For an increasing number of established companies, creating new businesses and programs within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new initiatives. In this course, learners will develop knowledge on how to navigate the barriers to creating, developing, and sustain innovative new businesses and programs within established companies or organizations with an emphasis on: • Introducing the skills for identifying and analyzing entrepreneurial ideas within a corporate environment; • Examining entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors; • Cultivating seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition; and • Championing acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-opportunity
本課程是 Corporate Entrepreneurship: Innovating within Corporations 專項課程 專項課程的一部分
Developing the Opportunity for Corporate Entrepreneurs
提供方
教學大綱 - 您將從這門課程中學到什麼
週
1完成時間為 4 小時
Introduction to Developing Opportunities for Corporate Entrepreneurs
Examine the fundamentals of corporate entrepreneurship with attention to key enablers and the value of a structure to support corporate entrepreneurship
6 個視頻 （總計 36 分鐘）, 6 個閱讀材料, 1 個測驗
6 個視頻
A brief history of corporate entrepreneurship4分鐘
Key enablers of corporate entrepreneurship6分鐘
Setting up a formal structure for corporate entrepreneurship3分鐘
Preview of the Corporate Entrepreneurship Specialization4分鐘
Preview of the Online Master of Professional Studies in Technology Entrepreneurship10分鐘
6 個閱讀材料
Welcome to Developing the Opportunity for Corporate Entrepreneurs10分鐘
Meet Dr. James V. Green10分鐘
Connect with your Classmates10分鐘
Our Recommended Textbook for the Course10分鐘
The Lean Enterprise: How Corporations Can Innovate Like Startups10分鐘
Explore the Online Master of Professional Studies in Technology Entrepreneurship10分鐘
週
2完成時間為 5 小時
Thinking Entrepreneurially
Examine entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors
21 個視頻 （總計 204 分鐘）, 5 個閱讀材料, 3 個測驗
21 個視頻
The Opportunity Analysis Canvas2分鐘
What are entrepreneurial opportunities?11分鐘
Asking for ideas from employees5分鐘
What is strategic decision-making?9分鐘
Why study strategic decision-making?6分鐘
What is your decision-making style?7分鐘
Designing a career path for corporate entrepreneurs7分鐘
Do you have a high need for achievement?10分鐘
How does individualism influence your decision-making?7分鐘
Do you believe that you have control of your own destiny?9分鐘
Are you able to effectively focus your time and resources?8分鐘
Do friends characterize you as an optimist?9分鐘
Do you have high self-efficacy?15分鐘
Do you exhibit high cognitive motivation?10分鐘
What is your tolerance for ambiguity?16分鐘
Preparing for the pitfalls of corporate entrepreneurship5分鐘
Do you have the confidence to attempt the difficult?7分鐘
What is your risk tolerance?21分鐘
Are your interpersonal skills well developed?10分鐘
Are you rich in social capital?16分鐘
5 個閱讀材料
The Opportunity Analysis Canvas10分鐘
The Opportunity Analysis Canvas10分鐘
The Opportunity Analysis Canvas10分鐘
The Opportunity Analysis Canvas10分鐘
Resource Revolution: How to Capture the Biggest Business Opportunity in a Century10分鐘
3 個練習
Challenge Activity10分鐘
Challenge Activity6分鐘
Challenge Activity6分鐘
週
3完成時間為 10 小時
Seeing Entrepreneurially
Cultivate seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition
16 個視頻 （總計 174 分鐘）, 4 個閱讀材料, 3 個測驗
16 個視頻
What impact do knowledge conditions have in your industry?16分鐘
Are the demand conditions in your industry favorable?20分鐘
What is the lifecycle stage of your industry?15分鐘
Is the industry capital intensive?14分鐘
Is the industry advertising intensive?13分鐘
Are you trying to enter a concentrated market?5分鐘
What is the average size of a company in the industry?12分鐘
What demographic changes are creating new market needs?11分鐘
What psychographic changes are opportunistic?8分鐘
What technical advancements are emerging?11分鐘
What societal changes are presenting new opportunities?6分鐘
What political and regulatory forces will influence the market?8分鐘
How does the learning curve influence your success?10分鐘
What complementary assets are critical to develop?11分鐘
What is the reputation of your competitors?7分鐘
4 個閱讀材料
The Opportunity Analysis Canvas10分鐘
The Opportunity Analysis Canvas10分鐘
The Opportunity Analysis Canvas10分鐘
The Opportunity Analysis Canvas10分鐘
週
4完成時間為 4 小時
Acting Entrepreneurially
Champion acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification
13 個視頻 （總計 99 分鐘）, 3 個閱讀材料, 2 個測驗
13 個視頻
What is value innovation?6分鐘
What existing factors can you eliminate?6分鐘
Where can you reduce factors and not reduce value?5分鐘
Which factors can you raise above competitors?8分鐘
What new factors can you create?5分鐘
Is the problem real?7分鐘
Does your solution create value for your stakeholders?9分鐘
Is your advantage superior and sustainable?15分鐘
Can you build the right team at the right time?15分鐘
Assembling and unleashing a diverse workforce2分鐘
Final Thoughts3分鐘
Learn More with the Master of Professional Studies in Technology Entrepreneurship10分鐘
3 個閱讀材料
The Opportunity Analysis Canvas10分鐘
The Opportunity Analysis Canvas10分鐘
The Opportunity Analysis Canvas10分鐘
1 個練習
Challenge Activity8分鐘
4.4
9 個審閱來自Developing the Opportunity for Corporate Entrepreneurs的熱門評論
You guys are great.Just love each every time i spent listing these lectures.\n\nThank you Coursera
This is a great course and I strongly recommend it!
講師
Dr. James V. Green
Director of Entrepreneurship EducationMaryland Technology Enterprise Institute
關於 马里兰大学帕克分校
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
關於 Corporate Entrepreneurship: Innovating within Corporations 專項課程
For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.
Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project.
The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.
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