospitality professionals who want to learn about revenue management

創建者 Manish T

Jan 14, 2016

Excellent Course.

創建者 Daniela B

Feb 05, 2016

Great introduction to the hospitality business revenue management basics

創建者 Jan K

Feb 01, 2016

Exepcional

創建者 Olivier L

Mar 30, 2016

Excellent course material with gradual approach

創建者 Diemacher

Jan 12, 2016

Very nice overview of the major revenue issues facing hotels today

創建者 KEITA O

Mar 26, 2017

It was great to learn all basic of Revenue management. I have not remembered all words used for revenue management but could understand almost all. I will read materials and watch short movies again after this as well.

創建者 Kym O

Feb 29, 2016

Simply awesome!

創建者 Tripthi M

Mar 23, 2018

Being new to the Hospitality industry and revenue management, I learned a lot of new concepts. It is a very good course without lengthy assignments.

創建者 vaseem m

Oct 15, 2017

back ground display or slides, during the session was not clearly visible to read

創建者 Zoheb K

Feb 03, 2017

great learning !

創建者 Jesus G

May 22, 2017

Great course as a refresher or for someone just getting into revmgt

創建者 Umarov K H

Mar 04, 2018

Thank you very much to all the teachers and founders of this great course. It is very preciuos knowledge for hoteliers.

創建者 Hermine M

May 11, 2017

very useful, very knowledgeable and with good lecturer! thanks

創建者 Ilija S

Jan 29, 2017

Excellent course that introduces you into the world of Revenue management! I suggest it to any beginner!

創建者 Denis D

Nov 13, 2016

I personally found this course extremely interesting and useful though I, myself, on the other side of the road as far as the Hotels are concerned. It had been though very important for me to understand how the Hotels are seeing the future in regard to revenue management and strategy. Thanks a a lot to Duetto team, the guys were absolutely phenomenal, I could not stop educating from them. Thank you all very much for another tremendously interesting and educational course.