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返回到 Viral Marketing and How to Craft Contagious Content

學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4,771 個評分


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....




Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.



The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!


1426 - Viral Marketing and How to Craft Contagious Content 的 1450 個評論(共 1,556 個)

創建者 Frances O


Very enlightening and currently relevant course. I wish it were longer!

Thank you!

創建者 Nicola m


Great short lectures, could use a little more detail on creating content itself

創建者 Marga C


Great course, very useful information and a very good and agreeable teacher :)

創建者 Muchammad I A P


Insightful topics and good overview knowledge, Need more application practice

創建者 Mark T


This course provides great insight to the development of marketing contents.

創建者 kwinters


Informative course. Most of Week 4 reminded me of Gladwell's Tipping Point.

創建者 Rohan I


Very informative and well thought out structure to the way it was presented.

創建者 eveline i


The information shared is easy to understand, practical, and interesting.

創建者 Leo A R H


Good course. I learned a lot and I enjoy how interactive this course is.

創建者 Hamed A


The course content was excellent. But I would rather get a certificate.

創建者 Shivangi S


this was a great learning exercise! I wish we had some assignments too.

創建者 Alison W


A great reminder that things that go viral are not always by accident.

創建者 Oleksandr K


Very good course! Very interesting and involving, but... too short....

創建者 Claus S


Good teacher, great format. Could be a bit more advanced in the future

創建者 S P


Great integration of multiple ideas and tied with real life examples.

創建者 Joseph B


This was an excellent course! I really enjoyed it and learned a lot.

創建者 Feste I


I really liked this course. Very interesting content and examples.

創建者 Ruchan B


Great tips. All mentioned make sense and helpful. It is inspiring.

創建者 Michael A H


Very intuitive and fun. Boost your business ideas with influence!

創建者 Sudipto A


A few more examples would have been better. Otherwise, all good!

創建者 gangotri


Well prepared course, with clear descriptions and examples used.

創建者 JOHN Q


Fun courses with some interesting ideas. Thanks, I enjoyed it.

創建者 Abhijeet S


The human physiology revealed in this course is truly amazing .

創建者 Rick K


This is a good one. I got a couple of the books it suggested.

創建者 Ariana S


A very insightful course which outlines key marketing skills.