The Master Class experience is designed to serve as the final project experience for the Corporate Entrepreneurship Specialization. Alternatively, professionals with experience in opportunity analysis, business modeling, and corporate finance are invited to complete the Master Class experience without the preliminary courses.
本課程是 Corporate Entrepreneurship: Innovating within Corporations 專項課程 專項課程的一部分
Master Class for Corporate Entrepreneurs
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初級
完成時間大約為12 小時
建議：7 hours/week
英語（English）
字幕：英語（English）
教學大綱 - 您將從這門課程中學到什麼
完成時間為 5 小時
Identifying and Analyzing the Opportunity
Welcome to the Master Class for Corporate Entrepreneurs. This project-based course is designed to provide you with the resources and tools you need to develop a proposal for your corporate venture. Please study the readings below, which provide you with the materials and resources that you need to complete a successful proposal. We've also re-posted select video lectures from our companion corporate entrepreneurship courses to assist with your development of the new corporate venture proposal.
完成時間為 5 小時
28 個視頻 （總計 281 分鐘）, 4 個閱讀材料, 1 個測驗
28 個視頻
Setting up a formal structure for corporate entrepreneurship3分鐘
What are entrepreneurial opportunities?11分鐘
Asking for ideas from employees5分鐘
What impact do knowledge conditions have in your industry?16分鐘
Are the demand conditions in your industry favorable?20分鐘
What is the lifecycle stage of your industry?15分鐘
Is the industry capital intensive?14分鐘
Is the industry advertising intensive?13分鐘
Are you trying to enter a concentrated market?5分鐘
What is the average size of a company in the industry?12分鐘
What demographic changes are creating new market needs?11分鐘
What psychographic changes are opportunistic?8分鐘
What technical advancements are emerging?11分鐘
What societal changes are presenting new opportunities?6分鐘
What political and regulatory forces will influence the market?8分鐘
How does the learning curve influence your success?10分鐘
What complementary assets are critical to develop?11分鐘
What is the reputation of your competitors?7分鐘
What is value innovation?6分鐘
What existing factors can you eliminate?6分鐘
Where can you reduce factors and not reduce value?5分鐘
Which factors can you raise above competitors?8分鐘
What new factors can you create?5分鐘
Is the problem real?7分鐘
Does your solution create value for your stakeholders?9分鐘
Is your advantage superior and sustainable?15分鐘
Can you build the right team at the right time?15分鐘
4 個閱讀材料
Welcome10分鐘
Meet Dr. James V. Green10分鐘
The Opportunity Analysis Canvas10分鐘
Explore the Online Master of Professional Studies in Technology Entrepreneurship5分鐘
1 個練習
Opportunity Analysis2分鐘
完成時間為 4 小時
Building the Business Model
This module challenges you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.
完成時間為 4 小時
24 個視頻 （總計 170 分鐘）, 3 個閱讀材料, 1 個測驗
24 個視頻
Product-market fit: The heart of the business model8分鐘
Walkthrough of the Business Model Canvas - Part 15分鐘
Walk-through of the Business Model Canvas - Part 24分鐘
How do you develop a business model?6分鐘
Why talk to customers? What do they know?5分鐘
How to get insights from customers11分鐘
What to do before the interview5分鐘
Building a pipeline of customer interviews7分鐘
What to do after the interview3分鐘
Cold calling 1016分鐘
Why have customer segments at all?6分鐘
Customer segments, value propositions, and product features12分鐘
Customer types8分鐘
Customer segments and business models6分鐘
Minimum viable product (MVP)7分鐘
Crossing the chasm5分鐘
What is a channel?10分鐘
Product-channel fit7分鐘
Cost structure6分鐘
Key activities9分鐘
The rest of the business model canvas3分鐘
Key partnerships8分鐘
Key resources5分鐘
3 個閱讀材料
Meet Dan Gordon10分鐘
Business Model Generation10分鐘
Talking to Humans10分鐘
1 個練習
Initial Business Model Canvas18分鐘
完成時間為 2 小時
Crafting Strategies for Innovation Initiatives
This modules focuses on enhancing your understanding of how an internal venture is organized, and how to overcome resistance to your new venture ideas within the company.
完成時間為 2 小時
12 個視頻 （總計 120 分鐘）, 2 個閱讀材料, 1 個測驗
12 個視頻
How can an audit reveal innovation competence and weakness?10分鐘
How many ways can companies innovate?11分鐘
How does innovation occur at different business levels?6分鐘
How does technology uncertainty influence an innovation in the marketplace?9分鐘
What are key "associating" skills of innovators?10分鐘
How do innovation managers survive an innovation project?9分鐘
What's inside an innovation portfolio?8分鐘
How do disruptive innovations change the marketplace?11分鐘
How are innovations revealed in a blue ocean strategy?11分鐘
How can lead users contribute to an innovation strategy?9分鐘
How can open innovation become an entrepreneurial strategy?11分鐘
2 個閱讀材料
Meet Dr. Thomas J. Mierzwa10分鐘
Managing Innovation10分鐘
1 個練習
Innovation Roadmap2分鐘
完成時間為 3 小時
Building the Proposal
This module improves your understanding of how to secure and manage funding for your corporate venture. We will demystify key accounting and financing concepts to give corporate entrepreneurs a guide to developing the business case for their ideas, and securing funding to translate ideas into reality.
完成時間為 3 小時
20 個視頻 （總計 118 分鐘）, 3 個閱讀材料, 2 個測驗
20 個視頻
The entrepreneurial spectrum6分鐘
The "too typical" return on investment (ROI) process7分鐘
Finance for the corporate entrepreneur3分鐘
A better approach to return on investment (ROI)4分鐘
Intangible assets and return on investment (ROI)4分鐘
Financial statement basics4分鐘
Financial statement details7分鐘
Sources of funding8分鐘
Internal funding3分鐘
Customer and vendor financing3分鐘
Franchising4分鐘
Joint ventures8分鐘
Co-branding6分鐘
Licensing agreements6分鐘
Business proposals and the pitch3分鐘
How to write an effective business proposal3分鐘
What do your funding sources want to see4分鐘
How to create a pitch deck7分鐘
Do's and don'ts of the pitch12分鐘
3 個閱讀材料
Meet Michael R. Pratt10分鐘
Entrepreneurial Finance10分鐘
Earn a Degree Online in Entrepreneurship and Innovation5分鐘
2 個練習
Final Business Model Canvas4分鐘
Final Pitch4分鐘
關於 马里兰大学帕克分校
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
關於 Corporate Entrepreneurship: Innovating within Corporations 專項課程
For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.
Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project.
The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.
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