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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4,771 個評分


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....




Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.



The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!


1376 - Viral Marketing and How to Craft Contagious Content 的 1400 個評論(共 1,556 個)

創建者 Teresa R


Loved it, wish there was more information, and more in depth. Like a how to step by step so it can be applied to everyone.

創建者 Arushi A


Loved the use of practical examples and principles (Succes and Simple) to describe the science behind contagious content

創建者 Mohamed I M


The professor is faster in talking than anyone I've met here before, but the course was amazing , thanks for you all

創建者 Daniel L


Insightful, easy to digest content that is helpful in rethinking how one might approach storytelling and marketing.

創建者 Floyd B


Simple to understand and implement concept, explained very well by the professor. Should have more group exercises.

創建者 Venkat P


Extremely well presented, fleshes the challenges of viral marketing and adds to your social media marketing skills.

創建者 Christopher L


Light, breezy course with a conversational tone. Easy to get through, easy to understand, and enjoyable to learn.

創建者 Lisha K


I enjoyed the course but I think adding a practical aspect to it like an assignment would make it more effective

創建者 Warisa N


Some of the content are too outdated. It'd be great if the lessons link to social media/ online marketing more.

創建者 Lula L M


I love it, Its very easy to understand and practical this course, I hope to re open to take the certification.

創建者 Ajeeth P


Good Introductory course; could have been much more intensive with project submissions and more interactivity.

創建者 Gamal F


Great course, waiting a new version that discuss in depth every element.

Thank for the valuable informations.

創建者 ADITYA M 1


Easy to understand concepts and a great introduction to what makes things go viral!

Loved every minute of it!

創建者 Me'Cole S C


Knowing the value of the course it's making me make my work and efforts that much more effective! Thank you!

創建者 George M


Good chance to renew your knowledge or, if you start from scratch, to get in to the idea of viral marketing.

創建者 Tor-Oskar K


Interesting topic, well explained using a lot of practical examples. Could have gone deeper into the topics.

創建者 chiara q


I've really appreciated this course.

The Instructor Jonah Berger is very capable in conveying the concepts.

創建者 Daniel L


The theory was fine, but I think it may need more practice on the learning process. Content is very useful.

創建者 Enzo L R


Very interesting and useful, I've just add more examples and practical use of the Idea.

Thank you very much.

創建者 Kazi R I


Easy to understand and interesting lectures that gives a clear view of the topics within a very short time.

創建者 Ronald M C


The course provided some good material. Some of the material was basic knowledge and some were new to me.

創建者 Kashish K


Interesting course. Was short, concise and to the point. I liked that the videos were short yet engaging.

創建者 Chris H


I thought this was a very in-depth yet concise course. However, I wouldn't mind having harder questions.

創建者 Cyril


Great content and examples. I wish there were more practical exercises to help to create viral content.

創建者 Brenda G G


I didnt pay for the course but still the content is valuable, the professor is good at explaining stuff