2.6 Connecting all the dots: Translating your brand into a positioning statement.

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From the course by IE Business School
品牌和产品管理
748 ratings
IE Business School
748 ratings
Course 1 of 5 in the Specialization 营销组合实践
From the lesson
Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.
At the end of this module, you will be able to: Describe the different elements of a brand strategy. Formulate a winning brand strategy.

Meet the Instructors

  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista
    Professor
    Marketing

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