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學生對 弗吉尼亚大学 提供的 Digital Product Management: Modern Fundamentals 的評價和反饋

4.7
1,196 個評分
358 條評論

課程概述

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

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LK

Jun 25, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

JH

Jun 26, 2019

Great overview of product management in a digital world. It was very accessible to a beginner like myself. There are a ton of great tools and process that are easily transferable to the real world.

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51 - Digital Product Management: Modern Fundamentals 的 75 個評論(共 358 個)

創建者 Cynthia A d M

Dec 04, 2019

A coesive introduction to new frameworks and tools for digital product management.

Great exploration of PM`s role and how you should play along with other areas of expertise.

It was a refreshig experience to review my knowledge and to learn new perspectives and aproaches to managing digital products.

創建者 Mateus Q

Nov 17, 2019

Highly recommended!

Being a software engineer, I'm usually focused on the technical aspects of the development and not so much on how the business is structured around the product. This course gave me some new tools and skills to help me see product development from a different angle!

創建者 Krishan M

Apr 17, 2019

Excellent course for existing product manager or aspiring product manager. Very useful for entrepreneurs. A large number of startups fail due to not having a clear understanding of the customer needs and this course has very detailed, action oriented approach to achieve this aspect.

創建者 Priyank A

Jan 17, 2019

This course is blessing. Professor Alex has put a very informative course. To give a particular example, the business model canvas is super efficient over pages long B-Plans. Even though I don't write a B-Plan but I do have read them and I can already see its effectiveness.

創建者 Antonio M

Sep 28, 2019

AS a Product Manager, I'm finding the structure, content and frameworks used in this course of the utmost quality. They are having a direct impact in how I manage my products development, stake holders relations and hoy I relate with the rest of the team.

THANKS!!!!!!!

創建者 Kevin G

Feb 08, 2018

Great course for overview of Product Management. You can download the videos to take with you and watch while commuting. The exercises and quizzes stimulate thought and desire for continued learning. The course also contains links to other resources for deeper learning.

創建者 sanket p

Apr 01, 2018

Very good course to beginners in Product Management, I am a Digital marketing professional who just jumped into this domain and this course is helping me amazingly to be very effective during our meetings and staying at next level while application of Fundamentals.

創建者 Christopher R

Dec 03, 2018

Excellent course, learned a LOT and enjoyed doing it. Love the testimonials that backup the learning from the lectures and the approach the instructor took with the course. Would definitely recommend for anyone wanting to get into the Product Management space.

創建者 Simon H

Oct 16, 2019

Excellent course for even a highly experience product manager as myself. Alex talks simply, and relates well to real world scenarios. The sample company Enable Quiz really helped bring home validating ideas and other parts of the course to a fictional business.

創建者 Rahul D

Apr 08, 2018

Excellent course to understand the fundamentals of Product Management and also how to go about building a new or enhanced product. Interviews with experienced Product Managers help to understand the topics as practical implementations instead of just in theory.

創建者 Wrath_Of_God

Jun 10, 2019

It is a brilliant course. It has been well structured by the faculty. It brought along a wide canvas of knowledge and stood up to my expectations. I would recommend this course to people willing to get through the fundamentals of the Product Management sphere.

創建者 Rebecca G

Jul 06, 2019

The content was easy to digest and understand in small bits. It made it easy to listen to the lessons when I had time. The quiz responses to incorrect answers were set up well. Instead of providing the correct answer I was told which video to watch again.

創建者 Jules C

Jan 10, 2019

Professor Alex Cowan creates a very good course with solid fundamental knowledges on how to be a successful product manager. I definitely learned a lot from the guest speakers at the digital product management course also. I recommend to take the course.

創建者 Abhiseka M

Sep 27, 2019

A very good course for professional who are in product manager role or wants to get into product manager role in future.I find it very satisfactory and up to the mark.I may use of the artifact and tools mentioned in this course in my current project.

創建者 Rafael

Dec 20, 2019

I enjoyed this course. It helped me to get a better understanding of the Agile Methodology. This will help me in my current role. Alex Cowan provided great material, and his presentations were clear and precise. Great guest speakers too! Thank you.

創建者 Viswanath K

Feb 24, 2019

I have been working as a product manger for last 3 years, but the course has so much new things too learn and refresh concepts and bring different views. I like those video conversations with different product experts across the industry.

創建者 Vaibhav G

Dec 18, 2018

Quick snapshot of product management role, supporting tools and relevant terms. I liked the understanding of product management spectrum and significant differences between new product development and managing existing product portfolio.

創建者 Ashish B

Feb 19, 2019

A great course with several examples across different industries for the learner to learn the subject. The interviews with PMs from eBay to google to startup founders made the material lot more fun and exciting to learn and understand.

創建者 Abhishek S

Jun 01, 2019

I loved the course and there were extensive topics which has been covered in this course,which equip me to take my first steps towards Product Management.Thanks Alex & all other collaborators who have helped me throughout the course

創建者 Vignesh B

Jul 18, 2017

It's a fantastic primer on product management. I would strongly recommend this to any aspiring PM who wants to build a strong foundation in terms of techniques and best practices that will empower you to perform better in the role.

創建者 Evgeni K

Sep 25, 2019

This is one of the best courses related to product management that I studied. Even experienced product leaders can get new insights and think of products that they built in the past and what could been built differently and better

創建者 Юлия Б

Dec 27, 2019

Thanks! It helped me a lot to structure my knowledge and improve understanding about the Product Manager's role. I am from Ukraine and this profession is relatively new, so I want to thanks Coursera for creating this course!

創建者 Vijay K K

Oct 02, 2018

The course really helped understand product management in the most practical way. Reading through "Cracking the PM interview" along with this course provides a well-rounded insight and knowledge on modern product management.

創建者 Kenneth M

Sep 16, 2017

Greatly enjoyed this course. I thought the topics were high level enough to really get a good understanding of what Product Management entails, but there were also enough examples to understand how to implement practices.

創建者 Randy T

Sep 03, 2019

This course is really good. I love to learn a lot of things from the basic of product management until how we can execute it during the sprint.

All of the information is easy to use especially in my personal experience.