Whether your interest lies in solving the world’s biggest problems, creating the next commercial success or addressing something closer to home, this course will give you a toolbox to vet your ideas and test them in the real world.
What’s Your Big Idea?
提供方
The University of North Carolina at Chapel Hill
教學大綱 - 您將從這門課程中學到什麼
週
1Think
We start at the beginning with your big idea and where it comes from: your everyday experience
and known sources of innovation as described by Peter Drucker.
8 個視頻 （總計 57 分鐘）, 1 個閱讀材料, 1 個測驗
8 個視頻
The Unexpected9分鐘
Incongruities8分鐘
Process Need4分鐘
Industry and Market Structures 6分鐘
Demographics, Changes in Perception, and New Knowledge10分鐘
Desh Deshpande: Introduction, Big Idea, and Advice to Himself 2分鐘
Jud Bowman: Introduction, Entrepreneurial Traits, and Challenges4分鐘
1 個閱讀材料
Guest Entrepreneur Bios10分鐘
1 個練習
Week 1 Quiz26分鐘
週
2Listen
This second phase of the entrepreneurial lifecycle encourages you to take the big idea you’ve
thought about and solicit feedback from the people whose problems you’re trying to solve.
11 個視頻 （總計 69 分鐘）, 1 個測驗
11 個視頻
The Importance of the Listening Phase 7分鐘
The Purpose of a Business2分鐘
Setting Up Customer Meetings5分鐘
Running Customer Meetings3分鐘
Your Total Product 6分鐘
Listening to Suppliers7分鐘
Conclusion4分鐘
Jud Bowman: Cold-calling and Listening for a Customer's Problem1分鐘
Desh Deshpande: Talking to Customers6分鐘
Shazi Visram: Introduction and Listening to Customers19分鐘
1 個練習
Week 2 Quiz26分鐘
週
3Plan
Strategy, the art and science of being different than your competition, is the next element we introduce,
based on Michael Porter’s work.
10 個視頻 （總計 43 分鐘）, 1 個測驗
10 個視頻
What is Strategy?6分鐘
Porter's Five Forces 5分鐘
Bargaining Power of Buyers, Supplier Substitutes, and Rivalry4分鐘
Conducting a SWOT Analysis7分鐘
Strategic Positioning6分鐘
Conclusion1分鐘
Jud Bowman: Risk-Taking Behavior1分鐘
Desh Deshpande: Planning Cascade Communications6分鐘
Shazi Visram: Advice to Her Younger Self 1分鐘
1 個練習
Week 3 Quiz24分鐘
週
4Clarify
In this module, we coach you on continuing to refine your big idea and beginning to
communicate it clearly to a wider audience.
12 個視頻 （總計 49 分鐘）, 1 個測驗
12 個視頻
Creating Fit & a Business Model4分鐘
Introducing the Business Model Canvas3分鐘
Customer Segments2分鐘
Channels6分鐘
Revenue Streams4分鐘
Key Partnerships4分鐘
Your Elevator Pitch8分鐘
Conclusion1分鐘
Jud Bowman: Avoiding Crisis Mode2分鐘
Desh Deshpande: What is a Successful Elevator Pitch?4分鐘
Shazi Visram: Control in Her Venture2分鐘
1 個練習
Week 4 Quiz22分鐘
講師
Professor Buck Goldstein
University Entrepreneur in Residence and Professor of the PracticeEconomics
Dr. Holden Thorp, PhD
Provost and Professor of Chemistry and MedicineChemistry
關於 The University of North Carolina at Chapel Hill
The University of North Carolina at Chapel Hill, the nation’s first public university, is known around the world for innovative teaching and research. Regularly ranked as the nation’s best value for academic quality, UNC has produced the most Rhodes Scholars for the past 25 years among U.S. public research universities.
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