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返回到 The Nuts and Bolts of Public Relations

學生對 科罗拉多大学波德分校 提供的 The Nuts and Bolts of Public Relations 的評價和反饋

課程概述

In this course, you will learn how to create the necessary collateral related to “doing” public relations, including a press release, story pitch, and media contact list. These collateral materials can then be used to tell your company’s story. It’s important that all collateral stay “on message” and communicate a company's mission and core values. Working with journalists and other media professionals can sometimes be challenging, so we’ll talk through some tricks to building these relationships. Lastly, we’ll talk about social media influencers and if working with influencers is the right tactic for your communication goals....
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