The Importance of Distribution Channels

Loading...
From the course by IE商学院
Channel Management and Retailing
267 ratings
IE商学院
267 ratings
Course 3 of 5 in the Specialization 营销组合实践
From the lesson
Distribution Channel Planning and Management: Why are They so Important?
At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to identify the most important players in distribution channels and their roles.

Meet the Instructors

  • Maria Teresa Aranzabal
    Maria Teresa Aranzabal
    Professor
    Marketing

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.