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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4.7
stars
2,885 個評分
950 條評論

課程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

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ML

Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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101 - Viral Marketing and How to Craft Contagious Content 的 125 個評論(共 930 個)

創建者 Rodrigo F V

Nov 29, 2016

Excelente, muchas gracias. Well done! I own a small company in Chile, Southamerica, and this program has been unvaluable for me. Thanks a lot to the teacher. I hope to follow many other courses like this one. Simple, engaging and useful.

創建者 Silvia C R

Jul 12, 2017

Very useful content that can be applied to diverse projects: online and tangible products. Thank you very much for this great new perspective on how to to plan, introduce, sell and follow up on its marketing.

Great course! Thanks again!

創建者 Raghdah A

Jul 08, 2017

Informative, enjoyable and interactive, with lots of examples to acquire and retain knowledge and information. Professor Jonah is a strong and effecient presenter, who can deliver complicated information in a simple and enjoyable way.

創建者 Alston W

May 01, 2017

It is a good start to understand how the inner science within human behavior can influence our behavior! From multiple fun examples to the comprehensive theories, professor Berger will take you to a wonderful viral marketing journey!

創建者 Harshad D

Jan 06, 2018

A very insightful course. If you want to understand the psychology behind why some things go viral, this is a very concise but detailed course to go through. The professor is also clear and makes learning exciting and inspirational.

創建者 Laura A

Jul 10, 2017

The approach of this course it's amazing, success cases analyzed from a scientific and psychology point of view, tips and a lot of ideas will fill your mind as the course advanced. One of the best courses I've ever taken online.

創建者 Chelakara S

Apr 27, 2017

Lecturer was smart, to the point, easy to understand, good flow and had just the right dose of humor. He treated the students with respect — meaning, he did not make us feel stupid. I’d love to take more classes from this guy.

創建者 Patricia M G B

Oct 09, 2018

This course really help me a lot to familiarize some discussions in my class. It help me because they are almost related to each other (my other subject that I take now). Thanks to this course, I gain an additional knowledge.

創建者 Laura R

May 15, 2019

Muy buen curso y una gran experiencia de aprendizaje, el docente fue muy claro y conciso con todas sus explicaciones y la preparación de los módulos hacia que fueran muy fáciles de llevar y entender.

Completamente satisfecha!

創建者 Roslyn V P

Sep 02, 2019

The is a great excellent and uses the perfect combination of creativity and strategic thinking. The examples of content and behavioral results are intelligent, memorable, and is a methodology to apply to future projects.

創建者 Prayash K M

Mar 25, 2019

The way the content has been described is quite good. Amazing content with amazing professor. Furthermore, relevant examples have been provided from time to time so that the concept is crystal clear among the students.

創建者 Satya N M

Oct 15, 2016

Course was well designed, broken down into digestible chunks. And the instructor gave a practical demonstration of one of his techniques in the video, without ever talking about it (I leave it to you to find out).

創建者 Hamsa H

Oct 13, 2017

it was excellent , the instructor is talented and professional i didn't feel bored or sleepy as some of the other instructors make me feel , course material is rich and easy to understand

thank you and keep going

創建者 Kunal K G

Sep 24, 2017

The course is very helpful in understanding the concepts of viral marketing! It appears to be common sense, but its not simple! Recommend it to people who want to understand viral marketing from its basic roots!

創建者 Lissette C F

Jul 09, 2019

Fantastic course! Mr. Berger is clear, concise, and keeps your interest. Also, picked up his book Contagious, which, while not required, provided a nice bit of back up information as I waded through the course.

創建者 Gladdys G

Apr 15, 2016

The lessons had a lot of interesting insights. It helped me have a better understanding of how content goes viral, and it pushes me to be more creative when crafting my own content. Lots of great examples, too!

創建者 Marc C M

May 03, 2017

Un curso breve, con poco contenido semanal, pero que aprovecha al máximo cada minuto. El profesor tiene un estilo de comunicación ameno y claro. Muy recomendable para cualquier interesado en Marketing Digital.

創建者 Adit K

Apr 27, 2016

Brilliant stuff by Prof. Jonah Berger. Not only is the course really informative but all the videos are crisp and to the point. What an absolute pleasure it was to learn from him on this amazing amazing topic.

創建者 Tejon T W

Oct 07, 2016

Jonah should teach more classes! He was easiest one of best professors I've engaged with. His attention to detail, creative ideas, and relevant videos are easy to follow along to and yet filled with insights.

創建者 heather c

Jun 05, 2017

This course is very satisfying , if one can imagine themselves practicing this point on their product or ideas while learning, they will see this course as very useful.. Thank you very much for this piece

創建者 Jackie L

Apr 18, 2017

Really interesting and useful information! A nice blend of marketing and sociology, both of which are presented in an engaging and easy to understand way. I plan to use much of the information I learned!

創建者 Annette N

Jun 17, 2016

I truly enjoyed this class. Jonah is Contagious! I liked his message and his delivery. I liked his approach so much I looked for more of his classes. There's is a lot of great information in this course.

創建者 Christopher F

Sep 30, 2019

Great course with a lot of insightful information regarding the psychology behind marketing and branding. I enjoy the method of teaching in this course and the way that the information is communicated.

創建者 Mai L

Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

創建者 Marina K

Aug 06, 2019

This was an excellent course I really enjoyed.

Jonah is a very comprehensive tutor it helped me build a content strategy and a general framework.

Congratulations and thank you for the educational trip.