Chevron Left
返回到 AI Applications in Marketing and Finance

學生對 宾夕法尼亚大学 提供的 AI Applications in Marketing and Finance 的評價和反饋

27 個評分
10 條評論


In this course, you will learn about AI-powered applications that can enhance the customer journey and extend the customer lifecycle. You will learn how this AI-powered data can enable you to analyze consumer habits and maximize their potential to target your marketing to the right people. You will also learn about fraud, credit risks, and how AI applications can also help you combat the ever-challenging landscape of protecting consumer data. You will also learn methods to utilize supervised and unsupervised machine learning to enhance your fraud detection methods. You will also hear from leading industry experts in the world of data analytics, marketing, and fraud prevention. By the end of this course, you will have a substantial understanding of the role AI and Machine Learning play when it comes to consumer habits, and how we are able to interact and analyze information to increase deep learning potential for your business....



1 - AI Applications in Marketing and Finance 的 11 個評論(共 11 個)

創建者 Abir G


One of the best courses to understand the application of AI in Marketing and Finance. Professors bringing in such valuable examples made this course a treat to follow. Thanks a lot, Coursera.

創建者 Ross B


I´m giving the lower rating overall for the specialization. I completed all the required material (including peer reviews) but was still not awarded the certifcates. I placed a lot of time and effort and this is very unfair.

創建者 Juan M F


AI procedures and techniques seem to be so trivial and easily applied according to these brand new approaching.

創建者 prahlad p


Very basic course no maths or programming

創建者 Gokul P


A really good course. Was an amazing one



Good knowledge & examples about AI & ML

創建者 Andrii G


Interesting course! Play Hard, Go Pro!

創建者 龚超



創建者 Ajita S


Thank you for simplifying the concepts as much as possible! The confusion matrix is still little confusing for an individual like me who is not from a finance background. However, i had done a little more research before taking the test which did help me. Thanks again for putting this together...great learning journey!

創建者 Ifeoluwa E


The lecture for week3 wasn't great. Other's were awesome and information well passed

創建者 Ashutosh B


M​ore applications use cases in detail