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返回到 Foundations of Digital Marketing and E-commerce

學生對 Google 提供的 Foundations of Digital Marketing and E-commerce 的評價和反饋

953 個評分
238 條評論


This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...




thank you google for this course to know what is digital marketing , how it works , what are the definations to various tacts , various terms , types of marketing, marketing funnel and so much ...



This basic course is the best in the industry, i have learned digital marketing in other platforms , but this is the best in basics. Going to Course 2!!! hoping for best!


51 - Foundations of Digital Marketing and E-commerce 的 75 個評論(共 267 個)

創建者 kamalesh s


This basic course is the best in the industry, i have learned digital marketing in other platforms , but this is the best in basics. Going to Course 2!!! hoping for best!

創建者 jacob S


I completed the Foundation of Digital Marketing, and E-commerce and i gain a knowledge and Search Engine Optimization, Social Media Marketing, Ad campaign.

創建者 Hideko L


The instructor, Joi, gives very clear and easy to understan explanations. She looks professional and friendly. Thanks so much for the informative course!

創建者 suyash s


Good module for introduction to various aspects of Digital Marketing. Well presented with oncise reading materials and explanations as well as quizzes.

創建者 Michele K


E​asy to follow as it is very simply explained, especially for a complete newbie. I enjoyed the different medias used as to not make the course bland.

創建者 Satyajit G


I'm very thankful to Coursera and Google to provide this type of course and it's very helpful for me that's why this course is applicable for 5 star

創建者 Jason L


I learned a lot of terminology and ways of explaining concepts to hiring managers that will showcase I know what I know without further questions.

創建者 Henok K


This course is amazing.The coure conent , the methodology, the length , the questions, cases .Every thing was made smart. Flawless

創建者 asmaa i m a


that is excellent course that easy to understand and search about some informations and the tutor is excellent with explanation

創建者 George M


They do a great job covering all of the fundamentals to get you started and a broad idea of the career and all of it's options.

創建者 Stefano P


Clear expositions, logical series of consequences and well-detailed information make this course very useful and easy to learn

創建者 Justine P


It was REALLY well done! The content was digestable, the videos were engaging, and the quizes helped to verify what I learned.



Excelent explained, very well presented, easy for new marketers (like me) Thank you very much, I will follow the full package!

創建者 Zorymar M


v​ery easy to follow and understand the material. Knowledgeable educators. Overrall great course. enjoyed every second of it.

創建者 Georsy F


The foundations learned from this course is definitely giving me the confidence that I am making the right career change.

創建者 Irina R


Great course! Very informative, well-presented, clear, easy to understand, and well organized. I am extremely satisfied!

創建者 Colleen L


Well explained videos, readings and quizzes,

Marketing Funnel and Customer Journey were my favourite fun to learn about.

創建者 Esther C


Great overview, the content was clearly outlined (what to expect and the flow of the course), and tangible examples

創建者 shaan b


This is a perfect introduction to Digital Marketing and more importantly where having this knowledge can take you!

創建者 Richard M


Practico, te brinda un panorama general muy bueno del Marketing digital y comercio electronico. Recomendado

創建者 Mark E


Excellent material. Looking to eventually start my own online business so I found the course very helpful.

創建者 Chandra G


The course was very informative and I was able to learn new information that I can apply to my business.

創建者 Hamed V


It's very useful for all grades of persons whom like or works in digital marketing and e-commerce field.

創建者 Jean M


Good basic introduction to general frame work and ideas in digital marketing. Now ready to dig deeper.