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返回到 Digital Product Management: Modern Fundamentals

學生對 弗吉尼亚大学 提供的 Digital Product Management: Modern Fundamentals 的評價和反饋

4.7
1,086 個評分
322 個審閱

課程概述

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

熱門審閱

LK

Jun 25, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

NK

Dec 24, 2018

This course covers all the necessary and much required fundamentals about the product management. The course structure is very well balanced and covers all the aspects of product management. Thanks

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276 - Digital Product Management: Modern Fundamentals 的 300 個評論(共 321 個)

創建者 lande c

Nov 18, 2017

Very good introduction and explanation of core principles.

創建者 Ray M

Mar 31, 2018

Interviewees were a bit of a bore (except for the female who drew out her thoughts), but I like how Alex structured them consistently.

創建者 Himanshu G

Mar 15, 2018

Course is good but taking an example of an existing known product could have been more effective

創建者 Renosh

Dec 02, 2017

Very informative for Digital Product and Data Managers

創建者 Shibu J

May 28, 2017

Nicely structured , good insights in interviews

創建者 Mahesh G

Jan 20, 2018

Good

創建者 Chi

Apr 25, 2019

It's a great overview and stepping stone into Product development. Although online videos are a one-way street, the instructor, Alex, is really engaging.

創建者 Jenn C

May 07, 2019

Alex has a great delivery and I like the real world interviews.

創建者 ANDREA R

Jun 24, 2019

Solid introduction to Product Management and how to use an agile approach to product development.

創建者 Christoph G

May 19, 2019

Great course with a lot of fresh ideas and smart approaches. 2 areas to improve from my personal point of view:

1)Pay some more attention to Week 2's structure of the content. W2 was PACKED with too many approaches and ideas (design thinking, agile, HOOK, Lean Startup, prototyping and more) which became a bit messy. More structure hear would have helped.

2) Make Quizzed more relevant by letting us students USE the tools we just learned. For example we answere what a BMC is good for, but we did not fill out one in any quiz although this would have been possible with one of the example companies included.

創建者 Kanwar.d S

Jun 04, 2019

This course was super helpful and I learned a lot of new techniques for new product development and adding features to existing products from a product manager's perspective. I will be trying to apply these in my job incrementally and I hope to achieve a lot of value out of these.

創建者 Anindita M P

Jun 10, 2019

Could have been much better if the contents were organized in a more structured way. It was great to know a lot of thing for a product manager. but a Structured diagrams sometimes acts like a memory refresher to implement these into real life

創建者 Huang y

Aug 20, 2019

本課著重於發展新產品時的概念及想法,有提到部分方法,但針對執行不會提供太多的敘述,需要另外去講師的個人網站自習。若是考慮創業或公司有餘力研發新產品的狀況下,此課程能給予一個不錯的概念。反之,針對舊產品優化類型的產品經理可能較不適合。課程並不難,還是建議產品經理都能了解一下!

創建者 Tinny N

Jul 03, 2019

Good.

創建者 Alessandro C

Jul 07, 2019

Could use more slides

創建者 Shawna R

Sep 02, 2019

This course gave me a solid understanding of Digital Product Management. The material was extremely interesting and the instructor was very engaging.

創建者 Yash M

Sep 09, 2019

Great course to learn about fundamentals of PM and various techniques used.

創建者 Alexander L

Jun 13, 2019

Weeks 2-4 were great; week 1 was more tedious (I found). The class does provide useful tools throughout the weeks and also equips the learner with appropriate terminology tp use with management.

創建者 Yan N

Sep 22, 2019

I am great thankful for the whole course, i really liked that you have invited famous different people to participate in your own lessons and teach us new practical things in the real life from their personal perspectives.

創建者 Roland R

Dec 08, 2019

Great Course just some of the Quizzes are not 100% clear. In different scenarios different approaches might be good.

創建者 Smriddhi W

Dec 10, 2019

Mr Alex is a great professor and the guest interviews also brought great insight.

創建者 John K

Sep 26, 2019

This is a really good course. Clear and concise. Good examples and collateral. I am using the information on my job as a scrum master now.

創建者 Sam A

Sep 26, 2019

I love this course because it was really immersive, i also enjoyed the instructor, he had a good grasp of what he thought us.

創建者 Arturs R

Nov 11, 2019

Good overview of Digital Product Management

創建者 Lei W

Dec 02, 2019

good structure and content, just hope it can include more practical exercises