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學生對 弗吉尼亚大学 提供的 Digital Product Management: Modern Fundamentals 的評價和反饋

4.7
1,086 個評分
322 個審閱

課程概述

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

熱門審閱

LK

Jun 25, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

JH

Jun 26, 2019

Great overview of product management in a digital world. It was very accessible to a beginner like myself. There are a ton of great tools and process that are easily transferable to the real world.

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51 - Digital Product Management: Modern Fundamentals 的 75 個評論(共 321 個)

創建者 Luca C

Dec 23, 2018

Great material, delivered in an easy to follow, easy to digest format

創建者 NITIN K

Dec 24, 2018

This course covers all the necessary and much required fundamentals about the product management. The course structure is very well balanced and covers all the aspects of product management. Thanks

創建者 Г А М

Feb 26, 2019

Best ever! thanks!

創建者 Dominic G

Feb 26, 2019

a great summary of the fundamentals and I learned a lot. I work for a larger corporation so some of the examples didn't quite fit with my current role, but I was easily able to extrapolate how to apply what I learned.

創建者 LongNan

Feb 27, 2019

Great course structure and helped me with a structure thinking and approach on product management

創建者 Luong C C

Jul 16, 2018

Great course to understand how to be a success product manager

創建者 Cole S

Sep 24, 2018

Great course, very educational and full of helpful information. The only thing that would benefit me would be some sort of step by step example of running a project from beginning to end. There are plenty of examples in the course on how to perform specific methodologies, but by the end I was really hoping for a big picture example of one project going through the whole process and using each tool along the way. Aside from that, an amazing course!

創建者 Fan Y

Aug 12, 2018

Thanks Alex for this PM course, very informative and I will try something out in my daily work.

創建者 Nida V

Aug 19, 2018

Great course! So much learnt and so much to continue learning and improving. This really helped me to understand the fundamentals of PM role and impact to business.

創建者 Lucie K

Aug 19, 2018

Really great course with a lot of practical information.

創建者 Juan

Oct 21, 2018

Great course to have a large understanding of what product management is emphasising its interface role within the company. Highly recommend to people that want a hands-on course on Product Management.

創建者 Jake E

Oct 11, 2018

Wow Incredibly comprehensive and actionable yet not to much time is required, clearly solid product management fundamentals were used creating this course

創建者 Alok K

Oct 03, 2018

I think it's a great course if someone wants to start building understanding of Product Management.

創建者 PAROMITA P

Oct 28, 2018

Thank you the course was very helpful and informative for me to be able to use the knowledge in my future product management assignments.

創建者 Rakesh S

Nov 13, 2018

This is simply a Great course. Thank you, Alex.

創建者 Eitan K S

Oct 24, 2018

It is REALLY the best course I've taken in Coursera.

I've been a Product Manager for a while, and it really made some order and opened my mind!

Thank you for that course!

創建者 Grinenko E

Nov 18, 2018

Great course which gave me a structured view on creation of new product and amplifying existing one. I discovered here a lot of practicable techniques and new ideas for my work.

創建者 Daniel K

Nov 18, 2018

great course! i like every single week.

i think it need to give more testes

創建者 Jaume R P

Mar 04, 2018

Very useful and great course to learn modern fundamentals of PM

創建者 Gresë K B

Aug 13, 2017

A very good overview of product management fundamentals. Highly recommend it to everyone just starting in product management or wanting to know more about this field.

創建者 DIONYSIOS Z

Sep 20, 2017

Excellent course - recommend it 100% to anyone that wants to be a product manager or works currently in a similar role. The teacher knows what is talking about, presenting a lot of frameworks that can be used in real life. Relevant & updated information, summarizing in a well documented format all the principles that you should know in the modern workplace.

創建者 Puranjay M

Aug 20, 2017

A really good introductory course to what product managers do and how they can improve.

創建者 Sorina J

May 02, 2018

Great overview course with plenty of tips of practical relevance. Thank you!

創建者 Ashay T

Jan 25, 2018

The course is structured very well - it walks you through different aspects in the life of a product manager, different people they interact with, common mistakes worth avoiding and provides guidance around the recommended ways to interact with different stakeholders to get things done in a mutually beneficial way. Examples provided put theory into a practical context and help you ingrain them better. A recommended course for anyone looking to work with / as a PM in a more cohesive manner!

創建者 Nadisha S

Mar 21, 2018

Great material, pace and awesome professor!