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學生對 新泽西州立罗格斯大学 提供的 Demand Analytics 的評價和反饋

12 個評分
2 條評論


Welcome to Demand Analytics - one of the most sought-after skills in supply chain management and marketing! Through the real-life story and data of a leading cookware manufacturer in North America, you will learn the data analytics skills for demand planning and forecasting. Upon the completion of this course, you will be able to 1. Improve the forecasting accuracy by building and validating demand prediction models. 2. Better stimulate and influence demand by identifying the drivers (e.g., time, seasonality, price, and other environmental factors) for demand and quantifying their impact. AK is a leading cookware manufacturer in North America. Its newly launched top-line product was gaining momentum in the marketplace. However, a price adjustment at the peak season stimulated a significant demand surge which took AK completely by surprise and resulted in huge backorders. AK faced the risk of losing the market momentum due to the upset customers and the high cost associated with over-time production and expedited shipping. Accurate demand forecast is essential for increasing revenue and reducing cost. Identifying the drivers for demand and assessing their impact on demand can help companies better influence and stimulate demand. I hope you enjoy the course!...

1 - Demand Analytics 的 2 個評論(共 2 個)

創建者 Mohamed P

Sep 26, 2019

Two models presented were very detailed.

Course content felt very less.

創建者 Victoria

Mar 09, 2020

Issues with homework submission