2.6 Connecting all the dots: Translating your brand into a positioning statement.

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來自 IE Business School 的課程
品牌和产品管理
848 個評分
IE Business School
848 個評分
課程 1(共 5 門,Specialization 营销组合实践
從本節課中
Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.
At the end of this module, you will be able to: Describe the different elements of a brand strategy. Formulate a winning brand strategy.

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  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista
    Professor
    Marketing

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