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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Capstone 的評價和反饋

4.5
325 個評分
88 個審閱

課程概述

The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) products. Millions of businesses and institutions worldwide rely on Grainger for pumps, motors, hand tools, janitorial supplies, fasteners and much more. In 2017, they had sales of US Dollar 10.4 Billion, and about 60% of orders originated online. You will be working on a problem specified by the Digital Marketing team at Grainger, to develop a channel strategy to increase sales of Bosch power tools on Grainger.com. You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization and apply them to a real business problem. The Capstone project will be 6 weeks long. You must take the Capstone project class after taking all the other courses in this Specialization. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

熱門審閱

AR

Oct 19, 2016

My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.

AM

Dec 06, 2017

Really informative course which gives a lot of insight into digital marketing ! Highly recommend this course to anyone out there looking to gain new insights into marketing

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1 - Digital Marketing Capstone 的 25 個評論(共 81 個)

創建者 Andrey S

Apr 21, 2016

Far more demanding than previous courses, and thus far more interesting. Lacks clear direction compared to previous courses which can be difficult to adjust to, it leaves you to your own devices so to speak and is challenging in that regard.

創建者 Tumelo M

Jan 03, 2019

This is a great course that equips you with a hands on practical project were you can put together all the research skills and knowledge you have acquired in the other previous six courses.

I would recommend every one involved on the Digital platform to do this course.

創建者 Sonja M

May 29, 2018

I have successfully completed various courses and specializations here on coursera (I strongly recommend Wharton’s Gamification course which I found to be the most challenging and inspiring) and I can say that Digital Marketing Capstone is the only course that I didn’t enjoy attending. The project is utterly uninteresting, it requires knowledge and preparation in digital analytics not provided in the previous two courses on this subject (techniques, types of analysis etc), it limits on email and display advertising (it can hardly be called integrated marketing strategy) and it lacks completely the strucure and guidance in the task esecution as well as peer evaluation (some of the comments I received were based on personal point of view and lacked objectivity). The best part of this specialization are Aric Rindfleisch’s courses who unfortunatelly wasn’t involved in the Capstone Project.

創建者 John C

Feb 05, 2019

A great ending to the specialization. Though I'd suggest perhaps creating a new capstone in a year or so, it's feeling a tad outdated.

創建者 Juliana P

Nov 08, 2018

Excellent course to guide you through the Final Project of the Specialization.

創建者 Jardel B d S

Nov 13, 2018

Português BR:

Digital Marketing Capstone é um curso fundamental para compreender como o ambiente digital está revolucionando a forma de comunicar, vender, persuadir e entreter os consumidores. Assim como qualquer outro curso, existem pontos que precisam ser melhorados para aumentar sua eficácia. Por isso, se faz necessário constantes atualizações da didática para acompanhar as necessidades contemporâneas. Ao concluir o curso, o aluno consegue adquirir um referencial para imergir no mundo do Marketing Digital. Não se trata de um curso completo contendo todas as metodologias de Marketing. E com certeza, não é o objetivo e nem a intenção da proposta oferecida pela Illinois/Coursera . Entretanto, Digital Marketing Capstone possibilita criar novos caminhos em busca de novos conhecimentos.

English:

Digital Marketing Capstone is a fundamental course to understand how the digital environment is revolutionizing the way you communicate, sell, persuade and entertain consumers. Like any other course, there are points that need to be improved to increase their effectiveness. Therefore, it is necessary constant updating of didactics to accompany contemporary needs. Upon completion of the course, the student can acquire a referential to immerse in the world of Digital Marketing. This is not a complete course containing all the Marketing methodologies. And of course, it's not the purpose or intent of the offer offered by Illinois / Coursera. However, Digital Marketing Capstone makes it possible to create new paths in search of new knowledge.

創建者 Jairo O

Nov 13, 2018

Great course.

創建者 Ahmed M A E M M

Jan 15, 2019

very good course

創建者 Andrés P B

Nov 17, 2018

Great experience to apply and reinforce your learning!

創建者 Hassan S

Aug 14, 2018

A real challenge

創建者 Daniel C

Oct 16, 2018

Great specialization

創建者 Marcos M

Jun 22, 2017

Very good course. High quality content and also using a real case involving real enterprises. It bring the student to the real world applying the knowledge acquired. I recommend.

創建者 Abhishek S

Mar 01, 2018

Very well planned and comprehensive. Nicely captures all the areas and learning in previous modules(courses) and then asks to apply the concepts learned.

創建者 Frimpong M K

Feb 07, 2016

Great course with excellent content

創建者 Karla V

Oct 01, 2017

This a great course. You put in work all you have learn during the 6 courses. 100% Recommended

創建者 Stacey H

Jan 16, 2017

This was a challenging class that truly put your knowledge to the test. I felt it was very representative of a real-world problem.

創建者 Efrén A M

Jun 04, 2018

Amazing course. Eric is a great teacher. Looking forward the capstone.

創建者 Gustavo S d S

Jun 27, 2017

Great course, ending it with a gran finale. It covers all the topics of the Digital Marketing Specialization, it's challenging and rewardful.

創建者 Madhu T

Sep 20, 2017

Great Course. Wonderful Faculty. Highly recommended for everyone looking to start a career in Digital Marketing.

創建者 Zanfrini S

May 29, 2018

Though but really interesting. This is the one that force you to face reality and to use what you learnt.

創建者 Claudio D S F

Jul 03, 2017

I really like this course, I plan to work in this area.

創建者 Janarthanan B

Jan 22, 2017

Great

創建者 Abhinav R P V

Sep 09, 2016

Thanks for the capstone project.I learned a lot during the journey to this capstone.Got confidence that i can do more specializations on coursera. Thanks for my professors Aric Rindfleisch and Kevin Hartman for the great lectures.

創建者 Tanya

Jun 25, 2017

Good application of Theoretical modules taught earlier

創建者 Ashutosh A

Oct 20, 2016

Was great.