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返回到 Foundations of Digital Marketing and E-commerce

學生對 Google 提供的 Foundations of Digital Marketing and E-commerce 的評價和反饋

4.8
1,036 個評分
262 條評論

課程概述

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

熱門審閱

AG

2022年6月19日

thank you google for this course to know what is digital marketing , how it works , what are the definations to various tacts , various terms , types of marketing, marketing funnel and so much ...

S

2022年7月2日

Even though I have been working in digital marketing for 7 years, I found it very useful to come back to basics and refresh my knowledge with this course. Love it! Thank you.

篩選依據:

26 - Foundations of Digital Marketing and E-commerce 的 50 個評論(共 288 個)

創建者 RAJANI K C

2022年6月21日

A brilliant course that packs in a great deal of concepts in such a simple yet powerful way. One of the most engaging online course I have attended so far. I am so excited to apply skills learned through this course in coming future. All in all, it was a great learning experience.

創建者 Cherry A T H

2022年6月22日

I very much like this course, and it gives me more than I have expected an online course could do. I totally recommend if you want to start your foot into digital marketing. After completing this, you might have even more insights into which specific route you want to pursue.

創建者 Dawn E

2022年6月28日

Excellent course! I was very happy with the structure of the course and found it very easy to hold my attention. I like the methods switching between video, study time and quizzes. The instructor for this course was well spoken and very easy to listen to. Thank you so much.

創建者 Jorge L K

2022年6月26日

Exelente curso, boa didática de aprendizado apesar de não conhecer a lingua inglesa consegui absorver muito conhecimento do curso, pois com a tradução da legenda dos vídeos entendi todo conteúdo.

Parabéns e obrigado por essa opoirtunidade de obter conhecimento valioso.

創建者 Deanna L

2022年5月10日

I enjoyed all the instructors in this course especially the main lady, she had good energy and was articulate. I liked hearing different people's perspectives. The glossary is very helpful for all the marketing terms. This coursse was a good refresher for me.

創建者 Kaitie

2022年6月12日

If this topic is at all of interest to you and you're not able to or wanting to attend a school program. Then you need to check this course out! I learned so much and it was so easy to learn and use this platform! I can't wait to continue onto the next courses :)

創建者 Lloyd C

2022年6月16日

Wow. This course was very informative and comprehensive that i have to admit that i enjoyed it very much. The instructor was straight forward and captivating. i would recommend this course to anyone wanting to start a career in digital marketing and ecommerce

創建者 John E R

2022年6月12日

I learned new terminologies through this course! The video lectures were engaging as well and it was easy to stay focused. The readings help alot in supplementing what the videos talked about and I love how the graded quizzes really tested what I learned.

創建者 Mariana G S

2022年6月26日

The Fundamentals of Digital Marketing and Electronic Commerce course is excellent for the development of any professional, it allows us to propose our ideas in an attractive and strategic way to carry out any business using digital marketing techniques.

創建者 Samujjal S

2022年5月25日

Completing the first course of this certification, has given me more confidence on myself that I have to continue to learn more about this field. I am impressed by how this user friendly course was made, kudos to all those involved in making this course

創建者 Ibeliz G

2022年6月21日

Very informative and well explain the only input is that is a bit hard to hear softspoken people even with my volume to the max. like the asian lady and the black gentleman (i forgot everyones name) the black lady is very clear to the point and polite

創建者 doodles g

2022年5月19日

T​hi course is the 1st course of digital marketing specialization offered by google and u can know the basics of digital marketing through this course. Overall this course is great but dont forget to finish the entire courtses in this specialization.

創建者 Wholfang B

2022年5月19日

The course is well structured and teach you all the main concepts you need to know to start a career in digital marketing and ecommerce. Furthermore they give you tips and strategies how you can start building your profile in order to find a job.

創建者 Wendy J

2022年6月23日

I really enjoyed taking this course and I highly recommend it to anyone and everyone! There's a lot of material and it goes at a great pace. You will most definitely learn something and the teachers are very well spoken and easy to follow.

創建者 Adel M S

2022年6月15日

السلام عليكم ورحوة الله وبركاتة

بصراحة شكرا جدا جوجل وكل العاملين

شكرا جدا كورسيرا وكل العاملين

كورس التسويق الالكتروني والتجارة الالكترونية من اجمل واقوي الكورسات للدخول الي هذا المجال الرائع

تحياتي جوجل مع كل الحب لان هذا هو المعهود منكم

創建者 neha p

2022年6月14日

Thank you very much for the experience and the possibility to learn new information about marketing. A very informative and interesting course. It was great to participate and i will definitely recommend to my friends and acquaintances.

創建者 Joi W

2022年5月10日

This course is a great resource for people looking to learn digital marketing and e-commerce. Whether you are looking to refine your skills, switch jobs or start your own journey you will find great instructors + resources!

創建者 Sanjaykumar S

2022年6月29日

It is very Prowoud full course, Diplly detailing course, easer way to converson language, a good thing for business and job level contant

Thanks for Google introduse Digital marketing and E-Commerce course

Again thank you

創建者 Cristina L

2022年6月13日

Great course! It is a great way to start, to learn the basics and understand what is expected from a Digital Marketing and e-Commerce professional. Excited to keep learning with the other courses of this program!

創建者 Stephanie J B

2022年5月26日

I love that I was able to obtain my certificate while working a full time job. Im so glad Google provides this for people like me who want to grow in a new field. I've been recommended this to people that I know.

創建者 Elizabeth O

2022年6月15日

I enjoyed this course. They are easy to understand, straight to the point, and engaging. I appreciated the little quizzes in the middle of the video. Those ensured that I was paying attention. Joi was a pleasure.

創建者 Doyinsola O

2022年7月1日

This course is escellent. I learnt a lot of new things and got exposed to the basics and fundamentals of digital marketing.These are things I would have missed. It was great and the teachers are awesome.

創建者 Dian d

2022年6月12日

Awesome! A mix of video, reading, defining terms, and motivating feedback.

They break everything down and it is easy to track progress. I would definitely recommend to anyone thinking about this course.

創建者 aditi G

2022年6月20日

thank you google for this course to know what is digital marketing , how it works , what are the definations to various tacts , various terms , types of marketing, marketing funnel and so much ...

創建者 Ayşenur T

2022年5月20日

It is great that the topic presentations include a lot of experiences and examples from daily life, that way you can define SMART goals for your life too :) I'm so excited for the next course.