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返回到 Viral Marketing and How to Craft Contagious Content

學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4.8
4,721 個評分
1,556 條評論

課程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

熱門審閱

NR

2020年7月25日

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

ML

2018年8月21日

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

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1426 - Viral Marketing and How to Craft Contagious Content 的 1450 個評論(共 1,543 個)

創建者 Oleksandr K

2016年5月5日

Very good course! Very interesting and involving, but... too short....

創建者 Claus S

2016年2月16日

Good teacher, great format. Could be a bit more advanced in the future

創建者 S P

2017年12月10日

Great integration of multiple ideas and tied with real life examples.

創建者 Joseph B

2016年10月18日

This was an excellent course! I really enjoyed it and learned a lot.

創建者 Feste I

2019年11月26日

I really liked this course. Very interesting content and examples.

創建者 Ruchan B

2017年4月18日

Great tips. All mentioned make sense and helpful. It is inspiring.

創建者 Michael A H

2017年6月17日

Very intuitive and fun. Boost your business ideas with influence!

創建者 Sudipto A

2020年9月11日

A few more examples would have been better. Otherwise, all good!

創建者 gangotri

2017年7月3日

Well prepared course, with clear descriptions and examples used.

創建者 JOHN Q

2016年3月16日

Fun courses with some interesting ideas. Thanks, I enjoyed it.

創建者 Abhijeet S

2016年1月22日

The human physiology revealed in this course is truly amazing .

創建者 Rick K

2020年9月10日

This is a good one. I got a couple of the books it suggested.

創建者 Ariana S

2019年4月11日

A very insightful course which outlines key marketing skills.

創建者 Jhenil P

2020年5月14日

It was very interesting, very philosophical and practical.

創建者 Deleted A

2017年5月29日

It was great! Got to learn a different side to marketing

創建者 vinamr r

2022年1月20日

Indepth knowledge of the professor & also apt examples

創建者 John B

2021年3月10日

wish there was more in-depth coverage, longer course

創建者 Jason S

2018年3月20日

Good, but I was hoping for something more rigorous.

創建者 Sahil B

2017年10月25日

Great course.Really loved the content and examples.

創建者 Eugenia V

2017年9月21日

Interesting, definitely helpful, but a bit shallow.

創建者 Rahat K

2016年6月9日

Very informative, interactive, Helpful. Loving it

創建者 Wong C H H

2020年4月28日

Very practical insights into the subject matter.

創建者 Obafemi A

2020年9月13日

The courde content is really reach and helpful.

創建者 Soufiane O

2021年2月14日

Week 1 and 2 were very informative. Thank you!

創建者 Khushi B

2020年9月10日

great course and very helpful. short and crisp