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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4.7
4,408 個評分
1,463 條評論

課程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

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NR
2020年7月25日

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

ML
2018年8月21日

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

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126 - Viral Marketing and How to Craft Contagious Content 的 150 個評論(共 1,443 個)

創建者 GABRIELA N M

2020年7月16日

Conheci Jonah Berger a partir do livro Contágio, anos atrás. Adorei a experiência de poder rever alguns dos exemplos do livro e perceber como o material é altamente atual e muito importante para a realização de conteúdos que causem efeitos e emoções e tragam retorno.

創建者 Md. A F K

2020年6月20日

Prof. Berger is an amazing teacher. This entire lecture was fascinating, intriguing and thought provoking at the same time. Myself being a lecturer of marketing will be able to teach my students much better with the examples and analogies I've learnt in this course.

創建者 Ada T

2019年9月8日

A lot of this course is based on the topics Professor Berger spoke about in "Contagious". It was an interesting course and I think if applied in all marketing strategies, can be helpful in determining how successful a campaign could be. I enjoyed taking this course!

創建者 marjorie f c

2020年4月7日

I enjoyed the course immensely. The lectures were both interesting and informative and I can honestly say that I have learned something new. I now have a set of tools and knowledge that I can apply to my work. The course has definitely met most of my objectives.

創建者 Wissam s

2021年1月23日

A very wonderful course, it gave important information in the field of marketing psychology and the foundations for creating viral content and analyzes the advertisements of some major companies and explains the factors that made their content contagious and viral

創建者 Zannina A

2020年4月11日

Apart from the well structured classes and the great instructor what is most fascinating is that the key messages which are meant to be conveyed, effortlessly stick to your mind and you are finishing the course knowing that it felt great to enrol for this course.

創建者 Barry S S

2020年6月13日

I loved it! Once I got started I couldn't stop learning. The lecturer knows how to get your attention with his captivating stories. A very practical way to get your ideas, messages, products and services to stick with customers and to trigger them into action.

創建者 Rajvi

2018年11月18日

It's really very innovative idea of sharing a thing like that....the idea of crafting a contagious content is just eye catching and interesting...and is really very helpful...and I enjoyed learning the science and psychology behind the popularity of a product!

創建者 Vinitt J

2020年5月19日

Great content and i thoroughly enjoyed the course. The professor had an in-depth knowledge about the subject. However he should have mentioned this book "The Tipping Point" as many of the things has already been discussed by Malcolm Gladwell. Thanks anyways

創建者 Abrar

2017年11月9日

Professor Berger makes every lesson so easy to understand. His clear and relevant examples behind each information is so contagious that it sticks to my brain even after finishing this wonderful course. The lessons got are priceless & I highly recommend it!

創建者 Gautam K

2016年4月16日

Excellent course. Very insightful, well structured and supplemented by thought provoking examples to illustrate the underlying content. I will definitely use the knowledge I learnt in this class to make my data and content stick in people's minds. Cheers :)

創建者 Zangziqing

2016年4月22日

It is a quite interesting course that enables you to understand how we can best create information more memorable and even impress other people. You get inspired by being shared with those useful principles that are applicable to many domains of our life

創建者 Adrian C V

2021年1月31日

What an insightful course for anyone who'd like to improve their social and content strategy! I highly recommend it to both beginners and practitioners in marketing or communications. Mr. Berger makes the lessons interesting and provides useful anecdotes.

創建者 Ann-Elise K

2017年11月20日

I have started numerous Coursera courses, and finished few. This course kept me engaged throughout. Lectures were well delivered, content was creative and relevant and I received some take away suggestions and reminders from each week. I highly recommend.

創建者 Conćhita T

2017年9月26日

I took this course because I'm curious about Marketing and how I want to know so much more about it,

Had so much fun learning about Crafting Contagious content that can go Viral, I applaud sir Jonah Berger for making this Course worth it and Educational.

創建者 Janet R

2020年4月11日

This was an easy course but the professor was engaging and the content was interesting and fun. I learned a lot and have a lot to think about. I’ll refer back to the concepts in this course often as I reposition my small business and redesign my website.

創建者 Amy D

2016年9月29日

A very well made course! Professor Berger has an engaging teaching style that makes learning both easy and fun! I never found myself getting bored with his lectures and, in fact, looked forward to watching them as I knew I was going to enjoy each module.

創建者 Timothy L

2020年3月21日

This course was incredibly quick and effective in properly analyzing the uses of marketing. I was able to acquire a thorough understanding of how content is spread throughout the world and how to properly leverage social media to generate positive buzz.

創建者 Reynald S

2017年5月3日

I'm very thankful to Wharton and Coursera for such an amazing content. The course is well structured and the content is presented in an extraordinary way. I wish there is a Specialisation on this topic with more content and a capstone

Thanks Prof. Jonah.

創建者 Nader A

2020年2月26日

Admittedly a very theoretical instead of the practical course. But it does a very good job of explaining its own content very well. The plethora of examples and the very easy to understand explanation of the theory creates a very enjoyable experience.

創建者 Hollye D

2017年7月3日

Really great professor and fascinating content. I could relate this content not only to my work but to many areas of my life. I was thoroughly engaged throughout.

One note- so many typos in the written content! It reflects poorly on such a good course.

創建者 Terry B

2017年3月6日

This course enlightened me in ways that I cannot describe in words. I will forever be applying the SUCCES methods to my social media and branding efforts so that I can make some good viral videos! Thank you so much for this course! I loved it so much.

創建者 Riddhi J

2020年10月31日

I love the fact that all the videos are quite short and to the point. The professor is apt with his information and knowledge and very well spoken. Enjoyed the course thoroughly. Would recommend it to anyone who wants to dive deeper into this niche.

創建者 Santhosh K S

2020年4月7日

This is one of the quick courses you can do to understand Viral Marketing. Pretty engaging and insightful. I am eager to know if there is more one could do to keep themselves updated.

I wish this could have ended up with a practical project as well.

創建者 Peter

2019年9月17日

the content was really fun and enjoyable . easy to understand and with a clear forward message the instructor was able to make one wants to know more and i really was intrigued by his questions and how he answered them with examples was brilliant