課程信息

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初級
完成時間大約為14 小時
英語(English)
字幕:英語(English)
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
初級
完成時間大約為14 小時
英語(English)
字幕:英語(English)

提供方

马里兰大学帕克分校 徽標

马里兰大学帕克分校

教學大綱 - 您將從這門課程中學到什麼

1

1

完成時間為 4 小時

Innovation Environments and Capabilities

完成時間為 4 小時
8 個視頻 (總計 65 分鐘), 6 個閱讀材料, 1 個測驗
8 個視頻
Welcome to week one2分鐘
What are some basic types of innovations?8分鐘
How can an audit reveal innovation competence and weakness?10分鐘
How many ways can companies innovate?11分鐘
How does innovation occur at different business levels?6分鐘
How does technology uncertainty influence an innovation in the marketplace?9分鐘
What are key "associating" skills of innovators?10分鐘
6 個閱讀材料
Welcome to Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs3分鐘
Meet Dr. Thomas J. Mierzwa3分鐘
Connect with your Classmates10分鐘
Our Recommended Textbook for the Course10分鐘
How P&G Tripled Its Innovation Success Rate (Optional)10分鐘
Explore the Online Master of Professional Studies in Technology Entrepreneurship5分鐘
2

2

完成時間為 3 小時

Organizational Structures and Operational Formats

完成時間為 3 小時
8 個視頻 (總計 73 分鐘)
8 個視頻
How do you evaluate a winning innovation idea when you see one?12分鐘
Who are innovation's creative role players?8分鐘
Who are innovation's implementation role players?10分鐘
How do manager, entrepreneur, and innovator roles differ?12分鐘
How can innovation be framed as a process?7分鐘
Do different organizational forms matter for innovation initiatives?6分鐘
What organizational forms do innovation venture units take?12分鐘
3

3

完成時間為 3 小時

Corporate Culture

完成時間為 3 小時
7 個視頻 (總計 55 分鐘)
7 個視頻
How does corporate culture influence innovation and creativity?12分鐘
How can knowledge management enable innovation?6分鐘
What factors influence the feasibility of an innovation?8分鐘
How is innovation value classified within a firm?8分鐘
How can benchmarking become an innovation practice?9分鐘
How do innovation tournaments serve as a best practice?7分鐘
4

4

完成時間為 4 小時

Creating an Innovation Strategy

完成時間為 4 小時
8 個視頻 (總計 86 分鐘), 2 個閱讀材料, 1 個測驗
8 個視頻
How do innovation managers survive an innovation project?9分鐘
What's inside an innovation portfolio?8分鐘
How do disruptive innovations change the marketplace?11分鐘
How are innovations revealed in a blue ocean strategy?11分鐘
How can lead users contribute to an innovation strategy?9分鐘
How can open innovation become an entrepreneurial strategy?11分鐘
Summary of key concepts21分鐘
2 個閱讀材料
Creating Breakthroughs at 3M (Optional)10分鐘
Earn a Degree Online in Entrepreneurship and Innovation5分鐘

審閱

來自CRAFTING STRATEGIES FOR INNOVATION INITIATIVES FOR CORPORATE ENTREPRENEURS的熱門評論

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關於 Corporate Entrepreneurship: Innovating within Corporations 專項課程

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country....
Corporate Entrepreneurship: Innovating within Corporations

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