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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4,324 個評分
1,443 條評論


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....



Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.


The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!


1401 - Viral Marketing and How to Craft Contagious Content 的 1421 個評論(共 1,421 個)



Content was good but not very helpful.

創建者 Soledad G


It's quite entertaining.

創建者 Guneet K


Very Basic Information.

創建者 Tushar V


averagely interesting

創建者 abbas


big like

創建者 Sara s



創建者 Rose S F N


I enjoyed the course just like reading a short story or listening to a great sermon at church where when you are done, you don't remember much of it later. Not that it is not a good pc of work, but this is basically Prof. Jonah sharing some good theories (a few of which are not few, but its ok) however, it seriously lacks examples of how each lesson fits & applies to the real world business context.

Reading the course title, I was expecting to learn something that I may apply in my job. And I am already at Marketing GM level. Yet i feel we have not been shown enough examples on the applications.

Also, in order for the course to be really helpful in our job, applications for each chapter should come with 1 or 2 proper Business CASE STUDY, and not just a 1 or 2 liner examples, which to me is the biggest let down.

I kinda like Prof. Jonah, but the course didn't make me feel I have benefited from doing it. This is my utmost sincere & honest opinion.

創建者 Shane V


This course is titled "How to Craft Contagious Content," but it, at no point, asks that you practice doing so. Instead, it is a (short) series of videos followed by quizzes that I could have passed without ever watching said videos. Anyone looking to employ a content producer of any kind will want to see that you have experience doing so, and I thought this course would provide an opportunity to craft content and receive feedback on it. I do not think this course is worth the money.

創建者 Anum A


Not enough information. Not enough learning happening. Need a longer course - this was more like a conference talk

創建者 Stephanie F


Requiring payment, especially such a high payment, to take the quizzes for such a simple class is ridiculous.

創建者 Marina Z


more practical advices would be better than repetitively say "there is a science behind a viral content"

創建者 Carina H


Expected more. Nothing new, if you already had some ties into marketing.

創建者 Aamir S


If you read his book that's enough nothing new then.

創建者 Микита М


Small amount of information, which


創建者 Angela L


I found it tedious. It wasn´t useful for me.

創建者 Nay M O


Very generic materials.

創建者 Cláudia G


I would not recommend this course. The presentation slides and the given examples were rather boring. I did not learn any pragmatical strategy for my daily life as a marketeer.

創建者 iolanda m


Avoid wasting your time, unfortunately not even audit worth!

創建者 Mohamad H


The Course is very short and lacks the depth and practice.

創建者 Jeken