課程信息

2,766 次近期查看
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
初級
完成時間大約為14 小時
英語(English)
字幕:英語(English)
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
初級
完成時間大約為14 小時
英語(English)
字幕:英語(English)

提供方

马里兰大学帕克分校 徽標

马里兰大学帕克分校

教學大綱 - 您將從這門課程中學到什麼

1

1

完成時間為 5 小時

Identifying and Analyzing the Opportunity

完成時間為 5 小時
28 個視頻 (總計 281 分鐘), 4 個閱讀材料, 1 個測驗
28 個視頻
Setting up a formal structure for corporate entrepreneurship3分鐘
What are entrepreneurial opportunities?11分鐘
Asking for ideas from employees5分鐘
What impact do knowledge conditions have in your industry?16分鐘
Are the demand conditions in your industry favorable?20分鐘
What is the lifecycle stage of your industry?15分鐘
Is the industry capital intensive?14分鐘
Is the industry advertising intensive?13分鐘
Are you trying to enter a concentrated market?5分鐘
What is the average size of a company in the industry?12分鐘
What demographic changes are creating new market needs?11分鐘
What psychographic changes are opportunistic?8分鐘
What technical advancements are emerging?11分鐘
What societal changes are presenting new opportunities?6分鐘
What political and regulatory forces will influence the market?8分鐘
How does the learning curve influence your success?10分鐘
What complementary assets are critical to develop?11分鐘
What is the reputation of your competitors?7分鐘
What is value innovation?6分鐘
What existing factors can you eliminate?6分鐘
Where can you reduce factors and not reduce value?5分鐘
Which factors can you raise above competitors?8分鐘
What new factors can you create?5分鐘
Is the problem real?7分鐘
Does your solution create value for your stakeholders?9分鐘
Is your advantage superior and sustainable?15分鐘
Can you build the right team at the right time?15分鐘
4 個閱讀材料
Welcome10分鐘
Meet Dr. James V. Green10分鐘
The Opportunity Analysis Canvas10分鐘
Explore the Online Master of Professional Studies in Technology Entrepreneurship5分鐘
1 個練習
Opportunity Analysis2分鐘
2

2

完成時間為 4 小時

Building the Business Model

完成時間為 4 小時
24 個視頻 (總計 170 分鐘), 3 個閱讀材料, 1 個測驗
24 個視頻
Product-market fit: The heart of the business model8分鐘
Walkthrough of the Business Model Canvas - Part 15分鐘
Walk-through of the Business Model Canvas - Part 24分鐘
How do you develop a business model?6分鐘
Why talk to customers? What do they know?5分鐘
How to get insights from customers11分鐘
What to do before the interview5分鐘
Building a pipeline of customer interviews7分鐘
What to do after the interview3分鐘
Cold calling 1016分鐘
Why have customer segments at all?6分鐘
Customer segments, value propositions, and product features12分鐘
Customer types8分鐘
Customer segments and business models6分鐘
Minimum viable product (MVP)7分鐘
Crossing the chasm5分鐘
What is a channel?10分鐘
Product-channel fit7分鐘
Cost structure6分鐘
Key activities9分鐘
The rest of the business model canvas3分鐘
Key partnerships8分鐘
Key resources5分鐘
3 個閱讀材料
Meet Dan Gordon10分鐘
Business Model Generation10分鐘
Talking to Humans10分鐘
1 個練習
Initial Business Model Canvas18分鐘
3

3

完成時間為 2 小時

Crafting Strategies for Innovation Initiatives

完成時間為 2 小時
12 個視頻 (總計 120 分鐘), 2 個閱讀材料, 1 個測驗
12 個視頻
How can an audit reveal innovation competence and weakness?10分鐘
How many ways can companies innovate?11分鐘
How does innovation occur at different business levels?6分鐘
How does technology uncertainty influence an innovation in the marketplace?9分鐘
What are key "associating" skills of innovators?10分鐘
How do innovation managers survive an innovation project?9分鐘
What's inside an innovation portfolio?8分鐘
How do disruptive innovations change the marketplace?11分鐘
How are innovations revealed in a blue ocean strategy?11分鐘
How can lead users contribute to an innovation strategy?9分鐘
How can open innovation become an entrepreneurial strategy?11分鐘
2 個閱讀材料
Meet Dr. Thomas J. Mierzwa10分鐘
Managing Innovation10分鐘
1 個練習
Innovation Roadmap2分鐘
4

4

完成時間為 3 小時

Building the Proposal

完成時間為 3 小時
20 個視頻 (總計 118 分鐘), 3 個閱讀材料, 2 個測驗
20 個視頻
The entrepreneurial spectrum6分鐘
The "too typical" return on investment (ROI) process7分鐘
Finance for the corporate entrepreneur3分鐘
A better approach to return on investment (ROI)4分鐘
Intangible assets and return on investment (ROI)4分鐘
Financial statement basics4分鐘
Financial statement details7分鐘
Sources of funding8分鐘
Internal funding3分鐘
Customer and vendor financing3分鐘
Franchising4分鐘
Joint ventures8分鐘
Co-branding6分鐘
Licensing agreements6分鐘
Business proposals and the pitch3分鐘
How to write an effective business proposal3分鐘
What do your funding sources want to see4分鐘
How to create a pitch deck7分鐘
Do's and don'ts of the pitch12分鐘
3 個閱讀材料
Meet Michael R. Pratt10分鐘
Entrepreneurial Finance10分鐘
Earn a Degree Online in Entrepreneurship and Innovation5分鐘
2 個練習
Final Business Model Canvas4分鐘
Final Pitch4分鐘

審閱

來自MASTER CLASS FOR CORPORATE ENTREPRENEURS的熱門評論

查看所有評論

關於 Corporate Entrepreneurship: Innovating within Corporations 專項課程

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country....
Corporate Entrepreneurship: Innovating within Corporations

常見問題

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • 您注册课程后,将有权访问专项课程中的所有课程,并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

  • 如果订阅,您可以获得 7 天免费试听,在此期间,您可以取消课程,无需支付任何罚金。在此之后,我们不会退款,但您可以随时取消订阅。请阅读我们完整的退款政策

  • 是的,Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请,申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤,包括毕业项目。了解更多

還有其他問題嗎?請訪問 學生幫助中心