課程信息
4.6
81 個評分
17 個審閱

第 4 門課程(共 4 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為8 小時

建議:4-6 hours/week...

英語(English)

字幕:英語(English)

您將獲得的技能

Venture CapitalFinancial StatementFinanceEntrepreneurship

第 4 門課程(共 4 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為8 小時

建議:4-6 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 3 小時

Defining the Opportunity

Value innovation, your solution, and your initial business model canvas...
11 個視頻 (總計 94 分鐘), 7 個閱讀材料, 1 個測驗
11 個視頻
Preview of the Master of Professional Studies in Technology Entrepreneurship11分鐘
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Advice Do You Have For Aspiring Entrepreneurs?1分鐘
Does your solution create value for your stakeholders?9分鐘
What is value innovation?6分鐘
Is the problem real?7分鐘
Is your advantage superior and sustainable?15分鐘
Can you build the right team at the right time?15分鐘
Will your business model work?10分鐘
Crafting the business model canvas: Part 17分鐘
Crafting the business model canvas: Part 26分鐘
7 個閱讀材料
Introduction to the course10分鐘
Meet Dr. James V. Green10分鐘
Connect with your classmates10分鐘
"Value Innovation: The Strategic Logic of High Growth" by W. Chan Kim and Renee Mauborgne. Harvard Business Review.10分鐘
"Every Company Is Up For Disruption, So Keep Your Products Simple" by Victor Belfor. TechCrunch.10分鐘
"How to Convince People to Join Your Startup" by Alison Johnston. Mashable.10分鐘
Lecture Slides10分鐘
1 個練習
Initial Business Model Canvas18分鐘
2
完成時間為 2 小時

Discovering the Customer

Discovering the customer and interviewing customers...
6 個視頻 (總計 46 分鐘), 5 個閱讀材料, 1 個測驗
6 個視頻
Customer types8分鐘
Customer segments and business models6分鐘
Customer archetypes4分鐘
Minimum viable product7分鐘
How to interview customers5分鐘
5 個閱讀材料
Talking to Humans" by Giff Constable. Available as a free PDF.10分鐘
"Customer Development Interviews How-to: Finding People" by Cindy Alvarez10分鐘
"95 Ways to Find Your First Customers for Customer Development" by Jason Evanish10分鐘
"How do I set up customer interviews?" by Jeff Lash10分鐘
Lecture Slides10分鐘
1 個練習
Customer Interviews and Analysis: Part 1 of 220分鐘
3
完成時間為 1 小時

Understanding Customers

Analyzing customers...
3 個閱讀材料, 1 個測驗
3 個閱讀材料
Sizing the Opportunity (2:50)10分鐘
Finding Patterns (1:50)10分鐘
Looking for Insights (0:58)10分鐘
1 個練習
Customer Interviews and Analysis: Part 2 of 220分鐘
4
完成時間為 2 小時

Creating the Marketing and Sales Strategy

Marketing mix, sales forecasting, and managing the sales pipeline...
5 個視頻 (總計 47 分鐘), 6 個閱讀材料, 1 個測驗
5 個視頻
Developing the marketing mix: Part 27分鐘
Pricing13分鐘
Sales forecasting10分鐘
Managing the sales pipeline9分鐘
6 個閱讀材料
Marketing mix10分鐘
Product strategies10分鐘
Pricing strategies10分鐘
Place strategies10分鐘
Promotion strategies10分鐘
Lecture Slides10分鐘
1 個練習
Marketing and Sales Strategy12分鐘
4.6
17 個審閱Chevron Right

67%

加薪或升職

熱門審閱

創建者 OSMar 19th 2018

wonderful, i started this specialization 2 years ago, but had to stop.. am so fulfilled doing this again. thanks for the opportunity. we will surely meet at the top fellow course mates

創建者 NJJan 2nd 2016

A Must course, which every individual should take before entering into the awesome would of Entrepreneurship.

講師

Avatar

Dr. James V. Green

Director of Entrepreneurship Education
Maryland Technology Enterprise Institute

關於 马里兰大学帕克分校

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

關於 创业:创建创新型企业 專項課程

Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business. The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch....
创业:创建创新型企业

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