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學生對 宾夕法尼亚大学 提供的 Retail Marketing Strategy 的評價和反饋

4.9
56 個評分
19 條評論

課程概述

Covid-19 has accelerated radical changes that will revolutionize retailing in every way. Shoppers' expectations are being ratcheted up, making winning (and keeping) those consumers all the more challenging. In this course, Professor Barbara Kahn will explain what it means to switch from a product-focused approach to a customer-focused approach and create marketing strategy to deliver real customer value. Learning from companies that have been most successful during this wave of change, this course will offer insights as to what we can learn from their ascendance. Building on these insights, Professor Kahn will present the "Kahn Retailing Success Matrix" which provides a framework that any company can use to create a competitive strategy to survive and thrive in today's – and tomorrow's – disruptive environment. By the end of this course, you will be able to identify the changing expectations with regard to creating superior customer experiences and valued-based branding....

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MC
2021年7月29日

I took this a s what I thought would be a refresher course; it was SO much better-- dealing with post-COVID trends among other things. Really an amazing course and am incredibly good lecturer.

AS
2021年11月26日

Great course. As someone who is starting out the career in the management field I found that this course was really practical, efficient and wholesome.

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1 - Retail Marketing Strategy 的 20 個評論(共 20 個)

創建者 Jose R M

2021年8月25日

I have learned a lot of strategic topic about brand, customers and omni-channel

創建者 Long T V

2021年8月5日

Really wonderful content and teaching style! Thanks so much, Professor Kahn!

創建者 Matteo C

2021年8月9日

​This course equips you with the most up to date understanding of the retail environment: - macro trends and post Covid scenario - a powerful theoretical model and real life examples to put it into action right away C​lear, concise and complete.

創建者 hubaodan

2021年9月26日

very good class to learn if you are a beginner at marketing, pro Kahn really provided us a kind of new thought when it comes to the retailing strategy during Covid-19. You deserve to listen to her cherish thoughts! (from my bottom of hearts)

創建者 Mizanur R

2021年10月31日

Excellent subject matter with updated relevant materials. Lectures covered important aspects of COVID-era retail marketing strategies. Great learning experience. The lectures were very lively and convincing.

創建者 Matthew C

2021年7月30日

I​ took this a s what I thought would be a refresher course; it was SO much better-- dealing with post-COVID trends among other things. Really an amazing course and am incredibly good lecturer.

創建者 Raoni N

2021年8月23日

It is an good overview, specially for those who are not very familiar with the retail market. Course goes straight to the point and explanations are cristal clear.

創建者 Yuelin L

2022年1月24日

I am very satisfied with this course! Up-to-date, really practical. Highly recommended to anyone who wants to learn more about retail marketing strategies.

創建者 Abhinab S

2021年11月27日

Great course. As someone who is starting out the career in the management field I found that this course was really practical, efficient and wholesome.

創建者 Manuel L

2021年10月4日

Great course and very insightful on Omni-Channel retail strategy. Up-to-date, concise explanations on scenarios and very well presented.

創建者 Faviana S V C

2022年1月21日

I highly recommend this course because it teaches important points for our current situation and the teacher is excellent.

創建者 Ishtiaq k

2021年11月8日

Barbara Kahn very experienced .explain very well. i would recommend to everyone.

創建者 BOONYING K

2021年9月26日

Love this course! Very up-to-date info and strategies.

創建者 Mehedee H

2021年10月29日

V​ery helpful in contest of knowledge and experience.

創建者 Aravind B

2021年7月31日

Amazing instructor and material!

創建者 Gokul P

2021年10月6日

Really a brilliant course

創建者 Sara I G L L

2021年12月23日

Sensacional

創建者 Deepanshu S

2021年8月18日

VERY NICE

創建者 Wendy T

2021年9月6日

I enjoyed the course and Prof Kahn materials are highly relevant and insightful. there are case studies presented but i hoped there were strategies or in depth techniques to Retail marketing as well

創建者 Mila I

2021年11月25日

It would be great to have more insights, more numbers, stats